---
title: "Camping chair brands: Which brands are most popular in search?"
description: "Compare the camping chair brands people buy. Share of Search among Kathmandu, Macpac, Coleman, OZtrail and Wanderer, the camping chair brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/camping-chair-brands"
publisher: "Brandwave"
---

# Camping chair brands: Which brands are most popular in search?

Compare the camping chair brands people buy. Share of Search among Kathmandu, Macpac, Coleman, OZtrail and Wanderer, the camping chair brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camping chair brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kathmandu, 79.1%

## Which brand is most popular in search among camping chair brands worldwide?

- In August 2026, Kathmandu was the most searched among camping chair brands worldwide, with an estimated 823K branded searches and 79.1% estimated Share of Search within this set.
- Macpac is in 2nd place, 63.2 percentage points behind at 15.9% Share of Search.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping chair brands worldwide decreased from 80% to 79.1%.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide increased from 2.2% to 3.9%.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide decreased from 1.8% to 1.2%.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping chair brands worldwide peaked at 80.5% in March 2026 and was lowest at 76.6% in July 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among camping chair brands worldwide peaked at 19% in February 2026 and was lowest at 15.9% in August 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping chair brands worldwide peaked at 3.9% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide peaked at 2.1% in January 2026 and was lowest at 0.76% in June 2026.
- Across the 11 months ending August 2026, Macpac and Wanderer held steady: their estimated Share of Search among camping chair brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/global-en/compare/kathmandu-vs-macpac): 79.1% against 15.9% Share of Search.
- [Kathmandu vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-kathmandu): 79.1% against 3.9% Share of Search.
- [Macpac vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-macpac): 15.9% against 3.9% Share of Search.

## How did search popularity change for camping chair brands worldwide in August 2026?

- In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%.
- In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%.
- Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026.
- Estimated monthly branded searches for Wanderer worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
- Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 79.1% | 823K | 0.0% | KATHMANDU LIMITED |
| 2 | Macpac | 15.9% | 165K | -17.9% | MACPAC NEW ZEALAND LIMITED |
| 3 | Coleman | 3.9% | 40.5K | 0.0% | Coleman |
| 4 | OZtrail | 1.2% | 12.1K | +22.2% | OZtrail |
| 5 | Wanderer | 0.02% | 210 | 0.0% | Wanderer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kathmandu | 673K | 80% | 1 |
| Oct 2025 | Macpac | 135K | 16% | 2 |
| Oct 2025 | Coleman | 18.1K | 2.2% | 3 |
| Oct 2025 | OZtrail | 14.8K | 1.8% | 4 |
| Oct 2025 | Wanderer | 260 | 0.03% | 5 |
| Nov 2025 | Kathmandu | 823K | 77.6% | 1 |
| Nov 2025 | Macpac | 201K | 19% | 2 |
| Nov 2025 | Coleman | 18.1K | 1.7% | 3 |
| Nov 2025 | OZtrail | 18.1K | 1.7% | 4 |
| Nov 2025 | Wanderer | 320 | 0.03% | 5 |
| Dec 2025 | Kathmandu | 823K | 77.6% | 1 |
| Dec 2025 | Macpac | 201K | 19% | 2 |
| Dec 2025 | Coleman | 18.1K | 1.7% | 3 |
| Dec 2025 | OZtrail | 18.1K | 1.7% | 4 |
| Dec 2025 | Wanderer | 320 | 0.03% | 5 |
| Jan 2026 | Kathmandu | 673K | 77% | 1 |
| Jan 2026 | Macpac | 165K | 18.9% | 2 |
| Jan 2026 | Coleman | 18.1K | 2.1% | 3 |
| Jan 2026 | OZtrail | 18.1K | 2.1% | 4 |
| Jan 2026 | Wanderer | 390 | 0.04% | 5 |
| Feb 2026 | Kathmandu | 550K | 77.5% | 1 |
| Feb 2026 | Macpac | 135K | 19% | 2 |
| Feb 2026 | Coleman | 14.8K | 2.1% | 3 |
| Feb 2026 | OZtrail | 9.9K | 1.4% | 4 |
| Feb 2026 | Wanderer | 210 | 0.03% | 5 |
| Mar 2026 | Kathmandu | 823K | 80.5% | 1 |
| Mar 2026 | Macpac | 165K | 16.1% | 2 |
| Mar 2026 | Coleman | 22.2K | 2.2% | 3 |
| Mar 2026 | OZtrail | 12.1K | 1.2% | 4 |
| Mar 2026 | Wanderer | 210 | 0.02% | 5 |
| Apr 2026 | Kathmandu | 823K | 77.4% | 1 |
| Apr 2026 | Macpac | 201K | 18.9% | 2 |
| Apr 2026 | Coleman | 27.1K | 2.5% | 3 |
| Apr 2026 | OZtrail | 12.1K | 1.1% | 4 |
| Apr 2026 | Wanderer | 320 | 0.03% | 5 |
| May 2026 | Kathmandu | 823K | 77% | 1 |
| May 2026 | Macpac | 201K | 18.8% | 2 |
| May 2026 | Coleman | 33.1K | 3.1% | 3 |
| May 2026 | OZtrail | 12.1K | 1.1% | 4 |
| May 2026 | Wanderer | 210 | 0.02% | 5 |
| Jun 2026 | Kathmandu | 1M | 77.1% | 1 |
| Jun 2026 | Macpac | 246K | 19% | 2 |
| Jun 2026 | Coleman | 40.5K | 3.1% | 3 |
| Jun 2026 | OZtrail | 9.9K | 0.76% | 4 |
| Jun 2026 | Wanderer | 210 | 0.02% | 5 |
| Jul 2026 | Kathmandu | 823K | 76.6% | 1 |
| Jul 2026 | Macpac | 201K | 18.7% | 2 |
| Jul 2026 | Coleman | 40.5K | 3.8% | 3 |
| Jul 2026 | OZtrail | 9.9K | 0.92% | 4 |
| Jul 2026 | Wanderer | 210 | 0.02% | 5 |
| Aug 2026 | Kathmandu | 823K | 79.1% | 1 |
| Aug 2026 | Macpac | 165K | 15.9% | 2 |
| Aug 2026 | Coleman | 40.5K | 3.9% | 3 |
| Aug 2026 | OZtrail | 12.1K | 1.2% | 4 |
| Aug 2026 | Wanderer | 210 | 0.02% | 5 |
| Sep 2026 | Coleman | — | — | — |
| Sep 2026 | Kathmandu | — | — | — |
| Sep 2026 | Macpac | — | — | — |
| Sep 2026 | OZtrail | — | — | — |
| Sep 2026 | Wanderer | — | — | — |

## What is being compared

- **Coleman**: Measured on the search term “coleman tent”.
- **Kathmandu**: Measured on the search term “kathmandu”.
- **Macpac**: Measured on the search term “macpac”.
- **OZtrail**: Measured on the search term “oztrail”.
- **Wanderer**: Measured on the search term “wanderer camping”.

- [Coleman](/demand/global-en/brands/coleman)
- [Kathmandu](/demand/global-en/brands/kathmandu)
- [Macpac](/demand/global-en/brands/macpac)
- [OZtrail](/demand/global-en/brands/oztrail)
- [Wanderer](/demand/global-en/brands/wanderer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camping chair brands worldwide?

In August 2026, Kathmandu was the most searched among camping chair brands worldwide, with an estimated 823K branded searches and 79.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Camping chair brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/camping-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camping-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.