---
title: "Camping stove brands: Which brands are most popular in search?"
description: "Compare the camping stove brands people buy. Share of Search among Soto, Primus, Jetboil, Coleman and MSR, the camping stove brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/camping-stove-brands"
publisher: "Brandwave"
---

# Camping stove brands: Which brands are most popular in search?

Compare the camping stove brands people buy. Share of Search among Soto, Primus, Jetboil, Coleman and MSR, the camping stove brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping stove brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Soto, 51.2%

## Which brand is most popular in search among camping stove brands worldwide?

- In August 2026, Soto was the most searched among camping stove brands worldwide, with an estimated 450K branded searches and 51.2% estimated Share of Search within this set.
- Primus is in 2nd place, 23.2 percentage points behind at 28% Share of Search.
- Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide increased from 49.2% to 51.2%.
- Across the 11 months ending August 2026, Primus’ estimated Share of Search among camping stove brands worldwide decreased from 32.9% to 28%.
- Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping stove brands worldwide increased from 14.7% to 15.4%.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide increased from 2.4% to 4.6%.
- Across the 11 months ending August 2026, Soto’s estimated Share of Search among camping stove brands worldwide peaked at 55.3% in March 2026 and was lowest at 46.2% in July 2026.
- Across the 11 months ending August 2026, Primus’ estimated Share of Search among camping stove brands worldwide peaked at 38.4% in February 2026 and was lowest at 28% in August 2026.
- Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping stove brands worldwide peaked at 17% in July 2026 and was lowest at 11.1% in March 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide peaked at 5.3% in June 2026 and was lowest at 2.3% in February 2026.
- Across the 11 months ending August 2026, MSR held steady: its estimated Share of Search among camping stove brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Soto vs Primus: compare search popularity](/demand/global-en/compare/primus-vs-soto): 51.2% against 28% Share of Search.
- [Soto vs Jetboil: compare search popularity](/demand/global-en/compare/jetboil-vs-soto): 51.2% against 15.4% Share of Search.
- [Soto vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-soto): 51.2% against 4.6% Share of Search.
- [Primus vs Jetboil: compare search popularity](/demand/global-en/compare/jetboil-vs-primus): 28% against 15.4% Share of Search.
- [Primus vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-primus): 28% against 4.6% Share of Search.
- [Jetboil vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-jetboil): 15.4% against 4.6% Share of Search.

