---
title: "Lose It! vs MyFitnessPal: Which is more popular by branded search?"
description: "Which is more popular in search, Lose It! or MyFitnessPal? Compare estimated monthly branded-search demand and Share of Search inside the Calorie tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/calorie-tracking-apps/compare/lose-it-vs-myfitnesspal"
publisher: "Brandwave"
---

# Lose It! vs MyFitnessPal: Which is more popular by branded search?

Which is more popular in search, Lose It! or MyFitnessPal? Compare estimated monthly branded-search demand and Share of Search inside the Calorie tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lose It! and MyFitnessPal
- **Competitive set**: Calorie tracking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Lose It! Share of Search**: 2.3%
- **MyFitnessPal Share of Search**: 56.4%

## Which is more popular in search, Lose It! or MyFitnessPal?

- In August 2026, MyFitnessPal had more branded searches than Lose It! among calorie tracking apps worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Lose It!’s 14.8K, and held a 56.4% Share of Search versus Lose It!’s 2.3%.
- MyFitnessPal was ahead of Lose It! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie tracking apps worldwide moved from 2% to 2.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide moved from 61.2% to 56.4%, and its estimated monthly branded searches moved from 550K to 368K.

## How did search popularity change for calorie tracking apps worldwide in August 2026?

- Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
- Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Lose It! estimated searches | Lose It! Share of Search | Lose It! rank | MyFitnessPal estimated searches | MyFitnessPal Share of Search | MyFitnessPal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 2% | 4 | 550K | 61.2% | 1 |
| Nov 2025 | 14.8K | 2% | 4 | 450K | 61.2% | 1 |
| Dec 2025 | 14.8K | 2.4% | 4 | 368K | 58.6% | 1 |
| Jan 2026 | 27.1K | 2.5% | 4 | 673K | 61.1% | 1 |
| Feb 2026 | 18.1K | 2.3% | 4 | 450K | 56.4% | 1 |
| Mar 2026 | 22.2K | 2.5% | 4 | 550K | 61% | 1 |
| Apr 2026 | 18.1K | 2% | 4 | 550K | 61.2% | 1 |
| May 2026 | 18.1K | 2.3% | 4 | 450K | 56.4% | 1 |
| Jun 2026 | 18.1K | 2.8% | 4 | 368K | 56.1% | 1 |
| Jul 2026 | 18.1K | 2.8% | 4 | 368K | 56.1% | 1 |
| Aug 2026 | 14.8K | 2.3% | 4 | 368K | 56.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lose It!’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lose It!**: Measured on the search term “lose it app”.
- **MyFitnessPal**: Measured on the search term “myfitnesspal”.

- [Lose It! profile](/demand/global-en/brands/lose-it)
- [MyFitnessPal profile](/demand/global-en/brands/myfitnesspal)
- [All calorie tracking apps worldwide](/demand/global-en/categories/calorie-tracking-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lose It! or MyFitnessPal?

In August 2026, MyFitnessPal had more branded searches than Lose It! among calorie tracking apps worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Lose It!’s 14.8K, and held a 56.4% Share of Search versus Lose It!’s 2.3%.

## Cite this page

Brandwave. "Lose It! vs MyFitnessPal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/calorie-tracking-apps/compare/lose-it-vs-myfitnesspal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/calorie-tracking-apps/compare/lose-it-vs-myfitnesspal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.