--- title: "Jo Malone vs Nest New York: Which is searched more?" description: "Is Jo Malone or Nest New York more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/candle-brands/compare/jo-malone-vs-nest-new-york" publisher: "Brandwave" --- # Jo Malone vs Nest New York: Which is searched more? Is Jo Malone or Nest New York more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Nest New York - **Competitive set**: Candle brands - **Market**: Global - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 8% - **Nest New York Share of Search**: 0.14% ## Is Jo Malone or Nest New York more popular in search? - In September 2026, Jo Malone had more branded searches than Nest New York among candle brands worldwide. Jo Malone had about 673,000 branded searches, while Nest New York had 12,100. Jo Malone made up 8% of all candle brand searches we track, and Nest New York accounted for 0.14%. - Jo Malone was ahead of Nest New York in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nest New York was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was listed before Nest New York in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Jo Malone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Yankee Candle | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bath & Body Works | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Nest New York | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Neom | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | WoodWick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Bath & Body Works, 3. Yankee Candle, 4. Diptyque - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Nest New York, 5. Yankee Candle, 6. Bath & Body Works - Asked ChatGPT "What's the best candle brand for a home fragrance?": 1. Diptyque, 2. Nest New York, 3. Voluspa, 4. Jo Malone - Searched Google, AI Overview "scented candles": 1. Yankee Candle, 2. Bath & Body Works, 3. Jo Malone, 4. Neom - Searched Google, AI Overview "luxury candle brand": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Nest New York Not named in any answer: WoodWick. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for candle brands worldwide in September 2026? - In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Nest New York estimated searches | Nest New York Share of Search | Nest New York rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 7.7% | 4 | 9.9K | 0.11% | 8 | | Nov 2025 | 1M | 6.7% | 4 | 14.8K | 0.1% | 8 | | Dec 2025 | 1.2M | 6.7% | 4 | 14.8K | 0.08% | 8 | | Jan 2026 | 673K | 9.2% | 3 | 9.9K | 0.14% | 8 | | Feb 2026 | 550K | 8.1% | 3 | 9.9K | 0.15% | 8 | | Mar 2026 | 673K | 9.5% | 3 | 9.9K | 0.14% | 8 | | Apr 2026 | 673K | 9.8% | 3 | 9.9K | 0.14% | 8 | | May 2026 | 673K | 9.6% | 3 | 9.9K | 0.14% | 8 | | Jun 2026 | 550K | 6.9% | 3 | 8.1K | 0.1% | 8 | | Jul 2026 | 550K | 8% | 3 | 8.1K | 0.12% | 8 | | Aug 2026 | 673K | 8.1% | 3 | 12.1K | 0.15% | 7 | | Sep 2026 | 673K | 8% | 3 | 12.1K | 0.14% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jomalone”. - **Nest New York**: Measured on the search term “nestnewyork”. - [Jo Malone profile](/demand/global-en/brands/jo-malone) - [Nest New York profile](/demand/global-en/brands/nest-new-york) - [All candle brands worldwide](/demand/global-en/categories/candle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or Nest New York more popular in search? In September 2026, Jo Malone had more branded searches than Nest New York among candle brands worldwide. Jo Malone had about 673,000 branded searches, while Nest New York had 12,100. Jo Malone made up 8% of all candle brand searches we track, and Nest New York accounted for 0.14%. ## Cite this page Brandwave. "Jo Malone vs Nest New York: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/candle-brands/compare/jo-malone-vs-nest-new-york This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/candle-brands/compare/jo-malone-vs-nest-new-york. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.