---
title: "Candy brands: Which are most popular?"
description: "Compare the gummy, chewy and sour candy brands people buy. Share of Search among Haribo, Skittles, Sour Patch Kids, Nerds, Jolly Rancher, Twizzlers, Hi-Chew, Swedish Fish, Jelly Belly, Mike and Ike, Trolli, Warheads, Starburst, Airheads and Maynards Bassetts, the candy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/candy-brands"
publisher: "Brandwave"
---

# Candy brands: Which are most popular?

Compare the gummy, chewy and sour candy brands people buy. Share of Search among Haribo, Skittles, Sour Patch Kids, Nerds, Jolly Rancher, Twizzlers, Hi-Chew, Swedish Fish, Jelly Belly, Mike and Ike, Trolli, Warheads, Starburst, Airheads and Maynards Bassetts, the candy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Candy brands
- **Market**: Global
- **Brands compared**: 15
- **Month measured**: Oct 2026
- **Highest Share of Search**: Haribo, 20%

## Which brand is most popular in search among candy brands worldwide?

- Haribo and Skittles tie for the highest share of searches among candy brands worldwide, at 20% each in October 2026.
- Across the 12 months ending October 2026, Haribo’s share of searches among candy brands worldwide decreased from 23.2% to 20%.
- Across the 12 months ending October 2026, Skittles’ share of searches among candy brands worldwide increased from 18.9% to 20%.
- Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide increased from 10.4% to 13.4%.
- Across the 12 months ending October 2026, Nerds’ share of searches among candy brands worldwide decreased from 11.6% to 9.5%.
- Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide decreased from 3.8% to 3.3%.
- Across the 12 months ending October 2026, Mike and Ike’s share of searches among candy brands worldwide increased from 2.5% to 3.3%.
- Across the 12 months ending October 2026, Trolli’s share of searches among candy brands worldwide decreased from 3.8% to 3.3%.
- Across the 12 months ending October 2026, Haribo’s share of searches among candy brands worldwide peaked at 24.7% in January 2026 and was lowest at 20% in October 2026.
- Across the 12 months ending October 2026, Skittles’ share of searches among candy brands worldwide peaked at 21.7% in August 2026 and was lowest at 18.8% in July 2026.
- Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide peaked at 13.4% in October 2026 and was lowest at 9.7% in August 2026.
- Across the 12 months ending October 2026, Nerds’ share of searches among candy brands worldwide peaked at 11.6% in November 2025 and was lowest at 8.5% in September 2026.
- Across the 12 months ending October 2026, Jolly Rancher’s share of searches among candy brands worldwide peaked at 9.7% in August 2026 and was lowest at 8.4% in July 2026.
- Across the 12 months ending October 2026, Twizzlers’ share of searches among candy brands worldwide peaked at 6.3% in September 2026 and was lowest at 4.8% in March 2026.
- Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.3% in October 2026.
- Across the 12 months ending October 2026, Mike and Ike’s share of searches among candy brands worldwide peaked at 3.6% in August 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending October 2026, Sour Patch Kids rose from 4th to 3rd among candy brands worldwide.
- Across the 12 months ending October 2026, Nerds fell from 3rd to 4th among candy brands worldwide.
- Across the 12 months ending October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.
- Across the 12 months ending October 2026, Jelly Belly fell from 8th to 9th among candy brands worldwide.
- Across the 12 months ending October 2026, Mike and Ike rose from 11th to 10th among candy brands worldwide.
- Across the 12 months ending October 2026, Trolli fell from 10th to 11th among candy brands worldwide.
- Across the 12 months ending October 2026, Warheads rose from 13th to 12th among candy brands worldwide.
- Across the 12 months ending October 2026, Starburst fell from 12th to 13th among candy brands worldwide.
- Across the 12 months ending October 2026, Jolly Rancher, Twizzlers, Hi-Chew, Airheads and Maynards Bassetts held steady: their share of searches among candy brands worldwide each moved less than 0.5 percentage points.

