---
title: "Campaign management platforms: Which brands are most popular in search?"
description: "Compare the platforms marketing teams run campaigns from. Share of Search among HubSpot, ActiveCampaign, Customer.io, Pardot and Adobe Marketo Engage, the campaign management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/campaign-management-platforms"
publisher: "Brandwave"
---

# Campaign management platforms: Which brands are most popular in search?

Compare the platforms marketing teams run campaigns from. Share of Search among HubSpot, ActiveCampaign, Customer.io, Pardot and Adobe Marketo Engage, the campaign management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Campaign management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: HubSpot, 93.6%

## Which brand is most popular in search among campaign management platforms worldwide?

- In August 2026, HubSpot was the most searched among campaign management platforms worldwide, with an estimated 1.5M branded searches and 93.6% estimated Share of Search within this set.
- ActiveCampaign is in 2nd place, 88.9 percentage points behind at 4.7% Share of Search.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide increased from 92.2% to 93.6%.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide decreased from 6.1% to 4.7%.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide peaked at 94.4% in June 2026 and was lowest at 92% in December 2025.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide peaked at 6.2% in November 2025 and was lowest at 4.1% in July 2026.
- Across the 11 months ending August 2026, Customer.io rose from 4th to 3rd among campaign management platforms worldwide.
- Across the 11 months ending August 2026, Pardot fell from 3rd to 4th among campaign management platforms worldwide.
- Across the 11 months ending August 2026, Adobe Marketo Engage held steady: its estimated Share of Search among campaign management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [HubSpot vs ActiveCampaign: compare search popularity](/demand/global-en/compare/activecampaign-vs-hubspot): 93.6% against 4.7% Share of Search.

## How did search popularity change for campaign management platforms worldwide in August 2026?

- In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.
- In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.
- Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HubSpot | 93.6% | 1.5M | +0.2% | HubSpot |
| 2 | ActiveCampaign | 4.7% | 73.5K | +14.9% | ActiveCampaign |
| 3 | Customer.io | 0.82% | 12.9K | -0.8% | Customer.io |
| 4 | Pardot | 0.77% | 12.1K | 0.0% | Pardot |
| 5 | Adobe Marketo Engage | 0.08% | 1.2K | -17.4% | Adobe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HubSpot | 1.7M | 92.2% | 1 |
| Oct 2025 | ActiveCampaign | 113K | 6.1% | 2 |
| Oct 2025 | Pardot | 18.1K | 0.97% | 3 |
| Oct 2025 | Customer.io | 13.1K | 0.7% | 4 |
| Oct 2025 | Adobe Marketo Engage | 1.4K | 0.08% | 5 |
| Nov 2025 | HubSpot | 1.4M | 92.1% | 1 |
| Nov 2025 | ActiveCampaign | 94K | 6.2% | 2 |
| Nov 2025 | Pardot | 14.8K | 0.97% | 3 |
| Nov 2025 | Customer.io | 10.8K | 0.71% | 4 |
| Nov 2025 | Adobe Marketo Engage | 1.1K | 0.07% | 5 |
| Dec 2025 | HubSpot | 1.2M | 92% | 1 |
| Dec 2025 | ActiveCampaign | 77K | 6.1% | 2 |
| Dec 2025 | Pardot | 12.1K | 0.96% | 3 |
| Dec 2025 | Customer.io | 10.7K | 0.85% | 4 |
| Dec 2025 | Adobe Marketo Engage | 1.1K | 0.09% | 5 |
| Jan 2026 | HubSpot | 1.7M | 93.4% | 1 |
| Jan 2026 | ActiveCampaign | 93.5K | 5.1% | 2 |
| Jan 2026 | Pardot | 14.8K | 0.8% | 3 |
| Jan 2026 | Customer.io | 13.1K | 0.71% | 4 |
| Jan 2026 | Adobe Marketo Engage | 1.1K | 0.06% | 5 |
| Feb 2026 | HubSpot | 1.4M | 92.1% | 1 |
| Feb 2026 | ActiveCampaign | 93.6K | 6% | 2 |
| Feb 2026 | Pardot | 14.8K | 0.95% | 3 |
| Feb 2026 | Customer.io | 13.2K | 0.84% | 4 |
| Feb 2026 | Adobe Marketo Engage | 1.4K | 0.09% | 5 |
| Mar 2026 | HubSpot | 1.8M | 93% | 1 |
| Mar 2026 | ActiveCampaign | 104K | 5.4% | 2 |
| Mar 2026 | Pardot | 14.8K | 0.77% | 3 |
| Mar 2026 | Customer.io | 13.1K | 0.69% | 4 |
| Mar 2026 | Adobe Marketo Engage | 1.7K | 0.09% | 5 |
| Apr 2026 | HubSpot | 1.7M | 94.3% | 1 |
| Apr 2026 | ActiveCampaign | 77.2K | 4.2% | 2 |
| Apr 2026 | Pardot | 14.8K | 0.8% | 3 |
| Apr 2026 | Customer.io | 13.1K | 0.71% | 4 |
| Apr 2026 | Adobe Marketo Engage | 1.1K | 0.06% | 5 |
| May 2026 | HubSpot | 1.5M | 93.1% | 1 |
| May 2026 | ActiveCampaign | 83.5K | 5.3% | 2 |
| May 2026 | Customer.io | 13K | 0.82% | 3 |
| May 2026 | Pardot | 12.1K | 0.76% | 4 |
| May 2026 | Adobe Marketo Engage | 1.2K | 0.08% | 5 |
| Jun 2026 | HubSpot | 1.8M | 94.4% | 1 |
| Jun 2026 | ActiveCampaign | 77.4K | 4.1% | 2 |
| Jun 2026 | Customer.io | 13.1K | 0.7% | 3 |
| Jun 2026 | Pardot | 12.1K | 0.65% | 4 |
| Jun 2026 | Adobe Marketo Engage | 1.7K | 0.09% | 5 |
| Jul 2026 | HubSpot | 1.5M | 94.2% | 1 |
| Jul 2026 | ActiveCampaign | 64K | 4.1% | 2 |
| Jul 2026 | Customer.io | 13K | 0.84% | 3 |
| Jul 2026 | Pardot | 12.1K | 0.78% | 4 |
| Jul 2026 | Adobe Marketo Engage | 1.4K | 0.09% | 5 |
| Aug 2026 | HubSpot | 1.5M | 93.6% | 1 |
| Aug 2026 | ActiveCampaign | 73.5K | 4.7% | 2 |
| Aug 2026 | Customer.io | 12.9K | 0.82% | 3 |
| Aug 2026 | Pardot | 12.1K | 0.77% | 4 |
| Aug 2026 | Adobe Marketo Engage | 1.2K | 0.08% | 5 |
| Sep 2026 | ActiveCampaign | — | — | — |
| Sep 2026 | Adobe Marketo Engage | — | — | — |
| Sep 2026 | Customer.io | — | — | — |
| Sep 2026 | HubSpot | — | — | — |
| Sep 2026 | Pardot | — | — | — |

