---
title: "Camping tent brands: Which brands are most popular in search?"
description: "Compare the tent brands campers buy. Share of Search among Kathmandu, Macpac, Big Agnes, Coleman and MSR, the camping tent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/camping-tent-brands"
publisher: "Brandwave"
---

# Camping tent brands: Which brands are most popular in search?

Compare the tent brands campers buy. Share of Search among Kathmandu, Macpac, Big Agnes, Coleman and MSR, the camping tent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping tent brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kathmandu, 76.5%

## Which brand is most popular in search among camping tent brands worldwide?

- In August 2026, Kathmandu was the most searched among camping tent brands worldwide, with an estimated 823K branded searches and 76.5% estimated Share of Search within this set.
- Macpac is in 2nd place, 61.2 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping tent brands worldwide decreased from 78.4% to 76.5%.
- Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among camping tent brands worldwide increased from 3.2% to 3.8%.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping tent brands worldwide increased from 2.1% to 3.8%.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping tent brands worldwide peaked at 78.5% in March 2026 and was lowest at 74% in July 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among camping tent brands worldwide peaked at 18.8% in December 2025 and was lowest at 15.3% in August 2026.
- Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among camping tent brands worldwide peaked at 3.8% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping tent brands worldwide peaked at 3.8% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 11 months ending August 2026, Macpac and MSR held steady: their estimated Share of Search among camping tent brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/global-en/compare/kathmandu-vs-macpac): 76.5% against 15.3% Share of Search.
- [Kathmandu vs Big Agnes: compare search popularity](/demand/global-en/compare/big-agnes-vs-kathmandu): 76.5% against 3.8% Share of Search.
- [Kathmandu vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-kathmandu): 76.5% against 3.8% Share of Search.
- [Macpac vs Big Agnes: compare search popularity](/demand/global-en/compare/big-agnes-vs-macpac): 15.3% against 3.8% Share of Search.
- [Macpac vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-macpac): 15.3% against 3.8% Share of Search.
- [Big Agnes vs Coleman: compare search popularity](/demand/global-en/compare/big-agnes-vs-coleman): 3.8% Share of Search each.

