---
title: "Canned fish brands: Which are searched most?"
description: "Compare the canned fish brands people buy. Share of Search among Sainsbury's, Princes, Bar Harbor, Rio Mare, John West and Wild Planet, the canned fish brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/canned-fish-brands"
publisher: "Brandwave"
---

# Canned fish brands: Which are searched most?

Compare the canned fish brands people buy. Share of Search among Sainsbury's, Princes, Bar Harbor, Rio Mare, John West and Wild Planet, the canned fish brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Canned fish brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sainsbury's, 83.6%

## Which brand is most popular in search among canned fish brands worldwide?

- In August 2026, Sainsbury's was the most searched among canned fish brands worldwide, with an estimated 9.1M branded searches and 83.6% estimated Share of Search within this set.
- Princes is in 2nd place, 69.9 percentage points behind at 13.7% Share of Search.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide decreased from 86.4% to 83.6%.
- Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide increased from 11.5% to 13.7%.
- Across the 11 months ending August 2026, Bar Harbor’s estimated Share of Search among canned fish brands worldwide increased from 1.3% to 1.8%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among canned fish brands worldwide peaked at 87.1% in December 2025 and was lowest at 74.7% in May 2026.
- Across the 11 months ending August 2026, Princes’ estimated Share of Search among canned fish brands worldwide peaked at 22.4% in May 2026 and was lowest at 11.5% in October 2025.
- Across the 11 months ending August 2026, Bar Harbor’s estimated Share of Search among canned fish brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.48% in December 2025.
- Across the 11 months ending August 2026, Rio Mare, John West and Wild Planet held steady: their estimated Share of Search among canned fish brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sainsbury's vs Princes: compare search popularity](/demand/global-en/compare/princes-vs-sainsbury-s): 83.6% against 13.7% Share of Search.