## What is being compared

- **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign email automation”, “activecampaign email marketing software”, “activecampaign marketing automation”, “activecampaign pricing” and “activecampaign.com”, summed into one figure.
- **Adobe Marketo Engage**: Measured on the search terms “adobe marketo engage”, “adobe marketo engage marketing automation” and “adobe marketo engage pricing”, summed into one figure.
- **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure.
- **HubSpot**: Measured on the search terms “cost of hubspot crm”, “crm hub spot”, “crm hubspot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “free crm hubspot”, “free hubspot crm”, “hub spot free”, “hub spot free crm”, “hubspot”, “hubspot account”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot com”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm”, “hubspot crm and sales”, “hubspot crm app”, “hubspot crm cost”, “hubspot crm costs”, “hubspot crm for real estate”, “hubspot crm for sales”, “hubspot crm for small business”, “hubspot crm for startups”, “hubspot crm free”, “hubspot crm free plan”, “hubspot crm free tier”, “hubspot crm free trial”, “hubspot crm free version”, “hubspot crm marketing”, “hubspot crm platform”, “hubspot crm price”, “hubspot crm pricing”, “hubspot crm real estate”, “hubspot crm software”, “hubspot crm system”, “hubspot crm tool”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot for free”, “hubspot for real estate”, “hubspot for small business”, “hubspot forms”, “hubspot free”, “hubspot free account”, “hubspot free crm”, “hubspot free version”, “hubspot landing pages”, “hubspot lead management”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot pricing”, “hubspot pricing crm”, “hubspot real estate crm”, “hubspot sales”, “hubspot sales crm”, “hubspot sales hub”, “hubspot sales hub pricing”, “hubspot sales hub professional”, “hubspot sales pricing”, “hubspot sales software”, “hubspot service hub”, “hubspot smart crm”, “hubspot starter crm”, “hubspot.com”, “hubspotfree” and “sales crm hubspot”, summed into one figure.
- **Pardot**: Measured on the search term “pardot”.

- [ActiveCampaign](/demand/global-en/brands/activecampaign)
- [Adobe Marketo Engage](/demand/global-en/brands/adobe-marketo-engage)
- [Customer.io](/demand/global-en/brands/customer-io)
- [HubSpot](/demand/global-en/brands/hubspot)
- [Pardot](/demand/global-en/brands/pardot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among campaign management platforms worldwide?

In August 2026, HubSpot was the most searched among campaign management platforms worldwide, with an estimated 1.5M branded searches and 93.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Campaign management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/campaign-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/campaign-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.