--- title: "Cap brands: Which brands are most popular in search?" description: "Compare the cap brands people buy. Share of Search among New Era, Mitchell & Ness, Stetson, Kangol and Flexfit, the cap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cap-brands" publisher: "Brandwave" --- # Cap brands: Which brands are most popular in search? Compare the cap brands people buy. Share of Search among New Era, Mitchell & Ness, Stetson, Kangol and Flexfit, the cap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cap brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: New Era, 34.4% ## Which brand is most popular in search among cap brands worldwide? - In August 2026, New Era was the most searched among cap brands worldwide, with an estimated 301K branded searches and 34.4% estimated Share of Search within this set. - Mitchell & Ness is in 2nd place, 6.3 percentage points behind at 28.1% Share of Search. - Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide increased from 19.1% to 22.9%. - Across the 11 months ending August 2026, Kangol’s estimated Share of Search among cap brands worldwide decreased from 15.6% to 12.6%. - Across the 11 months ending August 2026, New Era’s estimated Share of Search among cap brands worldwide peaked at 38.9% in May 2026 and was lowest at 31.5% in November 2025. - Across the 11 months ending August 2026, Mitchell & Ness’ estimated Share of Search among cap brands worldwide peaked at 31.5% in November 2025 and was lowest at 23.5% in June 2026. - Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide peaked at 28.7% in June 2026 and was lowest at 19.1% in October 2025. - Across the 11 months ending August 2026, Kangol’s estimated Share of Search among cap brands worldwide peaked at 15.6% in October 2025 and was lowest at 10.5% in June 2026. - Across the 11 months ending August 2026, New Era, Mitchell & Ness and Flexfit held steady: their estimated Share of Search among cap brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [New Era vs Mitchell & Ness: compare search popularity](/demand/global-en/compare/mitchell-and-ness-vs-new-era): 34.4% against 28.1% Share of Search. - [New Era vs Stetson: compare search popularity](/demand/global-en/compare/new-era-vs-stetson): 34.4% against 22.9% Share of Search. - [New Era vs Kangol: compare search popularity](/demand/global-en/compare/kangol-vs-new-era): 34.4% against 12.6% Share of Search. - [New Era vs Flexfit: compare search popularity](/demand/global-en/compare/flexfit-vs-new-era): 34.4% against 2.1% Share of Search. - [Mitchell & Ness vs Stetson: compare search popularity](/demand/global-en/compare/mitchell-and-ness-vs-stetson): 28.1% against 22.9% Share of Search. - [Mitchell & Ness vs Kangol: compare search popularity](/demand/global-en/compare/kangol-vs-mitchell-and-ness): 28.1% against 12.6% Share of Search. - [Mitchell & Ness vs Flexfit: compare search popularity](/demand/global-en/compare/flexfit-vs-mitchell-and-ness): 28.1% against 2.1% Share of Search. - [Stetson vs Kangol: compare search popularity](/demand/global-en/compare/kangol-vs-stetson): 22.9% against 12.6% Share of Search. - [Stetson vs Flexfit: compare search popularity](/demand/global-en/compare/flexfit-vs-stetson): 22.9% against 2.1% Share of Search. - [Kangol vs Flexfit: compare search popularity](/demand/global-en/compare/flexfit-vs-kangol): 12.6% against 2.1% Share of Search. ## How did search popularity change for cap brands worldwide in August 2026? - Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | New Era | 34.4% | 301K | 0.0% | New Era | | 2 | Mitchell & Ness | 28.1% | 246K | 0.0% | Mitchell & Ness | | 3 | Stetson | 22.9% | 201K | 0.0% | Stetson | | 4 | Kangol | 12.6% | 110K | 0.0% | Kangol | | 5 | Flexfit | 2.1% | 18.1K | 0.0% | Flexfit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New Era | 301K | 34.8% | 1 | | Oct 2025 | Mitchell & Ness | 246K | 28.4% | 2 | | Oct 2025 | Stetson | 165K | 19.1% | 3 | | Oct 2025 | Kangol | 135K | 15.6% | 4 | | Oct 2025 | Flexfit | 18.1K | 2.1% | 5 | | Nov 2025 | Mitchell & Ness | 301K | 31.5% | 1 | | Nov 2025 | New Era | 301K | 31.5% | 2 | | Nov 2025 | Stetson | 201K | 21% | 3 | | Nov 2025 | Kangol | 135K | 14.1% | 4 | | Nov 2025 | Flexfit | 18.1K | 1.9% | 5 | | Dec 2025 | New Era | 368K | 33.5% | 1 | | Dec 2025 | Mitchell & Ness | 301K | 27.4% | 2 | | Dec 2025 | Stetson | 246K | 22.4% | 3 | | Dec 2025 | Kangol | 165K | 15% | 4 | | Dec 2025 | Flexfit | 18.1K | 1.6% | 5 | | Jan 2026 | New Era | 301K | 33.4% | 1 | | Jan 2026 | Mitchell & Ness | 246K | 27.3% | 2 | | Jan 2026 | Stetson | 201K | 22.3% | 3 | | Jan 2026 | Kangol | 135K | 15% | 4 | | Jan 2026 | Flexfit | 18.1K | 2% | 5 | | Feb 2026 | New Era | 246K | 33.2% | 1 | | Feb 2026 | Mitchell & Ness | 201K | 27.2% | 2 | | Feb 2026 | Stetson | 165K | 22.3% | 3 | | Feb 2026 | Kangol | 110K | 14.9% | 4 | | Feb 2026 | Flexfit | 18.1K | 2.4% | 5 | | Mar 2026 | New Era | 301K | 33.3% | 1 | | Mar 2026 | Mitchell & Ness | 246K | 27.2% | 2 | | Mar 2026 | Stetson | 201K | 22.2% | 3 | | Mar 2026 | Kangol | 135K | 14.9% | 4 | | Mar 2026 | Flexfit | 22.2K | 2.5% | 5 | | Apr 2026 | New Era | 301K | 33.3% | 1 | | Apr 2026 | Mitchell & Ness | 246K | 27.2% | 2 | | Apr 2026 | Stetson | 201K | 22.2% | 3 | | Apr 2026 | Kangol | 135K | 14.9% | 4 | | Apr 2026 | Flexfit | 22.2K | 2.5% | 5 | | May 2026 | New Era | 368K | 38.9% | 1 | | May 2026 | Mitchell & Ness | 246K | 26% | 2 | | May 2026 | Stetson | 201K | 21.2% | 3 | | May 2026 | Kangol | 110K | 11.6% | 4 | | May 2026 | Flexfit | 22.2K | 2.3% | 5 | | Jun 2026 | New Era | 368K | 35.1% | 1 | | Jun 2026 | Stetson | 301K | 28.7% | 2 | | Jun 2026 | Mitchell & Ness | 246K | 23.5% | 3 | | Jun 2026 | Kangol | 110K | 10.5% | 4 | | Jun 2026 | Flexfit | 22.2K | 2.1% | 5 | | Jul 2026 | New Era | 301K | 34.4% | 1 | | Jul 2026 | Mitchell & Ness | 246K | 28.1% | 2 | | Jul 2026 | Stetson | 201K | 22.9% | 3 | | Jul 2026 | Kangol | 110K | 12.6% | 4 | | Jul 2026 | Flexfit | 18.1K | 2.1% | 5 | | Aug 2026 | New Era | 301K | 34.4% | 1 | | Aug 2026 | Mitchell & Ness | 246K | 28.1% | 2 | | Aug 2026 | Stetson | 201K | 22.9% | 3 | | Aug 2026 | Kangol | 110K | 12.6% | 4 | | Aug 2026 | Flexfit | 18.1K | 2.1% | 5 | | Sep 2026 | Flexfit | — | — | — | | Sep 2026 | Kangol | — | — | — | | Sep 2026 | Mitchell & Ness | — | — | — | | Sep 2026 | New Era | — | — | — | | Sep 2026 | Stetson | — | — | — | ## What is being compared - **Flexfit**: Measured on the search term “flexfit”. - **Kangol**: Measured on the search term “kangol”. - **Mitchell & Ness**: Measured on the search term “mitchell and ness”. - **New Era**: Measured on the search term “new era cap”. - **Stetson**: Measured on the search term “stetson”. - [Flexfit](/demand/global-en/brands/flexfit) - [Kangol](/demand/global-en/brands/kangol) - [Mitchell & Ness](/demand/global-en/brands/mitchell-and-ness) - [New Era](/demand/global-en/brands/new-era) - [Stetson](/demand/global-en/brands/stetson) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cap brands worldwide? In August 2026, New Era was the most searched among cap brands worldwide, with an estimated 301K branded searches and 34.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cap brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cap-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.