---
title: "CAPTCHA and bot protection services: Which are searched most?"
description: "Compare the services websites use to tell people from bots on sign-up, login and checkout forms. Share of Search among reCAPTCHA, Cloudflare Turnstile, hCaptcha, DataDome, Friendly Captcha and Arkose Labs, the CAPTCHA and bot protection services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/captcha-and-bot-protection-services"
publisher: "Brandwave"
---

# CAPTCHA and bot protection services: Which are searched most?

Compare the services websites use to tell people from bots on sign-up, login and checkout forms. Share of Search among reCAPTCHA, Cloudflare Turnstile, hCaptcha, DataDome, Friendly Captcha and Arkose Labs, the CAPTCHA and bot protection services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: CAPTCHA and bot protection services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: reCAPTCHA, 93%

## Which brand is most popular in search among CAPTCHA and bot protection services worldwide?

- In September 2026, reCAPTCHA was the most searched among CAPTCHA and bot protection services worldwide, with an estimated 1M branded searches, 93% of all searches for the six we track.
- Cloudflare Turnstile is in 2nd place, 89.4 percentage points behind at 3.6%.
- Across the 12 months ending September 2026, reCAPTCHA’s share of searches among CAPTCHA and bot protection services worldwide increased from 88.8% to 93%.
- Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide decreased from 4.7% to 2%.
- Across the 12 months ending September 2026, DataDome’s share of searches among CAPTCHA and bot protection services worldwide decreased from 1.4% to 0.72%.
- Across the 12 months ending September 2026, reCAPTCHA’s share of searches among CAPTCHA and bot protection services worldwide peaked at 93% in August 2026 and was lowest at 84.2% in March 2026.
- Across the 12 months ending September 2026, Cloudflare Turnstile’s share of searches among CAPTCHA and bot protection services worldwide peaked at 6.7% in March 2026 and was lowest at 3.6% in May 2026.
- Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide peaked at 5.6% in December 2025 and was lowest at 2% in July 2026.
- Across the 12 months ending September 2026, DataDome’s share of searches among CAPTCHA and bot protection services worldwide peaked at 2% in March 2026 and was lowest at 0.72% in May 2026.
- Across the 12 months ending September 2026, Cloudflare Turnstile rose from 3rd to 2nd among CAPTCHA and bot protection services worldwide.
- Across the 12 months ending September 2026, hCaptcha fell from 2nd to 3rd among CAPTCHA and bot protection services worldwide.
- Across the 12 months ending September 2026, Friendly Captcha and Arkose Labs held steady: their share of searches among CAPTCHA and bot protection services worldwide each moved less than 0.5 percentage points.

## Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cloudflare Turnstile was mentioned most often, in four of the five answers. Cloudflare Turnstile was recommended most often, coming first in both answers that gave a list. reCAPTCHA was second, and DataDome was third. Friendly Captcha, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cloudflare Turnstile | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| reCAPTCHA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| DataDome | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| hCaptcha | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Friendly Captcha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arkose Labs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about CAPTCHA and bot protection services

- Asked ChatGPT "What's the best CAPTCHA service for my website?": 1. Cloudflare Turnstile, 2. reCAPTCHA, 3. hCaptcha
- Asked ChatGPT "How do I stop bots signing up on my site?": 1. Cloudflare Turnstile, 2. reCAPTCHA
- Asked ChatGPT "Which bot protection service should an online store use?": 1. Cloudflare Turnstile, 2. DataDome
- Searched Google, AI Overview "captcha for website": 1. reCAPTCHA
- Searched Google, AI Overview "bot detection": 1. Cloudflare Turnstile

Not named in any answer: Friendly Captcha and Arkose Labs.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [reCAPTCHA vs Cloudflare Turnstile: compare search popularity](/demand/global-en/compare/cloudflare-turnstile-vs-recaptcha): 93% against 3.6% Share of Search.