## Top candy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared every time. Sour Patch Kids was recommended most often, coming first in one out of four answers that gave a list. Haribo was second, and Skittles was third. Twizzlers, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candy brands

- Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike
- Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads
- Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids
- Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads
- Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles

Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026.

## Compare search popularity between leading brands

- [Haribo vs Skittles: compare search popularity](/demand/global-en/compare/haribo-vs-skittles): 20% Share of Search each.
- [Haribo vs Sour Patch Kids: compare search popularity](/demand/global-en/compare/haribo-vs-sour-patch-kids): 20% against 13.4% Share of Search.
- [Haribo vs Nerds: compare search popularity](/demand/global-en/compare/haribo-vs-nerds): 20% against 9.5% Share of Search.
- [Haribo vs Jolly Rancher: compare search popularity](/demand/global-en/compare/haribo-vs-jolly-rancher): 20% against 9% Share of Search.
- [Skittles vs Sour Patch Kids: compare search popularity](/demand/global-en/compare/skittles-vs-sour-patch-kids): 20% against 13.4% Share of Search.
- [Skittles vs Nerds: compare search popularity](/demand/global-en/compare/nerds-vs-skittles): 20% against 9.5% Share of Search.
- [Skittles vs Jolly Rancher: compare search popularity](/demand/global-en/compare/jolly-rancher-vs-skittles): 20% against 9% Share of Search.
- [Sour Patch Kids vs Nerds: compare search popularity](/demand/global-en/compare/nerds-vs-sour-patch-kids): 13.4% against 9.5% Share of Search.
- [Sour Patch Kids vs Jolly Rancher: compare search popularity](/demand/global-en/compare/jolly-rancher-vs-sour-patch-kids): 13.4% against 9% Share of Search.
- [Nerds vs Jolly Rancher: compare search popularity](/demand/global-en/compare/jolly-rancher-vs-nerds): 9.5% against 9% Share of Search.

## How did search popularity change for candy brands worldwide in October 2026?

- In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.
- In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.
- In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.
- In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.
- In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%.
- Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026.
- In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.
- Estimated monthly branded searches for Mike and Ike worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in October 2026.

