--- title: "Coleman vs REI Co-op: Which is searched more?" description: "Is Coleman or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/camping-gear-brands/compare/coleman-vs-rei-coop" publisher: "Brandwave" --- # Coleman vs REI Co-op: Which is searched more? Is Coleman or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and REI Co-op - **Competitive set**: Camping gear brands - **Market**: Global - **Month measured**: Sep 2026 - **Coleman Share of Search**: 52.6% - **REI Co-op Share of Search**: 16.1% ## Is Coleman or REI Co-op more popular in search? - In September 2026, Coleman had more branded searches than REI Co-op among camping gear brands worldwide. Coleman had about 241,000 branded searches, while REI Co-op had 74,000. Coleman made up 52.6% of all camping gear brand searches we track, and REI Co-op accounted for 16.1%. - Coleman was ahead of REI Co-op in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among camping gear brands worldwide moved from 52.4% to 52.6%, and its estimated monthly branded searches moved from 279K to 241K. - Across the 12 months ending September 2026, REI Co-op’s share of searches among camping gear brands worldwide moved from 13.9% to 16.1%, and its estimated monthly branded searches held steady at 74K. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Coleman and REI Co-op showed up in all five answers. REI Co-op was listed before Coleman in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kelty | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Big Agnes | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OZtrail | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy?": 1. Kelty, 2. REI Co-op, 3. Big Agnes, 4. Coleman - Asked ChatGPT "What are the best camping gear brands?": 1. REI Co-op, 2. Big Agnes, 3. Coleman, 4. Kelty - Asked ChatGPT "What's the best camping gear brand for a campsite setup?": 1. REI Co-op, 2. Coleman, 3. Kelty, 4. Big Agnes - Searched Google, AI Overview "camping gear": 1. REI Co-op, 2. Coleman - Searched Google, AI Overview "outdoor gear for camping": 1. Coleman, 2. REI Co-op Not named in any answer: Black Wolf, OZtrail and Companion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camping gear brands worldwide in September 2026? - In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 279K | 52.4% | 1 | 74K | 13.9% | 3 | | Nov 2025 | 279K | 50% | 1 | 110K | 19.7% | 2 | | Dec 2025 | 276K | 51.2% | 1 | 110K | 20.4% | 2 | | Jan 2026 | 291K | 53.4% | 1 | 90.5K | 16.6% | 3 | | Feb 2026 | 228K | 50.4% | 1 | 74K | 16.4% | 3 | | Mar 2026 | 283K | 52.7% | 1 | 90.5K | 16.9% | 3 | | Apr 2026 | 288K | 56.6% | 1 | 74K | 14.5% | 3 | | May 2026 | 301K | 53% | 1 | 90.5K | 15.9% | 3 | | Jun 2026 | 309K | 58.6% | 1 | 74K | 14% | 3 | | Jul 2026 | 309K | 57.1% | 1 | 74K | 13.7% | 3 | | Aug 2026 | 309K | 53.6% | 1 | 90.5K | 15.7% | 3 | | Sep 2026 | 241K | 52.6% | 1 | 74K | 16.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search terms “coleman”, “coleman camping stove” and “coleman tent”, summed into one figure. - **REI Co-op**: Measured on the search term “rei co-op”. - [Coleman profile](/demand/global-en/brands/coleman) - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [All camping gear brands worldwide](/demand/global-en/categories/camping-gear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or REI Co-op more popular in search? In September 2026, Coleman had more branded searches than REI Co-op among camping gear brands worldwide. Coleman had about 241,000 branded searches, while REI Co-op had 74,000. Coleman made up 52.6% of all camping gear brand searches we track, and REI Co-op accounted for 16.1%. ## Cite this page Brandwave. "Coleman vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/camping-gear-brands/compare/coleman-vs-rei-coop This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camping-gear-brands/compare/coleman-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.