## How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

- In September 2026, Friendly Captcha rose from 6th to 5th among CAPTCHA and bot protection services worldwide.
- In September 2026, Arkose Labs fell from 5th to 6th among CAPTCHA and bot protection services worldwide.
- Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026.
- Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.
- Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | reCAPTCHA | 93% | 1M | 0.0% | Google |
| 2 | Cloudflare Turnstile | 3.6% | 40.5K | 0.0% | Cloudflare |
| 3 | hCaptcha | 2% | 22.2K | 0.0% | hCaptcha |
| 4 | DataDome | 0.72% | 8.1K | 0.0% | DataDome |
| 5 | Friendly Captcha | 0.39% | 4.4K | +22.2% | Friendly Captcha |
| 6 | Arkose Labs | 0.26% | 2.9K | -19.4% | Arkose Labs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | reCAPTCHA | 511K | 88.8% | 1 |
| Oct 2025 | hCaptcha | 27.1K | 4.7% | 2 |
| Oct 2025 | Cloudflare Turnstile | 22.2K | 3.9% | 3 |
| Oct 2025 | DataDome | 8.1K | 1.4% | 4 |
| Oct 2025 | Friendly Captcha | 4.4K | 0.76% | 5 |
| Oct 2025 | Arkose Labs | 2.9K | 0.5% | 6 |
| Nov 2025 | reCAPTCHA | 418K | 85.9% | 1 |
| Nov 2025 | Cloudflare Turnstile | 27.1K | 5.6% | 2 |
| Nov 2025 | hCaptcha | 27.1K | 5.6% | 3 |
| Nov 2025 | DataDome | 8.1K | 1.7% | 4 |
| Nov 2025 | Friendly Captcha | 3.6K | 0.74% | 5 |
| Nov 2025 | Arkose Labs | 2.9K | 0.6% | 6 |
| Dec 2025 | reCAPTCHA | 418K | 86.1% | 1 |
| Dec 2025 | Cloudflare Turnstile | 27.1K | 5.6% | 2 |
| Dec 2025 | hCaptcha | 27.1K | 5.6% | 3 |
| Dec 2025 | DataDome | 6.6K | 1.4% | 4 |
| Dec 2025 | Friendly Captcha | 3.6K | 0.74% | 5 |
| Dec 2025 | Arkose Labs | 2.9K | 0.6% | 6 |
| Jan 2026 | reCAPTCHA | 418K | 86% | 1 |
| Jan 2026 | Cloudflare Turnstile | 27.1K | 5.6% | 2 |
| Jan 2026 | hCaptcha | 27.1K | 5.6% | 3 |
| Jan 2026 | DataDome | 6.6K | 1.4% | 4 |
| Jan 2026 | Friendly Captcha | 4.4K | 0.91% | 5 |
| Jan 2026 | Arkose Labs | 2.9K | 0.6% | 6 |
| Feb 2026 | reCAPTCHA | 418K | 85.8% | 1 |
| Feb 2026 | Cloudflare Turnstile | 27.1K | 5.6% | 2 |
| Feb 2026 | hCaptcha | 27.1K | 5.6% | 3 |
| Feb 2026 | DataDome | 8.1K | 1.7% | 4 |
| Feb 2026 | Friendly Captcha | 4.4K | 0.9% | 5 |
| Feb 2026 | Arkose Labs | 2.4K | 0.49% | 6 |
| Mar 2026 | reCAPTCHA | 418K | 84.2% | 1 |
| Mar 2026 | Cloudflare Turnstile | 33.1K | 6.7% | 2 |
| Mar 2026 | hCaptcha | 27.1K | 5.5% | 3 |
| Mar 2026 | DataDome | 9.9K | 2% | 4 |
| Mar 2026 | Friendly Captcha | 5.4K | 1.1% | 5 |
| Mar 2026 | Arkose Labs | 2.9K | 0.58% | 6 |
| Apr 2026 | reCAPTCHA | 873K | 91.3% | 1 |
| Apr 2026 | Cloudflare Turnstile | 40.5K | 4.2% | 2 |
| Apr 2026 | hCaptcha | 27.1K | 2.8% | 3 |
| Apr 2026 | DataDome | 8.1K | 0.85% | 4 |
| Apr 2026 | Friendly Captcha | 4.4K | 0.46% | 5 |
| Apr 2026 | Arkose Labs | 2.9K | 0.3% | 6 |