## Which candy brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haribo | 20% | 550K | +22.2% | Haribo |
| 2 | Skittles | 20% | 550K | +22.2% | Skittles |
| 3 | Sour Patch Kids | 13.4% | 368K | +49.6% | Mondelez International |
| 4 | Nerds | 9.5% | 262K | +41.7% | Ferrara |
| 5 | Jolly Rancher | 9% | 246K | +22.4% | The Hershey Company |
| 6 | Twizzlers | 6% | 165K | +22.2% | The Hershey Company |
| 7 | Hi-Chew | 4% | 110K | +21.5% | Morinaga |
| 8 | Swedish Fish | 4% | 110K | +21.5% | Mondelez International |
| 9 | Jelly Belly | 3.3% | 90.5K | 0.0% | Jelly Belly Candy Company |
| 10 | Mike and Ike | 3.3% | 90.5K | +22.3% | Just Born |
| 11 | Trolli | 3.3% | 90.5K | +22.3% | Ferrara |
| 12 | Warheads | 1.5% | 40.5K | +49.4% | Impact Confections |
| 13 | Starburst | 1.4% | 39.7K | +68.9% | Mars |
| 14 | Airheads | 1.2% | 33.1K | +49.1% | Perfetti Van Melle |
| 15 | Maynards Bassetts | 0.05% | 1.3K | +30.0% | Maynards Bassetts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Haribo | 550K | 23.2% | 1 |
| Nov 2025 | Skittles | 450K | 18.9% | 2 |
| Nov 2025 | Nerds | 275K | 11.6% | 3 |
| Nov 2025 | Sour Patch Kids | 246K | 10.4% | 4 |
| Nov 2025 | Jolly Rancher | 201K | 8.5% | 5 |
| Nov 2025 | Twizzlers | 135K | 5.7% | 6 |
| Nov 2025 | Hi-Chew | 90.5K | 3.8% | 7 |
| Nov 2025 | Jelly Belly | 90.5K | 3.8% | 8 |
| Nov 2025 | Swedish Fish | 90.5K | 3.8% | 9 |
| Nov 2025 | Trolli | 90.5K | 3.8% | 10 |
| Nov 2025 | Mike and Ike | 60.5K | 2.5% | 11 |
| Nov 2025 | Starburst | 33.7K | 1.4% | 12 |
| Nov 2025 | Warheads | 33.1K | 1.4% | 13 |
| Nov 2025 | Airheads | 27.1K | 1.1% | 14 |
| Nov 2025 | Maynards Bassetts | 1.3K | 0.05% | 15 |
| Dec 2025 | Haribo | 550K | 23.8% | 1 |
| Dec 2025 | Skittles | 450K | 19.4% | 2 |
| Dec 2025 | Sour Patch Kids | 246K | 10.6% | 3 |
| Dec 2025 | Nerds | 226K | 9.7% | 4 |
| Dec 2025 | Jolly Rancher | 201K | 8.7% | 5 |
| Dec 2025 | Twizzlers | 135K | 5.8% | 6 |
| Dec 2025 | Jelly Belly | 110K | 4.8% | 7 |
| Dec 2025 | Hi-Chew | 90.5K | 3.9% | 8 |
| Dec 2025 | Mike and Ike | 74K | 3.2% | 9 |
| Dec 2025 | Swedish Fish | 74K | 3.2% | 10 |
| Dec 2025 | Trolli | 74K | 3.2% | 11 |
| Dec 2025 | Starburst | 28.8K | 1.2% | 12 |
| Dec 2025 | Airheads | 27.1K | 1.2% | 13 |
| Dec 2025 | Warheads | 27.1K | 1.2% | 14 |
| Dec 2025 | Maynards Bassetts | 1.3K | 0.06% | 15 |
| Jan 2026 | Haribo | 550K | 24.7% | 1 |
| Jan 2026 | Skittles | 450K | 20.2% | 2 |
| Jan 2026 | Sour Patch Kids | 246K | 11% | 3 |
| Jan 2026 | Jolly Rancher | 201K | 9% | 4 |
| Jan 2026 | Nerds | 196K | 8.8% | 5 |
| Jan 2026 | Twizzlers | 110K | 4.9% | 6 |
| Jan 2026 | Hi-Chew | 90.5K | 4.1% | 7 |
| Jan 2026 | Jelly Belly | 90.5K | 4.1% | 8 |
| Jan 2026 | Swedish Fish | 74K | 3.3% | 9 |
| Jan 2026 | Trolli | 74K | 3.3% | 10 |
| Jan 2026 | Mike and Ike | 60.5K | 2.7% | 11 |
| Jan 2026 | Starburst | 33.7K | 1.5% | 12 |
| Jan 2026 | Warheads | 27.1K | 1.2% | 13 |
| Jan 2026 | Airheads | 22.2K | 1% | 14 |
| Jan 2026 | Maynards Bassetts | 1.3K | 0.06% | 15 |
