--- title: "Peak Design vs Think Tank: Which is searched more?" description: "Is Peak Design or Think Tank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera strap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/camera-strap-brands/compare/peak-design-vs-think-tank-photo" publisher: "Brandwave" --- # Peak Design vs Think Tank: Which is searched more? Is Peak Design or Think Tank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera strap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peak Design and Think Tank - **Competitive set**: Camera strap brands - **Market**: Global - **Month measured**: Sep 2026 - **Peak Design Share of Search**: 51.3% - **Think Tank Share of Search**: 29% ## Is Peak Design or Think Tank more popular in search? - In September 2026, Peak Design had more branded searches than Think Tank among camera strap brands worldwide. Peak Design had about 201,000 branded searches, while Think Tank had 114,000. Peak Design made up 51.3% of all camera strap brand searches we track, and Think Tank accounted for 29%. - Peak Design was ahead of Think Tank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peak Design’s share of searches among camera strap brands worldwide moved from 43.7% to 51.3%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Think Tank’s share of searches among camera strap brands worldwide moved from 30.3% to 29%, and its estimated monthly branded searches moved from 139K to 114K. ## Top camera strap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peak Design was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Think Tank did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peak Design | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BlackRapid | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Op/Tech | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Clever Supply Co. | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Artisan & Artist | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Think Tank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spider | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camera strap brands - Asked ChatGPT "Which camera strap brand should I buy?": 1. Peak Design, 2. Clever Supply Co., 3. BlackRapid, 4. Artisan & Artist - Asked ChatGPT "What are the best camera strap brands?": 1. Peak Design, 2. BlackRapid, 3. Artisan & Artist, 4. Clever Supply Co., 5. Op/Tech - Asked ChatGPT "What's the best camera strap brand for comfortable all day carry?": 1. Peak Design, 2. BlackRapid, 3. Op/Tech - Searched Google, AI Overview "best camera strap": 1. Peak Design, 2. BlackRapid, 3. Op/Tech - Searched Google, AI Overview "camera strap for dslr": 1. Op/Tech, 2. BlackRapid Not named in any answer: Think Tank, Joby and Spider. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camera strap brands worldwide in September 2026? - Estimated monthly branded searches for Think Tank worldwide fell 18.5% over 12 measured months, from 139K to 114K in September 2026. ## Month by month | Month | Peak Design estimated searches | Peak Design Share of Search | Peak Design rank | Think Tank estimated searches | Think Tank Share of Search | Think Tank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 43.7% | 1 | 139K | 30.3% | 2 | | Nov 2025 | 246K | 51.9% | 1 | 139K | 29.4% | 2 | | Dec 2025 | 201K | 50.8% | 1 | 114K | 28.9% | 2 | | Jan 2026 | 201K | 46.6% | 1 | 139K | 32.1% | 2 | | Feb 2026 | 165K | 41.8% | 1 | 139K | 35.1% | 2 | | Mar 2026 | 201K | 46.2% | 1 | 140K | 32.3% | 2 | | Apr 2026 | 165K | 42.9% | 1 | 114K | 29.5% | 2 | | May 2026 | 201K | 46% | 1 | 114K | 26% | 2 | | Jun 2026 | 201K | 48.5% | 1 | 114K | 27.6% | 2 | | Jul 2026 | 165K | 46% | 1 | 94.1K | 26.2% | 2 | | Aug 2026 | 201K | 51.3% | 1 | 114K | 29% | 2 | | Sep 2026 | 201K | 51.3% | 1 | 114K | 29% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Peak Design’s and Think Tank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peak Design**: Measured on the search term “peak design”. - **Think Tank**: Measured on the search terms “think tank” and “think tank photo”, summed into one figure. - [Peak Design profile](/demand/global-en/brands/peak-design) - [Think Tank profile](/demand/global-en/brands/think-tank-photo) - [All camera strap brands worldwide](/demand/global-en/categories/camera-strap-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peak Design or Think Tank more popular in search? In September 2026, Peak Design had more branded searches than Think Tank among camera strap brands worldwide. Peak Design had about 201,000 branded searches, while Think Tank had 114,000. Peak Design made up 51.3% of all camera strap brand searches we track, and Think Tank accounted for 29%. ## Cite this page Brandwave. "Peak Design vs Think Tank: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/camera-strap-brands/compare/peak-design-vs-think-tank-photo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camera-strap-brands/compare/peak-design-vs-think-tank-photo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.