---
title: "Camping gear brands: Which are searched most?"
description: "Compare the tent and camping gear brands people buy. Share of Search among Coleman, Black Wolf, OZtrail and Companion, the camping gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/camping-gear-brands"
publisher: "Brandwave"
---

# Camping gear brands: Which are searched most?

Compare the tent and camping gear brands people buy. Share of Search among Coleman, Black Wolf, OZtrail and Companion, the camping gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping gear brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Coleman, 73%

## Which brand is most popular in search among camping gear brands worldwide?

- In September 2026, Coleman was the most searched among camping gear brands worldwide, with an estimated 241K branded searches and 73% estimated Share of Search within this set.
- Black Wolf is in 2nd place, 50.6 percentage points behind at 22.4% Share of Search.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide increased from 69% to 73%.
- Across the 12 months ending September 2026, Black Wolf’s estimated Share of Search among camping gear brands worldwide decreased from 27.2% to 22.4%.
- Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide increased from 3.7% to 4.5%.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide peaked at 78.5% in June 2026 and was lowest at 69% in October 2025.
- Across the 12 months ending September 2026, Black Wolf’s estimated Share of Search among camping gear brands worldwide peaked at 27.5% in February 2026 and was lowest at 18.8% in July 2026.
- Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.5% in July 2026.
- Across the 12 months ending September 2026, Companion held steady: its estimated Share of Search among camping gear brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Coleman vs Black Wolf: compare search popularity](/demand/global-en/compare/black-wolf-vs-coleman): 73% against 22.4% Share of Search.
- [Coleman vs OZtrail: compare search popularity](/demand/global-en/compare/coleman-vs-oztrail): 73% against 4.5% Share of Search.
- [Black Wolf vs OZtrail: compare search popularity](/demand/global-en/compare/black-wolf-vs-oztrail): 22.4% against 4.5% Share of Search.

## How did search popularity change for camping gear brands worldwide in September 2026?

- In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.
- In September 2026, Coleman lost estimated Share of Search among camping gear brands worldwide, from 75% to 73%.
- Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
- Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coleman | 73% | 241K | -21.8% | Coleman |
| 2 | Black Wolf | 22.4% | 74K | -18.2% | Black Wolf |
| 3 | OZtrail | 4.5% | 14.8K | +22.3% | OZtrail |
| 4 | Companion | 0.12% | 410 | -6.8% | Companion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coleman | 279K | 69% | 1 |
| Oct 2025 | Black Wolf | 110K | 27.2% | 2 |
| Oct 2025 | OZtrail | 14.8K | 3.7% | 3 |
| Oct 2025 | Companion | 490 | 0.12% | 4 |
| Nov 2025 | Coleman | 279K | 71.9% | 1 |
| Nov 2025 | Black Wolf | 90.5K | 23.3% | 2 |
| Nov 2025 | OZtrail | 18.1K | 4.7% | 3 |
| Nov 2025 | Companion | 350 | 0.09% | 4 |
| Dec 2025 | Coleman | 276K | 71.7% | 1 |
| Dec 2025 | Black Wolf | 90.5K | 23.5% | 2 |
| Dec 2025 | OZtrail | 18.1K | 4.7% | 3 |
| Dec 2025 | Companion | 330 | 0.09% | 4 |
| Jan 2026 | Coleman | 291K | 72.8% | 1 |
| Jan 2026 | Black Wolf | 90.5K | 22.6% | 2 |
| Jan 2026 | OZtrail | 18.1K | 4.5% | 3 |
| Jan 2026 | Companion | 410 | 0.1% | 4 |
| Feb 2026 | Coleman | 228K | 69.3% | 1 |
| Feb 2026 | Black Wolf | 90.5K | 27.5% | 2 |
| Feb 2026 | OZtrail | 9.9K | 3% | 3 |
| Feb 2026 | Companion | 510 | 0.16% | 4 |
| Mar 2026 | Coleman | 283K | 73.3% | 1 |
| Mar 2026 | Black Wolf | 90.5K | 23.4% | 2 |
| Mar 2026 | OZtrail | 12.1K | 3.1% | 3 |
| Mar 2026 | Companion | 480 | 0.12% | 4 |
| Apr 2026 | Coleman | 288K | 76.9% | 1 |
| Apr 2026 | Black Wolf | 74K | 19.8% | 2 |
| Apr 2026 | OZtrail | 12.1K | 3.2% | 3 |
| Apr 2026 | Companion | 510 | 0.14% | 4 |
| May 2026 | Coleman | 301K | 74.5% | 1 |
| May 2026 | Black Wolf | 90.5K | 22.4% | 2 |
| May 2026 | OZtrail | 12.1K | 3% | 3 |
| May 2026 | Companion | 540 | 0.13% | 4 |
| Jun 2026 | Coleman | 309K | 78.5% | 1 |
| Jun 2026 | Black Wolf | 74K | 18.8% | 2 |
| Jun 2026 | OZtrail | 9.9K | 2.5% | 3 |
| Jun 2026 | Companion | 420 | 0.11% | 4 |
| Jul 2026 | Coleman | 309K | 78.5% | 1 |
| Jul 2026 | Black Wolf | 74K | 18.8% | 2 |
| Jul 2026 | OZtrail | 9.9K | 2.5% | 3 |
| Jul 2026 | Companion | 510 | 0.13% | 4 |
| Aug 2026 | Coleman | 309K | 75% | 1 |
| Aug 2026 | Black Wolf | 90.5K | 22% | 2 |
| Aug 2026 | OZtrail | 12.1K | 2.9% | 3 |
| Aug 2026 | Companion | 440 | 0.11% | 4 |
| Sep 2026 | Coleman | 241K | 73% | 1 |
| Sep 2026 | Black Wolf | 74K | 22.4% | 2 |
| Sep 2026 | OZtrail | 14.8K | 4.5% | 3 |
| Sep 2026 | Companion | 410 | 0.12% | 4 |

## What is being compared

- **Black Wolf**: Measured on the search term “black wolf”.
- **Coleman**: Measured on the search terms “coleman”, “coleman camping stove” and “coleman tent”, summed into one figure.
- **Companion**: Measured on the search terms “companion camping”, “companion camping gear” and “companion gear”, summed into one figure.
- **OZtrail**: Measured on the search term “oztrail”.

- [Black Wolf](/demand/global-en/brands/black-wolf)
- [Coleman](/demand/global-en/brands/coleman)
- [Companion](/demand/global-en/brands/companion)
- [OZtrail](/demand/global-en/brands/oztrail)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping gear brands worldwide?

In September 2026, Coleman was the most searched among camping gear brands worldwide, with an estimated 241K branded searches and 73% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Camping gear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/camping-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camping-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.