| Feb 2026 | Haribo | 550K | 24.4% | 1 |
| Feb 2026 | Skittles | 450K | 20% | 2 |
| Feb 2026 | Sour Patch Kids | 246K | 10.9% | 3 |
| Feb 2026 | Nerds | 226K | 10% | 4 |
| Feb 2026 | Jolly Rancher | 201K | 8.9% | 5 |
| Feb 2026 | Twizzlers | 110K | 4.9% | 6 |
| Feb 2026 | Hi-Chew | 90.5K | 4% | 7 |
| Feb 2026 | Jelly Belly | 90.5K | 4% | 8 |
| Feb 2026 | Swedish Fish | 74K | 3.3% | 9 |
| Feb 2026 | Trolli | 74K | 3.3% | 10 |
| Feb 2026 | Mike and Ike | 60.5K | 2.7% | 11 |
| Feb 2026 | Starburst | 28.8K | 1.3% | 12 |
| Feb 2026 | Warheads | 27.1K | 1.2% | 13 |
| Feb 2026 | Airheads | 22.2K | 0.99% | 14 |
| Feb 2026 | Maynards Bassetts | 1K | 0.04% | 15 |
| Mar 2026 | Haribo | 550K | 23.8% | 1 |
| Mar 2026 | Skittles | 450K | 19.5% | 2 |
| Mar 2026 | Sour Patch Kids | 246K | 10.7% | 3 |
| Mar 2026 | Nerds | 226K | 9.8% | 4 |
| Mar 2026 | Jolly Rancher | 201K | 8.7% | 5 |
| Mar 2026 | Jelly Belly | 110K | 4.8% | 6 |
| Mar 2026 | Twizzlers | 110K | 4.8% | 7 |
| Mar 2026 | Hi-Chew | 90.5K | 3.9% | 8 |
| Mar 2026 | Swedish Fish | 90.5K | 3.9% | 9 |
| Mar 2026 | Mike and Ike | 74K | 3.2% | 10 |
| Mar 2026 | Trolli | 74K | 3.2% | 11 |
| Mar 2026 | Warheads | 33.1K | 1.4% | 12 |
| Mar 2026 | Starburst | 28.8K | 1.2% | 13 |
| Mar 2026 | Airheads | 22.2K | 0.96% | 14 |
| Mar 2026 | Maynards Bassetts | 1.3K | 0.06% | 15 |
| Apr 2026 | Haribo | 550K | 24.2% | 1 |
| Apr 2026 | Skittles | 450K | 19.8% | 2 |
| Apr 2026 | Sour Patch Kids | 246K | 10.8% | 3 |
| Apr 2026 | Jolly Rancher | 201K | 8.9% | 4 |
| Apr 2026 | Nerds | 196K | 8.6% | 5 |
| Apr 2026 | Jelly Belly | 110K | 4.8% | 6 |
| Apr 2026 | Twizzlers | 110K | 4.8% | 7 |
| Apr 2026 | Hi-Chew | 90.5K | 4% | 8 |
| Apr 2026 | Swedish Fish | 90.5K | 4% | 9 |
| Apr 2026 | Mike and Ike | 74K | 3.3% | 10 |
| Apr 2026 | Trolli | 74K | 3.3% | 11 |
| Apr 2026 | Starburst | 28.8K | 1.3% | 12 |
| Apr 2026 | Warheads | 27.1K | 1.2% | 13 |
| Apr 2026 | Airheads | 22.2K | 0.98% | 14 |
| Apr 2026 | Maynards Bassetts | 1.3K | 0.06% | 15 |
| May 2026 | Haribo | 550K | 23.6% | 1 |
| May 2026 | Skittles | 450K | 19.3% | 2 |
| May 2026 | Sour Patch Kids | 246K | 10.6% | 3 |
| May 2026 | Nerds | 226K | 9.7% | 4 |
| May 2026 | Jolly Rancher | 201K | 8.6% | 5 |
| May 2026 | Twizzlers | 135K | 5.8% | 6 |
| May 2026 | Jelly Belly | 110K | 4.7% | 7 |
| May 2026 | Hi-Chew | 90.5K | 3.9% | 8 |
| May 2026 | Swedish Fish | 90.5K | 3.9% | 9 |
| May 2026 | Trolli | 90.5K | 3.9% | 10 |
| May 2026 | Mike and Ike | 60.5K | 2.6% | 11 |
| May 2026 | Starburst | 28.8K | 1.2% | 12 |
| May 2026 | Warheads | 27.1K | 1.2% | 13 |
| May 2026 | Airheads | 22.2K | 0.95% | 14 |
| May 2026 | Maynards Bassetts | 1K | 0.04% | 15 |
| Jun 2026 | Haribo | 450K | 23.4% | 1 |
| Jun 2026 | Skittles | 368K | 19.2% | 2 |
| Jun 2026 | Sour Patch Kids | 201K | 10.5% | 3 |
| Jun 2026 | Nerds | 185K | 9.6% | 4 |
| Jun 2026 | Jolly Rancher | 165K | 8.6% | 5 |
| Jun 2026 | Twizzlers | 110K | 5.7% | 6 |
| Jun 2026 | Hi-Chew | 90.5K | 4.7% | 7 |
| Jun 2026 | Jelly Belly | 74K | 3.9% | 8 |
