--- title: "Call tracking platforms: Which brands are most popular in search?" description: "Compare call attribution software that helps businesses measure which marketing sources drive phone leads. Share of Search among CallRail, WhatConverts, CallTrackingMetrics, Nimbata and Invoca, the call tracking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/call-tracking-platforms" publisher: "Brandwave" --- # Call tracking platforms: Which brands are most popular in search? Compare call attribution software that helps businesses measure which marketing sources drive phone leads. Share of Search among CallRail, WhatConverts, CallTrackingMetrics, Nimbata and Invoca, the call tracking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Call tracking platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: CallRail, 79.2% ## Which brand is most popular in search among call tracking platforms worldwide? - In August 2026, CallRail was the most searched among call tracking platforms worldwide, with an estimated 34.4K branded searches and 79.2% estimated Share of Search within this set. - WhatConverts is in 2nd place, 66.7 percentage points behind at 12.5% Share of Search. - Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide increased from 77.7% to 79.2%. - Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide decreased from 6.8% to 5.6%. - Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide peaked at 79.6% in May 2026 and was lowest at 74% in November 2025. - Across the 11 months ending August 2026, WhatConverts’ estimated Share of Search among call tracking platforms worldwide peaked at 14.8% in November 2025 and was lowest at 12.3% in July 2026. - Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide peaked at 8.2% in December 2025 and was lowest at 4.5% in May 2026. - Across the 11 months ending August 2026, WhatConverts, Nimbata and Invoca held steady: their estimated Share of Search among call tracking platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CallRail vs WhatConverts: compare search popularity](/demand/global-en/compare/callrail-vs-whatconverts): 79.2% against 12.5% Share of Search. - [CallRail vs CallTrackingMetrics: compare search popularity](/demand/global-en/compare/callrail-vs-calltrackingmetrics): 79.2% against 5.6% Share of Search. - [CallRail vs Nimbata: compare search popularity](/demand/global-en/compare/callrail-vs-nimbata): 79.2% against 2.4% Share of Search. - [WhatConverts vs CallTrackingMetrics: compare search popularity](/demand/global-en/compare/calltrackingmetrics-vs-whatconverts): 12.5% against 5.6% Share of Search. - [WhatConverts vs Nimbata: compare search popularity](/demand/global-en/compare/nimbata-vs-whatconverts): 12.5% against 2.4% Share of Search. - [CallTrackingMetrics vs Nimbata: compare search popularity](/demand/global-en/compare/calltrackingmetrics-vs-nimbata): 5.6% against 2.4% Share of Search. ## How did search popularity change for call tracking platforms worldwide in August 2026? - In August 2026, Nimbata lost estimated Share of Search among call tracking platforms worldwide, from 3% to 2.4%. - Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 