## How did search popularity change for camping stove brands worldwide in August 2026?

- In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.
- In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.
- In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.
- Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.
- Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Soto | 51.2% | 450K | +22.3% | Soto |
| 2 | Primus | 28% | 246K | 0.0% | Primus |
| 3 | Jetboil | 15.4% | 135K | 0.0% | Jetboil |
| 4 | Coleman | 4.6% | 40.5K | 0.0% | Coleman |
| 5 | MSR | 0.75% | 6.6K | 0.0% | MSR |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soto | 368K | 49.2% | 1 |
| Oct 2025 | Primus | 246K | 32.9% | 2 |
| Oct 2025 | Jetboil | 110K | 14.7% | 3 |
| Oct 2025 | Coleman | 18.1K | 2.4% | 4 |
| Oct 2025 | MSR | 5.4K | 0.72% | 5 |
| Nov 2025 | Soto | 368K | 49.2% | 1 |
| Nov 2025 | Primus | 246K | 32.9% | 2 |
| Nov 2025 | Jetboil | 110K | 14.7% | 3 |
| Nov 2025 | Coleman | 18.1K | 2.4% | 4 |
| Nov 2025 | MSR | 5.4K | 0.72% | 5 |
| Dec 2025 | Soto | 368K | 52.4% | 1 |
| Dec 2025 | Primus | 201K | 28.6% | 2 |
| Dec 2025 | Jetboil | 110K | 15.7% | 3 |
| Dec 2025 | Coleman | 18.1K | 2.6% | 4 |
| Dec 2025 | MSR | 5.4K | 0.77% | 5 |
| Jan 2026 | Soto | 368K | 49.2% | 1 |
| Jan 2026 | Primus | 246K | 32.9% | 2 |
| Jan 2026 | Jetboil | 110K | 14.7% | 3 |
| Jan 2026 | Coleman | 18.1K | 2.4% | 4 |
| Jan 2026 | MSR | 5.4K | 0.72% | 5 |
| Feb 2026 | Soto | 301K | 47% | 1 |
| Feb 2026 | Primus | 246K | 38.4% | 2 |
| Feb 2026 | Jetboil | 74K | 11.6% | 3 |
| Feb 2026 | Coleman | 14.8K | 2.3% | 4 |
| Feb 2026 | MSR | 4.4K | 0.69% | 5 |
| Mar 2026 | Soto | 450K | 55.3% | 1 |
| Mar 2026 | Primus | 246K | 30.2% | 2 |
| Mar 2026 | Jetboil | 90.5K | 11.1% | 3 |
| Mar 2026 | Coleman | 22.2K | 2.7% | 4 |
| Mar 2026 | MSR | 5.4K | 0.66% | 5 |
| Apr 2026 | Soto | 450K | 53.7% | 1 |
| Apr 2026 | Primus | 246K | 29.3% | 2 |
| Apr 2026 | Jetboil | 110K | 13.1% | 3 |
| Apr 2026 | Coleman | 27.1K | 3.2% | 4 |
| Apr 2026 | MSR | 5.4K | 0.64% | 5 |
| May 2026 | Soto | 450K | 53.2% | 1 |
| May 2026 | Primus | 246K | 29.1% | 2 |
| May 2026 | Jetboil | 110K | 13% | 3 |
| May 2026 | Coleman | 33.1K | 3.9% | 4 |
| May 2026 | MSR | 6.6K | 0.78% | 5 |
| Jun 2026 | Soto | 368K | 47.8% | 1 |
| Jun 2026 | Primus | 246K | 32% | 2 |
| Jun 2026 | Jetboil | 110K | 14.3% | 3 |
| Jun 2026 | Coleman | 40.5K | 5.3% | 4 |
| Jun 2026 | MSR | 5.4K | 0.7% | 5 |
| Jul 2026 | Soto | 368K | 46.2% | 1 |
| Jul 2026 | Primus | 246K | 30.9% | 2 |
| Jul 2026 | Jetboil | 135K | 17% | 3 |
| Jul 2026 | Coleman | 40.5K | 5.1% | 4 |
| Jul 2026 | MSR | 6.6K | 0.83% | 5 |
| Aug 2026 | Soto | 450K | 51.2% | 1 |
| Aug 2026 | Primus | 246K | 28% | 2 |
| Aug 2026 | Jetboil | 135K | 15.4% | 3 |
| Aug 2026 | Coleman | 40.5K | 4.6% | 4 |
| Aug 2026 | MSR | 6.6K | 0.75% | 5 |
| Sep 2026 | Coleman | — | — | — |
| Sep 2026 | Jetboil | — | — | — |
| Sep 2026 | MSR | — | — | — |
| Sep 2026 | Primus | — | — | — |
| Sep 2026 | Soto | — | — | — |

## What is being compared

- **Coleman**: Measured on the search term “coleman tent”.
- **Jetboil**: Measured on the search term “jetboil”.
- **MSR**: Measured on the search term “msr stove”.
- **Primus**: Measured on the search term “primus”.
- **Soto**: Measured on the search term “soto”.

- [Coleman](/demand/global-en/brands/coleman)
- [Jetboil](/demand/global-en/brands/jetboil)
- [MSR](/demand/global-en/brands/msr)
- [Primus](/demand/global-en/brands/primus)
- [Soto](/demand/global-en/brands/soto)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping stove brands worldwide?

In August 2026, Soto was the most searched among camping stove brands worldwide, with an estimated 450K branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Camping stove brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/camping-stove-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camping-stove-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.