| Jun 2026 | Swedish Fish | 74K | 3.9% | 9 |
| Jun 2026 | Trolli | 74K | 3.9% | 10 |
| Jun 2026 | Mike and Ike | 60.5K | 3.1% | 11 |
| Jun 2026 | Starburst | 23.5K | 1.2% | 12 |
| Jun 2026 | Airheads | 22.2K | 1.2% | 13 |
| Jun 2026 | Warheads | 22.2K | 1.2% | 14 |
| Jun 2026 | Maynards Bassetts | 1.3K | 0.07% | 15 |
| Jul 2026 | Haribo | 450K | 23% | 1 |
| Jul 2026 | Skittles | 368K | 18.8% | 2 |
| Jul 2026 | Sour Patch Kids | 201K | 10.3% | 3 |
| Jul 2026 | Nerds | 196K | 10% | 4 |
| Jul 2026 | Jolly Rancher | 165K | 8.4% | 5 |
| Jul 2026 | Twizzlers | 110K | 5.6% | 6 |
| Jul 2026 | Hi-Chew | 90.5K | 4.6% | 7 |
| Jul 2026 | Jelly Belly | 90.5K | 4.6% | 8 |
| Jul 2026 | Swedish Fish | 74K | 3.8% | 9 |
| Jul 2026 | Trolli | 74K | 3.8% | 10 |
| Jul 2026 | Mike and Ike | 60.5K | 3.1% | 11 |
| Jul 2026 | Airheads | 27.1K | 1.4% | 12 |
| Jul 2026 | Starburst | 23.5K | 1.2% | 13 |
| Jul 2026 | Warheads | 22.2K | 1.1% | 14 |
| Jul 2026 | Maynards Bassetts | 1K | 0.05% | 15 |
| Aug 2026 | Haribo | 450K | 21.7% | 1 |
| Aug 2026 | Skittles | 450K | 21.7% | 2 |
| Aug 2026 | Jolly Rancher | 201K | 9.7% | 3 |
| Aug 2026 | Sour Patch Kids | 201K | 9.7% | 4 |
| Aug 2026 | Nerds | 185K | 8.9% | 5 |
| Aug 2026 | Twizzlers | 110K | 5.3% | 6 |
| Aug 2026 | Hi-Chew | 90.5K | 4.4% | 7 |
| Aug 2026 | Jelly Belly | 90.5K | 4.4% | 8 |
| Aug 2026 | Mike and Ike | 74K | 3.6% | 9 |
| Aug 2026 | Swedish Fish | 74K | 3.6% | 10 |
| Aug 2026 | Trolli | 74K | 3.6% | 11 |
| Aug 2026 | Airheads | 27.1K | 1.3% | 12 |
| Aug 2026 | Warheads | 27.1K | 1.3% | 13 |
| Aug 2026 | Starburst | 23.5K | 1.1% | 14 |
| Aug 2026 | Maynards Bassetts | 1.3K | 0.06% | 15 |
| Sep 2026 | Haribo | 450K | 20.8% | 1 |
| Sep 2026 | Skittles | 450K | 20.8% | 2 |
| Sep 2026 | Sour Patch Kids | 246K | 11.4% | 3 |
| Sep 2026 | Jolly Rancher | 201K | 9.3% | 4 |
| Sep 2026 | Nerds | 185K | 8.5% | 5 |
| Sep 2026 | Twizzlers | 135K | 6.3% | 6 |
| Sep 2026 | Hi-Chew | 90.5K | 4.2% | 7 |
| Sep 2026 | Jelly Belly | 90.5K | 4.2% | 8 |
| Sep 2026 | Swedish Fish | 90.5K | 4.2% | 9 |
| Sep 2026 | Mike and Ike | 74K | 3.4% | 10 |
| Sep 2026 | Trolli | 74K | 3.4% | 11 |
| Sep 2026 | Warheads | 27.1K | 1.3% | 12 |
| Sep 2026 | Starburst | 23.5K | 1.1% | 13 |
| Sep 2026 | Airheads | 22.2K | 1% | 14 |
| Sep 2026 | Maynards Bassetts | 1K | 0.05% | 15 |
| Oct 2026 | Haribo | 550K | 20% | 1 |
| Oct 2026 | Skittles | 550K | 20% | 2 |
| Oct 2026 | Sour Patch Kids | 368K | 13.4% | 3 |
| Oct 2026 | Nerds | 262K | 9.5% | 4 |
| Oct 2026 | Jolly Rancher | 246K | 9% | 5 |
| Oct 2026 | Twizzlers | 165K | 6% | 6 |
| Oct 2026 | Hi-Chew | 110K | 4% | 7 |
| Oct 2026 | Swedish Fish | 110K | 4% | 8 |
| Oct 2026 | Jelly Belly | 90.5K | 3.3% | 9 |
| Oct 2026 | Mike and Ike | 90.5K | 3.3% | 10 |
| Oct 2026 | Trolli | 90.5K | 3.3% | 11 |
| Oct 2026 | Warheads | 40.5K | 1.5% | 12 |
| Oct 2026 | Starburst | 39.7K | 1.4% | 13 |
| Oct 2026 | Airheads | 33.1K | 1.2% | 14 |
| Oct 2026 | Maynards Bassetts | 1.3K | 0.05% | 15 |