| May 2026 | reCAPTCHA | 1M | 92.7% | 1 |
| May 2026 | Cloudflare Turnstile | 40.5K | 3.6% | 2 |
| May 2026 | hCaptcha | 27.1K | 2.4% | 3 |
| May 2026 | DataDome | 8.1K | 0.72% | 4 |
| May 2026 | Friendly Captcha | 4.4K | 0.39% | 5 |
| May 2026 | Arkose Labs | 2.9K | 0.26% | 6 |
| Jun 2026 | reCAPTCHA | 1M | 92.7% | 1 |
| Jun 2026 | Cloudflare Turnstile | 40.5K | 3.6% | 2 |
| Jun 2026 | hCaptcha | 27.1K | 2.4% | 3 |
| Jun 2026 | DataDome | 8.1K | 0.72% | 4 |
| Jun 2026 | Friendly Captcha | 4.4K | 0.39% | 5 |
| Jun 2026 | Arkose Labs | 2.9K | 0.26% | 6 |
| Jul 2026 | reCAPTCHA | 1M | 93% | 1 |
| Jul 2026 | Cloudflare Turnstile | 40.5K | 3.6% | 2 |
| Jul 2026 | hCaptcha | 22.2K | 2% | 3 |
| Jul 2026 | DataDome | 8.1K | 0.72% | 4 |
| Jul 2026 | Friendly Captcha | 4.4K | 0.39% | 5 |
| Jul 2026 | Arkose Labs | 2.9K | 0.26% | 6 |
| Aug 2026 | reCAPTCHA | 1M | 93% | 1 |
| Aug 2026 | Cloudflare Turnstile | 40.5K | 3.6% | 2 |
| Aug 2026 | hCaptcha | 22.2K | 2% | 3 |
| Aug 2026 | DataDome | 8.1K | 0.72% | 4 |
| Aug 2026 | Arkose Labs | 3.6K | 0.32% | 5 |
| Aug 2026 | Friendly Captcha | 3.6K | 0.32% | 6 |
| Sep 2026 | reCAPTCHA | 1M | 93% | 1 |
| Sep 2026 | Cloudflare Turnstile | 40.5K | 3.6% | 2 |
| Sep 2026 | hCaptcha | 22.2K | 2% | 3 |
| Sep 2026 | DataDome | 8.1K | 0.72% | 4 |
| Sep 2026 | Friendly Captcha | 4.4K | 0.39% | 5 |
| Sep 2026 | Arkose Labs | 2.9K | 0.26% | 6 |

## What is being compared

- **Arkose Labs**: Measured on the search term “arkose labs”.
- **Cloudflare Turnstile**: Measured on the search term “cloudflare turnstile”.
- **DataDome**: Measured on the search term “datadome”.
- **Friendly Captcha**: Measured on the search term “friendly captcha”.
- **hCaptcha**: Measured on the search term “hcaptcha”.
- **reCAPTCHA**: Measured on the search terms “google recaptcha” and “recaptcha”, summed into one figure.

- [Arkose Labs](/demand/global-en/brands/arkose-labs)
- [Cloudflare Turnstile](/demand/global-en/brands/cloudflare-turnstile)
- [DataDome](/demand/global-en/brands/datadome)
- [Friendly Captcha](/demand/global-en/brands/friendly-captcha)
- [hCaptcha](/demand/global-en/brands/hcaptcha)
- [reCAPTCHA](/demand/global-en/brands/recaptcha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among CAPTCHA and bot protection services worldwide?

In September 2026, reCAPTCHA was the most searched among CAPTCHA and bot protection services worldwide, with an estimated 1M branded searches, 93% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "CAPTCHA and bot protection services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/captcha-and-bot-protection-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/captcha-and-bot-protection-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.