---
title: "Canoe brands: Which brands are most popular in search?"
description: "Compare the canoe brands people buy. Share of Search among Old Town, Pelican, Mad River, Nova Craft, Wenonah and Esquif, the canoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/canoe-brands"
publisher: "Brandwave"
---

# Canoe brands: Which brands are most popular in search?

Compare the canoe brands people buy. Share of Search among Old Town, Pelican, Mad River, Nova Craft, Wenonah and Esquif, the canoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Canoe brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Old Town, 72.2%

## Which brand is most popular in search among canoe brands worldwide?

- In August 2026, Old Town was the most searched among canoe brands worldwide, with an estimated 1.5M branded searches and 72.2% estimated Share of Search within this set.
- Pelican is in 2nd place, 45.7 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide increased from 44.6% to 72.2%.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide decreased from 54.2% to 26.5%.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide peaked at 72.2% in August 2026 and was lowest at 35% in December 2025.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide peaked at 63.7% in November 2025 and was lowest at 26.5% in August 2026.
- Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among canoe brands worldwide.
- Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among canoe brands worldwide.
- Across the 11 months ending August 2026, Mad River, Nova Craft, Wenonah and Esquif held steady: their estimated Share of Search among canoe brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Old Town vs Pelican: compare search popularity](/demand/global-en/compare/old-town-vs-pelican): 72.2% against 26.5% Share of Search.