## How did search popularity change for canned fish brands worldwide in August 2026?

- Sainsbury's’ estimated Share of Search among canned fish brands worldwide has gained ground for 3 months in a row, from 74.7% to 83.6% in August 2026.
- Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Bar Harbor worldwide rose 48.8% over 11 measured months, from 135K to 201K in August 2026.
- Estimated monthly branded searches for Princes worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sainsbury's | 83.6% | 9.1M | 0.0% | Sainsbury's |
| 2 | Princes | 13.7% | 1.5M | 0.0% | Princes |
| 3 | Bar Harbor | 1.8% | 201K | -18.3% | Bar Harbor |
| 4 | Rio Mare | 0.54% | 59.2K | -14.2% | Rio Mare |
| 5 | John West | 0.17% | 18.1K | 0.0% | John West |
| 6 | Wild Planet | 0.17% | 18.1K | 0.0% | Wild Planet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sainsbury's | 9.1M | 86.4% | 1 |
| Oct 2025 | Princes | 1.2M | 11.5% | 2 |
| Oct 2025 | Bar Harbor | 135K | 1.3% | 3 |
| Oct 2025 | Rio Mare | 56.5K | 0.53% | 4 |
| Oct 2025 | John West | 18.1K | 0.17% | 5 |
| Oct 2025 | Wild Planet | 12.1K | 0.11% | 6 |
| Nov 2025 | Sainsbury's | 9.1M | 84.7% | 1 |
| Nov 2025 | Princes | 1.5M | 13.9% | 2 |
| Nov 2025 | Bar Harbor | 60.5K | 0.56% | 3 |
| Nov 2025 | Rio Mare | 56.5K | 0.52% | 4 |
| Nov 2025 | Wild Planet | 18.1K | 0.17% | 5 |
| Nov 2025 | John West | 14.8K | 0.14% | 6 |
| Dec 2025 | Sainsbury's | 11.1M | 87.1% | 1 |
| Dec 2025 | Princes | 1.5M | 11.8% | 2 |
| Dec 2025 | Bar Harbor | 60.6K | 0.48% | 3 |
| Dec 2025 | Rio Mare | 44.3K | 0.35% | 4 |
| Dec 2025 | John West | 18.1K | 0.14% | 5 |
| Dec 2025 | Wild Planet | 18.1K | 0.14% | 6 |
| Jan 2026 | Sainsbury's | 9.1M | 79.2% | 1 |
| Jan 2026 | Princes | 2.2M | 19.4% | 2 |
| Jan 2026 | Bar Harbor | 74.1K | 0.64% | 3 |
| Jan 2026 | Rio Mare | 56.5K | 0.49% | 4 |
| Jan 2026 | Wild Planet | 18.1K | 0.16% | 5 |
| Jan 2026 | John West | 14.8K | 0.13% | 6 |
| Feb 2026 | Sainsbury's | 7.5M | 79% | 1 |
| Feb 2026 | Princes | 1.8M | 19.3% | 2 |
| Feb 2026 | Bar Harbor | 74.1K | 0.78% | 3 |
| Feb 2026 | Rio Mare | 56.5K | 0.6% | 4 |
| Feb 2026 | Wild Planet | 18.1K | 0.19% | 5 |
| Feb 2026 | John West | 14.8K | 0.16% | 6 |
| Mar 2026 | Sainsbury's | 9.1M | 84.4% | 1 |
| Mar 2026 | Princes | 1.5M | 13.8% | 2 |
| Mar 2026 | Bar Harbor | 90.5K | 0.84% | 3 |
| Mar 2026 | Rio Mare | 69K | 0.64% | 4 |
| Mar 2026 | Wild Planet | 18.1K | 0.17% | 5 |
| Mar 2026 | John West | 14.8K | 0.14% | 6 |
| Apr 2026 | Sainsbury's | 9.1M | 78.9% | 1 |
| Apr 2026 | Princes | 2.2M | 19.3% | 2 |
| Apr 2026 | Bar Harbor | 110K | 0.95% | 3 |
| Apr 2026 | Rio Mare | 59.2K | 0.51% | 4 |
| Apr 2026 | Wild Planet | 18.1K | 0.16% | 5 |
| Apr 2026 | John West | 14.8K | 0.13% | 6 |
| May 2026 | Sainsbury's | 9.1M | 74.7% | 1 |
| May 2026 | Princes | 2.7M | 22.4% | 2 |
| May 2026 | Bar Harbor | 165K | 1.3% | 3 |
| May 2026 | Rio Mare | 127K | 1% | 4 |
| May 2026 | John West | 40.5K | 0.33% | 5 |
| May 2026 | Wild Planet | 18.1K | 0.15% | 6 |
| Jun 2026 | Sainsbury's | 9.1M | 80.6% | 1 |
| Jun 2026 | Princes | 1.8M | 16.1% | 2 |
| Jun 2026 | Bar Harbor | 201K | 1.8% | 3 |
| Jun 2026 | Rio Mare | 87.3K | 0.77% | 4 |
| Jun 2026 | John West | 60.5K | 0.53% | 5 |
| Jun 2026 | Wild Planet | 14.8K | 0.13% | 6 |
| Jul 2026 | Sainsbury's | 9.1M | 83.2% | 1 |
| Jul 2026 | Princes | 1.5M | 13.6% | 2 |
| Jul 2026 | Bar Harbor | 246K | 2.2% | 3 |
| Jul 2026 | Rio Mare | 69K | 0.63% | 4 |
| Jul 2026 | John West | 18.1K | 0.16% | 5 |
| Jul 2026 | Wild Planet | 18.1K | 0.16% | 6 |
| Aug 2026 | Sainsbury's | 9.1M | 83.6% | 1 |
| Aug 2026 | Princes | 1.5M | 13.7% | 2 |
| Aug 2026 | Bar Harbor | 201K | 1.8% | 3 |
| Aug 2026 | Rio Mare | 59.2K | 0.54% | 4 |
| Aug 2026 | John West | 18.1K | 0.17% | 5 |
| Aug 2026 | Wild Planet | 18.1K | 0.17% | 6 |
| Sep 2026 | Bar Harbor | — | — | — |
| Sep 2026 | John West | — | — | — |
| Sep 2026 | Princes | — | — | — |
| Sep 2026 | Rio Mare | — | — | — |
| Sep 2026 | Sainsbury's | — | — | — |
| Sep 2026 | Wild Planet | — | — | — |

## What is being compared

- **Bar Harbor**: Measured on the search terms “bar harbor” and “bar harbor fish”, summed into one figure.
- **John West**: Measured on the search term “john west”.
- **Princes**: Measured on the search term “princes”.
- **Rio Mare**: Measured on the search terms “rio mare”, “rio mare tuna” and “riomare”, summed into one figure.
- **Sainsbury's**: Measured on the search term “sainsburys”.
- **Wild Planet**: Measured on the search term “wild planet”.

- [Bar Harbor](/demand/global-en/brands/bar-harbor)
- [John West](/demand/global-en/brands/john-west)
- [Princes](/demand/global-en/brands/princes)
- [Rio Mare](/demand/global-en/brands/rio-mare)
- [Sainsbury's](/demand/global-en/brands/sainsbury-s)
- [Wild Planet](/demand/global-en/brands/wild-planet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among canned fish brands worldwide?

In August 2026, Sainsbury's was the most searched among canned fish brands worldwide, with an estimated 9.1M branded searches and 83.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Canned fish brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/canned-fish-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/canned-fish-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.