--- title: "Nest New York vs Yankee Candle: Which is searched more?" description: "Is Nest New York or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/candle-brands/compare/nest-new-york-vs-yankee-candle" publisher: "Brandwave" --- # Nest New York vs Yankee Candle: Which is searched more? Is Nest New York or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nest New York and Yankee Candle - **Competitive set**: Candle brands - **Market**: Global - **Month measured**: Sep 2026 - **Nest New York Share of Search**: 0.14% - **Yankee Candle Share of Search**: 6.5% ## Is Nest New York or Yankee Candle more popular in search? - In September 2026, Yankee Candle had more branded searches than Nest New York among candle brands worldwide. Yankee Candle had about 550,000 branded searches, while Nest New York had 12,100. Yankee Candle made up 6.5% of all candle brand searches we track, and Nest New York accounted for 0.14%. - Yankee Candle was ahead of Nest New York in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands worldwide moved from 9.5% to 6.5%, and its estimated monthly branded searches moved from 823K to 550K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nest New York and Yankee Candle were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nest New York was listed before Yankee Candle in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Jo Malone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Yankee Candle | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bath & Body Works | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Nest New York | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Neom | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | WoodWick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Bath & Body Works, 3. Yankee Candle, 4. Diptyque - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Nest New York, 5. Yankee Candle, 6. Bath & Body Works - Asked ChatGPT "What's the best candle brand for a home fragrance?": 1. Diptyque, 2. Nest New York, 3. Voluspa, 4. Jo Malone - Searched Google, AI Overview "scented candles": 1. Yankee Candle, 2. Bath & Body Works, 3. Jo Malone, 4. Neom - Searched Google, AI Overview "luxury candle brand": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Nest New York Not named in any answer: WoodWick. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for candle brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among candle brands worldwide, from 5.4% to 6.5%. - In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide. ## Month by month | Month | Nest New York estimated searches | Nest New York Share of Search | Nest New York rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.11% | 8 | 823K | 9.5% | 3 | | Nov 2025 | 14.8K | 0.1% | 8 | 1.2M | 8.1% | 3 | | Dec 2025 | 14.8K | 0.08% | 8 | 1.5M | 8.3% | 2 | | Jan 2026 | 9.9K | 0.14% | 8 | 550K | 7.6% | 4 | | Feb 2026 | 9.9K | 0.15% | 8 | 368K | 5.4% | 4 | | Mar 2026 | 9.9K | 0.14% | 8 | 368K | 5.2% | 4 | | Apr 2026 | 9.9K | 0.14% | 8 | 301K | 4.4% | 4 | | May 2026 | 9.9K | 0.14% | 8 | 301K | 4.3% | 4 | | Jun 2026 | 8.1K | 0.1% | 8 | 301K | 3.8% | 4 | | Jul 2026 | 8.1K | 0.12% | 8 | 301K | 4.4% | 4 | | Aug 2026 | 12.1K | 0.15% | 7 | 450K | 5.4% | 4 | | Sep 2026 | 12.1K | 0.14% | 8 | 550K | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nest New York’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nest New York**: Measured on the search term “nestnewyork”. - **Yankee Candle**: Measured on the search term “yankee candle”. - [Nest New York profile](/demand/global-en/brands/nest-new-york) - [Yankee Candle profile](/demand/global-en/brands/yankee-candle) - [All candle brands worldwide](/demand/global-en/categories/candle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nest New York or Yankee Candle more popular in search? In September 2026, Yankee Candle had more branded searches than Nest New York among candle brands worldwide. Yankee Candle had about 550,000 branded searches, while Nest New York had 12,100. Yankee Candle made up 6.5% of all candle brand searches we track, and Nest New York accounted for 0.14%. ## Cite this page Brandwave. "Nest New York vs Yankee Candle: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/candle-brands/compare/nest-new-york-vs-yankee-candle This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/candle-brands/compare/nest-new-york-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.