---
title: "Coleman vs Macpac: Which is more popular by branded search?"
description: "Which is more popular in search, Coleman or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Camping chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/camping-chair-brands/compare/coleman-vs-macpac"
publisher: "Brandwave"
---

# Coleman vs Macpac: Which is more popular by branded search?

Which is more popular in search, Coleman or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Camping chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coleman and Macpac
- **Competitive set**: Camping chair brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Coleman Share of Search**: 3.9%
- **Macpac Share of Search**: 15.9%

## Which is more popular in search, Coleman or Macpac?

- In August 2026, Macpac had more branded searches than Coleman among camping chair brands worldwide. Macpac was estimated to have 165K branded searches compared to Coleman’s 40.5K, and held a 15.9% Share of Search versus Coleman’s 3.9%.
- Macpac was ahead of Coleman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide moved from 2.2% to 3.9%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among camping chair brands worldwide moved from 16% to 15.9%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for camping chair brands worldwide in August 2026?

- In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%.
- Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026.

## Month by month

| Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Macpac estimated searches | Macpac Share of Search | Macpac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 2.2% | 3 | 135K | 16% | 2 |
| Nov 2025 | 18.1K | 1.7% | 3 | 201K | 19% | 2 |
| Dec 2025 | 18.1K | 1.7% | 3 | 201K | 19% | 2 |
| Jan 2026 | 18.1K | 2.1% | 3 | 165K | 18.9% | 2 |
| Feb 2026 | 14.8K | 2.1% | 3 | 135K | 19% | 2 |
| Mar 2026 | 22.2K | 2.2% | 3 | 165K | 16.1% | 2 |
| Apr 2026 | 27.1K | 2.5% | 3 | 201K | 18.9% | 2 |
| May 2026 | 33.1K | 3.1% | 3 | 201K | 18.8% | 2 |
| Jun 2026 | 40.5K | 3.1% | 3 | 246K | 19% | 2 |
| Jul 2026 | 40.5K | 3.8% | 3 | 201K | 18.7% | 2 |
| Aug 2026 | 40.5K | 3.9% | 3 | 165K | 15.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coleman**: Measured on the search term “coleman tent”.
- **Macpac**: Measured on the search term “macpac”.

- [Coleman profile](/demand/global-en/brands/coleman)
- [Macpac profile](/demand/global-en/brands/macpac)
- [All camping chair brands worldwide](/demand/global-en/categories/camping-chair-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coleman or Macpac?

In August 2026, Macpac had more branded searches than Coleman among camping chair brands worldwide. Macpac was estimated to have 165K branded searches compared to Coleman’s 40.5K, and held a 15.9% Share of Search versus Coleman’s 3.9%.

## Cite this page

Brandwave. "Coleman vs Macpac: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/camping-chair-brands/compare/coleman-vs-macpac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camping-chair-brands/compare/coleman-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.