## How did search popularity change for canoe brands worldwide in August 2026?

- In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.
- In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.
- Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.
- Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Old Town | 72.2% | 1.5M | +23.0% | Old Town |
| 2 | Pelican | 26.5% | 550K | 0.0% | Pelican |
| 3 | Mad River | 0.39% | 8.1K | 0.0% | Mad River |
| 4 | Nova Craft | 0.39% | 8.1K | 0.0% | Nova Craft |
| 5 | Wenonah | 0.32% | 6.6K | +22.2% | Wenonah |
| 6 | Esquif | 0.26% | 5.4K | +22.7% | Esquif |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pelican | 1M | 54.2% | 1 |
| Oct 2025 | Old Town | 823K | 44.6% | 2 |
| Oct 2025 | Mad River | 6.6K | 0.36% | 3 |
| Oct 2025 | Nova Craft | 6.6K | 0.36% | 4 |
| Oct 2025 | Wenonah | 5.4K | 0.29% | 5 |
| Oct 2025 | Esquif | 3.6K | 0.2% | 6 |
| Nov 2025 | Pelican | 1.2M | 63.7% | 1 |
| Nov 2025 | Old Town | 673K | 35.1% | 2 |
| Nov 2025 | Mad River | 6.6K | 0.34% | 3 |
| Nov 2025 | Esquif | 5.4K | 0.28% | 4 |
| Nov 2025 | Nova Craft | 5.4K | 0.28% | 5 |
| Nov 2025 | Wenonah | 5.4K | 0.28% | 6 |
| Dec 2025 | Pelican | 1.2M | 63.5% | 1 |
| Dec 2025 | Old Town | 673K | 35% | 2 |
| Dec 2025 | Mad River | 12.1K | 0.63% | 3 |
| Dec 2025 | Esquif | 6.6K | 0.34% | 4 |
| Dec 2025 | Nova Craft | 5.4K | 0.28% | 5 |
| Dec 2025 | Wenonah | 4.4K | 0.23% | 6 |
| Jan 2026 | Pelican | 1M | 58.7% | 1 |
| Jan 2026 | Old Town | 673K | 39.5% | 2 |
| Jan 2026 | Mad River | 14.8K | 0.87% | 3 |
| Jan 2026 | Nova Craft | 6.6K | 0.39% | 4 |
| Jan 2026 | Esquif | 5.4K | 0.32% | 5 |
| Jan 2026 | Wenonah | 4.4K | 0.26% | 6 |
| Feb 2026 | Pelican | 1M | 58.9% | 1 |
| Feb 2026 | Old Town | 673K | 39.7% | 2 |
| Feb 2026 | Mad River | 9.9K | 0.58% | 3 |
| Feb 2026 | Nova Craft | 5.4K | 0.32% | 4 |
| Feb 2026 | Esquif | 4.4K | 0.26% | 5 |
| Feb 2026 | Wenonah | 4.4K | 0.26% | 6 |
| Mar 2026 | Pelican | 1M | 54.1% | 1 |
| Mar 2026 | Old Town | 823K | 44.6% | 2 |
| Mar 2026 | Mad River | 6.6K | 0.36% | 3 |
| Mar 2026 | Nova Craft | 6.6K | 0.36% | 4 |
| Mar 2026 | Esquif | 5.4K | 0.29% | 5 |
| Mar 2026 | Wenonah | 5.4K | 0.29% | 6 |
| Apr 2026 | Old Town | 1M | 54.1% | 1 |
| Apr 2026 | Pelican | 823K | 44.6% | 2 |
| Apr 2026 | Mad River | 6.6K | 0.36% | 3 |
| Apr 2026 | Nova Craft | 6.6K | 0.36% | 4 |
| Apr 2026 | Esquif | 5.4K | 0.29% | 5 |
| Apr 2026 | Wenonah | 5.4K | 0.29% | 6 |
| May 2026 | Old Town | 1M | 58.8% | 1 |
| May 2026 | Pelican | 673K | 39.6% | 2 |
| May 2026 | Nova Craft | 8.1K | 0.48% | 3 |
| May 2026 | Mad River | 6.6K | 0.39% | 4 |
| May 2026 | Wenonah | 6.6K | 0.39% | 5 |
| May 2026 | Esquif | 5.4K | 0.32% | 6 |
| Jun 2026 | Old Town | 1.2M | 68% | 1 |
| Jun 2026 | Pelican | 550K | 30.7% | 2 |
| Jun 2026 | Mad River | 6.6K | 0.37% | 3 |
| Jun 2026 | Nova Craft | 6.6K | 0.37% | 4 |
| Jun 2026 | Esquif | 5.4K | 0.3% | 5 |
| Jun 2026 | Wenonah | 5.4K | 0.3% | 6 |
| Jul 2026 | Old Town | 1.2M | 67.9% | 1 |
| Jul 2026 | Pelican | 550K | 30.6% | 2 |
| Jul 2026 | Mad River | 8.1K | 0.45% | 3 |
| Jul 2026 | Nova Craft | 8.1K | 0.45% | 4 |
| Jul 2026 | Wenonah | 5.4K | 0.3% | 5 |
| Jul 2026 | Esquif | 4.4K | 0.24% | 6 |
| Aug 2026 | Old Town | 1.5M | 72.2% | 1 |
| Aug 2026 | Pelican | 550K | 26.5% | 2 |
| Aug 2026 | Mad River | 8.1K | 0.39% | 3 |
| Aug 2026 | Nova Craft | 8.1K | 0.39% | 4 |
| Aug 2026 | Wenonah | 6.6K | 0.32% | 5 |
| Aug 2026 | Esquif | 5.4K | 0.26% | 6 |
| Sep 2026 | Esquif | — | — | — |
| Sep 2026 | Mad River | — | — | — |
| Sep 2026 | Nova Craft | — | — | — |
| Sep 2026 | Old Town | — | — | — |
| Sep 2026 | Pelican | — | — | — |
| Sep 2026 | Wenonah | — | — | — |

## What is being compared

- **Esquif**: Measured on the search term “esquif”.
- **Mad River**: Measured on the search term “mad river”.
- **Nova Craft**: Measured on the search term “nova craft”.
- **Old Town**: Measured on the search term “old town”.
- **Pelican**: Measured on the search term “pelican”.
- **Wenonah**: Measured on the search term “wenonah”.

- [Esquif](/demand/global-en/brands/esquif)
- [Mad River](/demand/global-en/brands/mad-river)
- [Nova Craft](/demand/global-en/brands/nova-craft)
- [Old Town](/demand/global-en/brands/old-town)
- [Pelican](/demand/global-en/brands/pelican)
- [Wenonah](/demand/global-en/brands/wenonah)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among canoe brands worldwide?

In August 2026, Old Town was the most searched among canoe brands worldwide, with an estimated 1.5M branded searches and 72.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Canoe brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/canoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/canoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.