--- title: "Calorie counter brands: Which are searched most?" description: "Compare the calorie counter brands people buy. Share of Search among Weight Watchers, Noom and Lose It!, the calorie counter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/calorie-counter-brands" publisher: "Brandwave" --- # Calorie counter brands: Which are searched most? Compare the calorie counter brands people buy. Share of Search among Weight Watchers, Noom and Lose It!, the calorie counter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Calorie counter brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Weight Watchers, 88.9% ## Which brand is most popular in search among calorie counter brands worldwide? - In September 2026, Weight Watchers was the most searched among calorie counter brands worldwide, with an estimated 1.5M branded searches and 88.9% estimated Share of Search within this set. - Noom is in 2nd place, 80.9 percentage points behind at 8% Share of Search. - Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide increased from 65.9% to 88.9%. - Across the 12 months ending September 2026, Noom’s estimated Share of Search among calorie counter brands worldwide decreased from 24.2% to 8%. - Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among calorie counter brands worldwide decreased from 9.9% to 3.1%. - Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide peaked at 88.9% in September 2026 and was lowest at 64.9% in November 2025. - Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among calorie counter brands worldwide peaked at 11.3% in November 2025 and was lowest at 3.1% in September 2026. ## Compare search popularity between leading brands - [Weight Watchers vs Noom: compare search popularity](/demand/global-en/compare/noom-vs-weight-watchers): 88.9% against 8% Share of Search. - [Weight Watchers vs Lose It!: compare search popularity](/demand/global-en/compare/lose-it-vs-weight-watchers): 88.9% against 3.1% Share of Search. - [Noom vs Lose It!: compare search popularity](/demand/global-en/compare/lose-it-vs-noom): 8% against 3.1% Share of Search. ## How did search popularity change for calorie counter brands worldwide in September 2026? - In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78% to 88.9%. - In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.6% to 8%. - In September 2026, Lose It! lost estimated Share of Search among calorie counter brands worldwide, from 6.4% to 3.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Weight Watchers | 88.9% | 1.5M | +122.9% | Weight Watchers | | 2 | Noom | 8% | 135K | 0.0% | Noom | | 3 | Lose It! | 3.1% | 52.6K | -4.9% | Lose It! | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Weight Watchers | 450K | 65.9% | 1 | | Oct 2025 | Noom | 165K | 24.2% | 2 | | Oct 2025 | Lose It! | 67.6K | 9.9% | 3 | | Nov 2025 | Weight Watchers | 368K | 64.9% | 1 | | Nov 2025 | Noom | 135K | 23.8% | 2 | | Nov 2025 | Lose It! | 64.3K | 11.3% | 3 | | Dec 2025 | Weight Watchers | 450K | 69.3% | 1 | | Dec 2025 | Noom | 135K | 20.8% | 2 | | Dec 2025 | Lose It! | 64.3K | 9.9% | 3 | | Jan 2026 | Weight Watchers | 1M | 76.8% | 1 | | Jan 2026 | Noom | 201K | 15.4% | 2 | | Jan 2026 | Lose It! | 101K | 7.8% | 3 | | Feb 2026 | Weight Watchers | 550K | 70.3% | 1 | | Feb 2026 | Noom | 165K | 21.1% | 2 | | Feb 2026 | Lose It! | 67.6K | 8.6% | 3 | | Mar 2026 | Weight Watchers | 673K | 74% | 1 | | Mar 2026 | Noom | 165K | 18.1% | 2 | | Mar 2026 | Lose It! | 71.7K | 7.9% | 3 | | Apr 2026 | Weight Watchers | 823K | 78% | 1 | | Apr 2026 | Noom | 165K | 15.6% | 2 | | Apr 2026 | Lose It! | 67.6K | 6.4% | 3 | | May 2026 | Weight Watchers | 1.2M | 84.5% | 1 | | May 2026 | Noom | 165K | 11.4% | 2 | | May 2026 | Lose It! | 58.6K | 4.1% | 3 | | Jun 2026 | Weight Watchers | 673K | 77.7% | 1 | | Jun 2026 | Noom | 135K | 15.6% | 2 | | Jun 2026 | Lose It! | 58.6K | 6.8% | 3 | | Jul 2026 | Weight Watchers | 673K | 77.7% | 1 | | Jul 2026 | Noom | 135K | 15.6% | 2 | | Jul 2026 | Lose It! | 58.6K | 6.8% | 3 | | Aug 2026 | Weight Watchers | 673K | 78% | 1 | | Aug 2026 | Noom | 135K | 15.6% | 2 | | Aug 2026 | Lose It! | 55.3K | 6.4% | 3 | | Sep 2026 | Weight Watchers | 1.5M | 88.9% | 1 | | Sep 2026 | Noom | 135K | 8% | 2 | | Sep 2026 | Lose It! | 52.6K | 3.1% | 3 | ## What is being compared - **Lose It!**: Measured on the search terms “lose it” and “lose it app”, summed into one figure. - **Noom**: Measured on the search term “noom”. - **Weight Watchers**: Measured on the search term “weight watchers”. - [Lose It!](/demand/global-en/brands/lose-it) - [Noom](/demand/global-en/brands/noom) - [Weight Watchers](/demand/global-en/brands/weight-watchers) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among calorie counter brands worldwide? In September 2026, Weight Watchers was the most searched among calorie counter brands worldwide, with an estimated 1.5M branded searches and 88.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Calorie counter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/calorie-counter-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/calorie-counter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.