## How did search popularity change for camping tent brands worldwide in August 2026?

- In August 2026, Kathmandu gained estimated Share of Search among camping tent brands worldwide, from 74% to 76.5%.
- In August 2026, Macpac lost estimated Share of Search among camping tent brands worldwide, from 18.1% to 15.3%.
- Coleman’s estimated Share of Search among camping tent brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in August 2026.
- Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
- Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 76.5% | 823K | 0.0% | KATHMANDU LIMITED |
| 2 | Macpac | 15.3% | 165K | -17.9% | MACPAC NEW ZEALAND LIMITED |
| 3 | Big Agnes | 3.8% | 40.5K | 0.0% | Big Agnes |
| 4 | Coleman | 3.8% | 40.5K | 0.0% | Coleman |
| 5 | MSR | 0.61% | 6.6K | 0.0% | MSR |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kathmandu | 673K | 78.4% | 1 |
| Oct 2025 | Macpac | 135K | 15.7% | 2 |
| Oct 2025 | Big Agnes | 27.1K | 3.2% | 3 |
| Oct 2025 | Coleman | 18.1K | 2.1% | 4 |
| Oct 2025 | MSR | 5.4K | 0.63% | 5 |
| Nov 2025 | Kathmandu | 823K | 76.6% | 1 |
| Nov 2025 | Macpac | 201K | 18.7% | 2 |
| Nov 2025 | Big Agnes | 27.1K | 2.5% | 3 |
| Nov 2025 | Coleman | 18.1K | 1.7% | 4 |
| Nov 2025 | MSR | 5.4K | 0.5% | 5 |
| Dec 2025 | Kathmandu | 823K | 76.9% | 1 |
| Dec 2025 | Macpac | 201K | 18.8% | 2 |
| Dec 2025 | Big Agnes | 22.2K | 2.1% | 3 |
| Dec 2025 | Coleman | 18.1K | 1.7% | 4 |
| Dec 2025 | MSR | 5.4K | 0.5% | 5 |
| Jan 2026 | Kathmandu | 673K | 75.7% | 1 |
| Jan 2026 | Macpac | 165K | 18.6% | 2 |
| Jan 2026 | Big Agnes | 27.1K | 3% | 3 |
| Jan 2026 | Coleman | 18.1K | 2% | 4 |
| Jan 2026 | MSR | 5.4K | 0.61% | 5 |
| Feb 2026 | Kathmandu | 550K | 75.2% | 1 |
| Feb 2026 | Macpac | 135K | 18.5% | 2 |
| Feb 2026 | Big Agnes | 27.1K | 3.7% | 3 |
| Feb 2026 | Coleman | 14.8K | 2% | 4 |
| Feb 2026 | MSR | 4.4K | 0.6% | 5 |
| Mar 2026 | Kathmandu | 823K | 78.5% | 1 |
| Mar 2026 | Macpac | 165K | 15.7% | 2 |
| Mar 2026 | Big Agnes | 33.1K | 3.2% | 3 |
| Mar 2026 | Coleman | 22.2K | 2.1% | 4 |
| Mar 2026 | MSR | 5.4K | 0.51% | 5 |
| Apr 2026 | Kathmandu | 823K | 75.5% | 1 |
| Apr 2026 | Macpac | 201K | 18.4% | 2 |
| Apr 2026 | Big Agnes | 33.1K | 3% | 3 |
| Apr 2026 | Coleman | 27.1K | 2.5% | 4 |
| Apr 2026 | MSR | 5.4K | 0.5% | 5 |
| May 2026 | Kathmandu | 823K | 74.5% | 1 |
| May 2026 | Macpac | 201K | 18.2% | 2 |
| May 2026 | Big Agnes | 40.5K | 3.7% | 3 |
| May 2026 | Coleman | 33.1K | 3% | 4 |
| May 2026 | MSR | 6.6K | 0.6% | 5 |
| Jun 2026 | Kathmandu | 1M | 75.5% | 1 |
| Jun 2026 | Macpac | 246K | 18.6% | 2 |
| Jun 2026 | Coleman | 40.5K | 3.1% | 3 |
| Jun 2026 | Big Agnes | 33.1K | 2.5% | 4 |
| Jun 2026 | MSR | 5.4K | 0.41% | 5 |
| Jul 2026 | Kathmandu | 823K | 74% | 1 |
| Jul 2026 | Macpac | 201K | 18.1% | 2 |
| Jul 2026 | Big Agnes | 40.5K | 3.6% | 3 |
| Jul 2026 | Coleman | 40.5K | 3.6% | 4 |
| Jul 2026 | MSR | 6.6K | 0.59% | 5 |
| Aug 2026 | Kathmandu | 823K | 76.5% | 1 |
| Aug 2026 | Macpac | 165K | 15.3% | 2 |
| Aug 2026 | Big Agnes | 40.5K | 3.8% | 3 |
| Aug 2026 | Coleman | 40.5K | 3.8% | 4 |
| Aug 2026 | MSR | 6.6K | 0.61% | 5 |
| Sep 2026 | Big Agnes | — | — | — |
| Sep 2026 | Coleman | — | — | — |
| Sep 2026 | Kathmandu | — | — | — |
| Sep 2026 | Macpac | — | — | — |
| Sep 2026 | MSR | — | — | — |

## What is being compared

- **Big Agnes**: Measured on the search term “big agnes”.
- **Coleman**: Measured on the search term “coleman tent”.
- **Kathmandu**: Measured on the search term “kathmandu”.
- **Macpac**: Measured on the search term “macpac”.
- **MSR**: Measured on the search term “msr stove”.

- [Big Agnes](/demand/global-en/brands/big-agnes)
- [Coleman](/demand/global-en/brands/coleman)
- [Kathmandu](/demand/global-en/brands/kathmandu)
- [Macpac](/demand/global-en/brands/macpac)
- [MSR](/demand/global-en/brands/msr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping tent brands worldwide?

In August 2026, Kathmandu was the most searched among camping tent brands worldwide, with an estimated 823K branded searches and 76.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Camping tent brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/camping-tent-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camping-tent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.