--- title: "Camera brands: Which brands are most popular in search?" description: "Compare the camera brands photographers buy. Share of Search among Sony, Fujifilm, Nikon, Canon and Panasonic, the camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/camera-brands" publisher: "Brandwave" --- # Camera brands: Which brands are most popular in search? Compare the camera brands photographers buy. Share of Search among Sony, Fujifilm, Nikon, Canon and Panasonic, the camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Camera brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sony, 61.7% ## Which brand is most popular in search among camera brands worldwide? - In August 2026, Sony was the most searched among camera brands worldwide, with an estimated 2.7M branded searches and 61.7% estimated Share of Search within this set. - Fujifilm is in 2nd place, 43.1 percentage points behind at 18.5% Share of Search. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide increased from 56.1% to 61.7%. - Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands worldwide decreased from 20.6% to 18.5%. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide decreased from 11.3% to 10.1%. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among camera brands worldwide decreased from 4.1% to 1.7%. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands worldwide peaked at 63.1% in July 2026 and was lowest at 56.1% in October 2025. - Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands worldwide peaked at 21.7% in December 2025 and was lowest at 17.9% in February 2026. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide peaked at 12% in February 2026 and was lowest at 8.5% in July 2026. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands worldwide peaked at 8.2% in February 2026 and was lowest at 6.7% in December 2025. - Across the 11 months ending August 2026, Canon held steady: its estimated Share of Search among camera brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sony vs Fujifilm: compare search popularity](/demand/global-en/compare/fujifilm-vs-sony): 61.7% against 18.5% Share of Search. - [Sony vs Nikon: compare search popularity](/demand/global-en/compare/nikon-vs-sony): 61.7% against 10.1% Share of Search. - [Sony vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-sony): 61.7% against 8% Share of Search. - [Fujifilm vs Nikon: compare search popularity](/demand/global-en/compare/fujifilm-vs-nikon): 18.5% against 10.1% Share of Search. - [Fujifilm vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-fujifilm): 18.5% against 8% Share of Search. - [Nikon vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-nikon): 10.1% against 8% Share of Search. ## How did search popularity change for camera brands worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%. - In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%. - Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026. - Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sony | 61.7% | 2.7M | 0.0% | Sony | | 2 | Fujifilm | 18.5% | 823K | 0.0% | Fujifilm | | 3 | Nikon | 10.1% | 450K | +22.3% | Nikon | | 4 | Canon | 8% | 356K | +4.9% | Canon | | 5 | Panasonic | 1.7% | 74K | 0.0% | Panasonic | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sony | 2.2M | 56.1% | 1 | | Oct 2025 | Fujifilm | 823K | 20.6% | 2 | | Oct 2025 | Nikon | 450K | 11.3% | 3 | | Oct 2025 | Canon | 315K | 7.9% | 4 | | Oct 2025 | Panasonic | 165K | 4.1% | 5 | | Nov 2025 | Sony | 2.7M | 61.4% | 1 | | Nov 2025 | Fujifilm | 823K | 18.5% | 2 | | Nov 2025 | Nikon | 450K | 10.1% | 3 | | Nov 2025 | Canon | 311K | 7% | 4 | | Nov 2025 | Panasonic | 135K | 3% | 5 | | Dec 2025 | Sony | 2.7M | 59.4% | 1 | | Dec 2025 | Fujifilm | 1M | 21.7% | 2 | | Dec 2025 | Nikon | 450K | 9.8% | 3 | | Dec 2025 | Canon | 311K | 6.7% | 4 | | Dec 2025 | Panasonic | 110K | 2.4% | 5 | | Jan 2026 | Sony | 2.7M | 58.6% | 1 | | Jan 2026 | Fujifilm | 1M | 21.4% | 2 | | Jan 2026 | Nikon | 450K | 9.6% | 3 | | Jan 2026 | Canon | 376K | 8% | 4 | | Jan 2026 | Panasonic | 110K | 2.4% | 5 | | Feb 2026 | Sony | 2.2M | 59.6% | 1 | | Feb 2026 | Fujifilm | 673K | 17.9% | 2 | | Feb 2026 | Nikon | 450K | 12% | 3 | | Feb 2026 | Canon | 308K | 8.2% | 4 | | Feb 2026 | Panasonic | 90.5K | 2.4% | 5 | | Mar 2026 | Sony | 2.2M | 57.3% | 1 | | Mar 2026 | Fujifilm | 823K | 21% | 2 | | Mar 2026 | Nikon | 450K | 11.5% | 3 | | Mar 2026 | Canon | 308K | 7.9% | 4 | | Mar 2026 | Panasonic | 90.5K | 2.3% | 5 | | Apr 2026 | Sony | 2.2M | 57.7% | 1 | | Apr 2026 | Fujifilm | 823K | 21.2% | 2 | | Apr 2026 | Nikon | 450K | 11.6% | 3 | | Apr 2026 | Canon | 294K | 7.6% | 4 | | Apr 2026 | Panasonic | 74K | 1.9% | 5 | | May 2026 | Sony | 2.2M | 57.8% | 1 | | May 2026 | Fujifilm | 823K | 21.2% | 2 | | May 2026 | Nikon | 450K | 11.6% | 3 | | May 2026 | Canon | 291K | 7.5% | 4 | | May 2026 | Panasonic | 74K | 1.9% | 5 | | Jun 2026 | Sony | 2.2M | 61.4% | 1 | | Jun 2026 | Fujifilm | 673K | 18.4% | 2 | | Jun 2026 | Nikon | 368K | 10.1% | 3 | | Jun 2026 | Canon | 294K | 8.1% | 4 | | Jun 2026 | Panasonic | 74K | 2% | 5 | | Jul 2026 | Sony | 2.7M | 63.1% | 1 | | Jul 2026 | Fujifilm | 823K | 18.9% | 2 | | Jul 2026 | Nikon | 368K | 8.5% | 3 | | Jul 2026 | Canon | 339K | 7.8% | 4 | | Jul 2026 | Panasonic | 74K | 1.7% | 5 | | Aug 2026 | Sony | 2.7M | 61.7% | 1 | | Aug 2026 | Fujifilm | 823K | 18.5% | 2 | | Aug 2026 | Nikon | 450K | 10.1% | 3 | | Aug 2026 | Canon | 356K | 8% | 4 | | Aug 2026 | Panasonic | 74K | 1.7% | 5 | | Sep 2026 | Canon | — | — | — | | Sep 2026 | Fujifilm | — | — | — | | Sep 2026 | Nikon | — | — | — | | Sep 2026 | Panasonic | — | — | — | | Sep 2026 | Sony | — | — | — | ## What is being compared - **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure. - **Fujifilm**: Measured on the search term “fujifilm”. - **Nikon**: Measured on the search term “nikon”. - **Panasonic**: Measured on the search term “panasonic tv”. - **Sony**: Measured on the search term “sony”. - [Canon](/demand/global-en/brands/canon) - [Fujifilm](/demand/global-en/brands/fujifilm) - [Nikon](/demand/global-en/brands/nikon) - [Panasonic](/demand/global-en/brands/panasonic) - [Sony](/demand/global-en/brands/sony) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among camera brands worldwide? In August 2026, Sony was the most searched among camera brands worldwide, with an estimated 2.7M branded searches and 61.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Camera brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/camera-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.