--- title: "DJI vs Insta360: Which is searched more?" description: "Is DJI or Insta360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera gimbal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/camera-gimbal-brands/compare/dji-vs-insta360" publisher: "Brandwave" --- # DJI vs Insta360: Which is searched more? Is DJI or Insta360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera gimbal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DJI and Insta360 - **Competitive set**: Camera gimbal brands - **Market**: Global - **Month measured**: Sep 2026 - **DJI Share of Search**: 85.9% - **Insta360 Share of Search**: 3.2% ## Is DJI or Insta360 more popular in search? - In September 2026, DJI had more branded searches than Insta360 among camera gimbal brands worldwide. DJI had about 180,000 branded searches, while Insta360 had 6,650. DJI made up 85.9% of all camera gimbal brand searches we track, and Insta360 accounted for 3.2%. - DJI was ahead of Insta360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DJI’s share of searches among camera gimbal brands worldwide moved from 80.1% to 85.9%, and its estimated monthly branded searches moved from 157K to 180K. - Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 6.7K. ## Top camera gimbal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DJI appeared in all five answers. Insta360 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DJI was listed before Insta360 in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DJI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zhiyun | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | FeiyuTech | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Insta360 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hohem | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Benro | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about camera gimbal brands - Asked ChatGPT "Which camera gimbal brand should I buy?": 1. DJI, 2. Zhiyun, 3. FeiyuTech - Asked ChatGPT "What are the best camera gimbal brands?": 1. DJI, 2. Zhiyun, 3. FeiyuTech, 4. Hohem, 5. Moza, 6. Insta360, 7. Benro - Asked ChatGPT "What's the best camera gimbal brand for smooth video shots?": 1. DJI, 2. Zhiyun, 3. Insta360, 4. FeiyuTech - Searched Google, AI Overview "gimbal for camera": 1. DJI, 2. Zhiyun - Searched Google, AI Overview "gimbal for mirrorless": 1. DJI, 2. Zhiyun, 3. Hohem Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camera gimbal brands worldwide in September 2026? - In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches. - In September 2026, DJI gained share of searches among camera gimbal brands worldwide, from 85.1% to 85.9%. - In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%. ## Month by month | Month | DJI estimated searches | DJI Share of Search | DJI rank | Insta360 estimated searches | Insta360 Share of Search | Insta360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 157K | 80.1% | 1 | 8.1K | 4.2% | 3 | | Nov 2025 | 188K | 82.8% | 1 | 8.1K | 3.6% | 3 | | Dec 2025 | 163K | 81.1% | 1 | 9.9K | 4.9% | 2 | | Jan 2026 | 185K | 81.9% | 1 | 9.9K | 4.4% | 2 | | Feb 2026 | 161K | 81.8% | 1 | 8.2K | 4.2% | 2 | | Mar 2026 | 161K | 80.8% | 1 | 8.1K | 4.1% | 2 | | Apr 2026 | 161K | 81.9% | 1 | 8.2K | 4.2% | 2 | | May 2026 | 170K | 83.7% | 1 | 8.2K | 4% | 2 | | Jun 2026 | 158K | 83.3% | 1 | 8.2K | 4.3% | 2 | | Jul 2026 | 158K | 84.5% | 1 | 6.7K | 3.6% | 2 | | Aug 2026 | 180K | 85.1% | 1 | 8.2K | 3.9% | 2 | | Sep 2026 | 180K | 85.9% | 1 | 6.7K | 3.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DJI’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DJI**: Measured on the search terms “dji gimbals”, “dji osmo mobile”, “dji ronin” and “dji rs 4”, summed into one figure. - **Insta360**: Measured on the search terms “insta360 camera gimbal” and “insta360 flow”, summed into one figure. - [DJI profile](/demand/global-en/brands/dji) - [Insta360 profile](/demand/global-en/brands/insta360) - [All camera gimbal brands worldwide](/demand/global-en/categories/camera-gimbal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DJI or Insta360 more popular in search? In September 2026, DJI had more branded searches than Insta360 among camera gimbal brands worldwide. DJI had about 180,000 branded searches, while Insta360 had 6,650. DJI made up 85.9% of all camera gimbal brand searches we track, and Insta360 accounted for 3.2%. ## Cite this page Brandwave. "DJI vs Insta360: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/camera-gimbal-brands/compare/dji-vs-insta360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camera-gimbal-brands/compare/dji-vs-insta360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.