## How are branded searches counted for candy brands?

- **Airheads**: Measured on the search term “airheads candy”.
- **Haribo**: Measured on the search term “haribo”.
- **Hi-Chew**: Measured on the search term “hi chew”.
- **Jelly Belly**: Measured on the search term “jelly belly”.
- **Jolly Rancher**: Measured on the search term “jolly rancher”.
- **Maynards Bassetts**: Measured on the search term “maynards bassetts”.
- **Mike and Ike**: Measured on the search term “mike and ike”.
- **Nerds**: Measured on the search terms “nerds candy” and “nerds gummy clusters”, summed into one figure.
- **Skittles**: Measured on the search term “skittles”.
- **Sour Patch Kids**: Measured on the search term “sour patch kids”.
- **Starburst**: Measured on the search terms “starburst candy” and “starburst gummies”, summed into one figure.
- **Swedish Fish**: Measured on the search term “swedish fish”.
- **Trolli**: Measured on the search term “trolli”.
- **Twizzlers**: Measured on the search term “twizzlers”.
- **Warheads**: Measured on the search term “warheads candy”.

- [Airheads](/demand/global-en/brands/airheads)
- [Haribo](/demand/global-en/brands/haribo)
- [Hi-Chew](/demand/global-en/brands/hi-chew)
- [Jelly Belly](/demand/global-en/brands/jelly-belly)
- [Jolly Rancher](/demand/global-en/brands/jolly-rancher)
- [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts)
- [Mike and Ike](/demand/global-en/brands/mike-and-ike)
- [Nerds](/demand/global-en/brands/nerds)
- [Skittles](/demand/global-en/brands/skittles)
- [Sour Patch Kids](/demand/global-en/brands/sour-patch-kids)
- [Starburst](/demand/global-en/brands/starburst-candy)
- [Swedish Fish](/demand/global-en/brands/swedish-fish)
- [Trolli](/demand/global-en/brands/trolli)
- [Twizzlers](/demand/global-en/brands/twizzlers)
- [Warheads](/demand/global-en/brands/warheads)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among candy brands worldwide?

Haribo and Skittles tie for the highest share of searches among candy brands worldwide, at 20% each in October 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Candy brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/candy-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/candy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.