---
title: "MyFitnessPal vs Noom: Which is more popular by branded search?"
description: "Which is more popular in search, MyFitnessPal or Noom? Compare estimated monthly branded-search demand and Share of Search inside the Calorie tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/calorie-tracking-apps/compare/myfitnesspal-vs-noom"
publisher: "Brandwave"
---

# MyFitnessPal vs Noom: Which is more popular by branded search?

Which is more popular in search, MyFitnessPal or Noom? Compare estimated monthly branded-search demand and Share of Search inside the Calorie tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MyFitnessPal and Noom
- **Competitive set**: Calorie tracking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **MyFitnessPal Share of Search**: 56.4%
- **Noom Share of Search**: 20.7%

## Which is more popular in search, MyFitnessPal or Noom?

- In August 2026, MyFitnessPal had more branded searches than Noom among calorie tracking apps worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Noom’s 135K, and held a 56.4% Share of Search versus Noom’s 20.7%.
- MyFitnessPal was ahead of Noom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide moved from 61.2% to 56.4%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Noom’s estimated Share of Search among calorie tracking apps worldwide moved from 18.4% to 20.7%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for calorie tracking apps worldwide in August 2026?

- Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
- Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | MyFitnessPal estimated searches | MyFitnessPal Share of Search | MyFitnessPal rank | Noom estimated searches | Noom Share of Search | Noom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 61.2% | 1 | 165K | 18.4% | 3 |
| Nov 2025 | 450K | 61.2% | 1 | 135K | 18.4% | 3 |
| Dec 2025 | 368K | 58.6% | 1 | 135K | 21.5% | 2 |
| Jan 2026 | 673K | 61.1% | 1 | 201K | 18.2% | 3 |
| Feb 2026 | 450K | 56.4% | 1 | 165K | 20.7% | 3 |
| Mar 2026 | 550K | 61% | 1 | 165K | 18.3% | 3 |
| Apr 2026 | 550K | 61.2% | 1 | 165K | 18.4% | 3 |
| May 2026 | 450K | 56.4% | 1 | 165K | 20.7% | 3 |
| Jun 2026 | 368K | 56.1% | 1 | 135K | 20.6% | 3 |
| Jul 2026 | 368K | 56.1% | 1 | 135K | 20.6% | 3 |
| Aug 2026 | 368K | 56.4% | 1 | 135K | 20.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MyFitnessPal’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MyFitnessPal**: Measured on the search term “myfitnesspal”.
- **Noom**: Measured on the search term “noom”.

- [MyFitnessPal profile](/demand/global-en/brands/myfitnesspal)
- [Noom profile](/demand/global-en/brands/noom)
- [All calorie tracking apps worldwide](/demand/global-en/categories/calorie-tracking-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MyFitnessPal or Noom?

In August 2026, MyFitnessPal had more branded searches than Noom among calorie tracking apps worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Noom’s 135K, and held a 56.4% Share of Search versus Noom’s 20.7%.

## Cite this page

Brandwave. "MyFitnessPal vs Noom: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/calorie-tracking-apps/compare/myfitnesspal-vs-noom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/calorie-tracking-apps/compare/myfitnesspal-vs-noom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.