11 measured months, from 2.9K to 2.4K in August 2026. - Estimated monthly branded searches for Invoca worldwide fell 15.8% over 11 measured months, from 190 to 160 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CallRail | 79.2% | 34.4K | -1.7% | CallRail | | 2 | WhatConverts | 12.5% | 5.4K | -0.6% | WhatConverts | | 3 | CallTrackingMetrics | 5.6% | 2.4K | -0.4% | CallTrackingMetrics | | 4 | Nimbata | 2.4% | 1K | -22.6% | Nimbata | | 5 | Invoca | 0.37% | 160 | -11.1% | Invoca | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CallRail | 33.3K | 77.7% | 1 | | Oct 2025 | WhatConverts | 5.4K | 12.7% | 2 | | Oct 2025 | CallTrackingMetrics | 2.9K | 6.8% | 3 | | Oct 2025 | Nimbata | 1K | 2.4% | 4 | | Oct 2025 | Invoca | 190 | 0.44% | 5 | | Nov 2025 | CallRail | 27.2K | 74% | 1 | | Nov 2025 | WhatConverts | 5.4K | 14.8% | 2 | | Nov 2025 | CallTrackingMetrics | 2.9K | 8% | 3 | | Nov 2025 | Nimbata | 1K | 2.8% | 4 | | Nov 2025 | Invoca | 160 | 0.44% | 5 | | Dec 2025 | CallRail | 27.3K | 76.4% | 1 | | Dec 2025 | WhatConverts | 4.5K | 12.5% | 2 | | Dec 2025 | CallTrackingMetrics | 2.9K | 8.2% | 3 | | Dec 2025 | Nimbata | 910 | 2.5% | 4 | | Dec 2025 | Invoca | 150 | 0.42% | 5 | | Jan 2026 | CallRail | 33.4K | 78% | 1 | | Jan 2026 | WhatConverts | 5.5K | 12.7% | 2 | | Jan 2026 | CallTrackingMetrics | 2.9K | 6.8% | 3 | | Jan 2026 | Nimbata | 900 | 2.1% | 4 | | Jan 2026 | Invoca | 180 | 0.42% | 5 | | Feb 2026 | CallRail | 33.7K | 78.7% | 1 | | Feb 2026 | WhatConverts | 5.4K | 12.7% | 2 | | Feb 2026 | CallTrackingMetrics | 2.5K | 5.8% | 3 | | Feb 2026 | Nimbata | 1K | 2.4% | 4 | | Feb 2026 | Invoca | 180 | 0.42% | 5 | | Mar 2026 | CallRail | 34K | 78.4% | 1 | | Mar 2026 | WhatConverts | 5.4K | 12.5% | 2 | | Mar 2026 | CallTrackingMetrics | 2.4K | 5.6% | 3 | | Mar 2026 | Nimbata | 1.3K | 3% | 4 | | Mar 2026 | Invoca | 180 | 0.42% | 5 | | Apr 2026 | CallRail | 33.7K | 78.1% | 1 | | Apr 2026 | WhatConverts | 5.4K | 12.6% | 2 | | Apr 2026 | CallTrackingMetrics | 2.5K | 5.7% | 3 | | Apr 2026 | Nimbata | 1.3K | 3.1% | 4 | | Apr 2026 | Invoca | 190 | 0.44% | 5 | | May 2026 | CallRail | 34.7K | 79.6% | 1 | | May 2026 | WhatConverts | 5.4K | 12.5% | 2 | | May 2026 | CallTrackingMetrics | 1.9K | 4.5% | 3 | | May 2026 | Nimbata | 1.3K | 3% | 4 | | May 2026 | Invoca | 210 | 0.48% | 5 | | Jun 2026 | CallRail | 35K | 78.9% | 1 | | Jun 2026 | WhatConverts | 5.5K | 12.3% | 2 | | Jun 2026 | CallTrackingMetrics | 2.4K | 5.5% | 3 | | Jun 2026 | Nimbata | 1.3K | 3% | 4 | | Jun 2026 | Invoca | 160 | 0.36% | 5 | | Jul 2026 | CallRail | 35K | 78.9% | 1 | | Jul 2026 | WhatConverts | 5.5K | 12.3% | 2 | | Jul 2026 | CallTrackingMetrics | 2.4K | 5.5% | 3 | | Jul 2026 | Nimbata | 1.3K | 3% | 4 | | Jul 2026 | Invoca | 180 | 0.41% | 5 | | Aug 2026 | CallRail | 34.4K | 79.2% | 1 | | Aug 2026 | WhatConverts | 5.4K | 12.5% | 2 | | Aug 2026 | CallTrackingMetrics | 2.4K | 5.6% | 3 | | Aug 2026 | Nimbata | 1K | 2.4% | 4 | | Aug 2026 | Invoca | 160 | 0.37% | 5 | | Sep 2026 | CallRail | — | — | — | | Sep 2026 | CallTrackingMetrics | — | — | — | | Sep 2026 | Invoca | — | — | — | | Sep 2026 | Nimbata | — | — | — | | Sep 2026 | WhatConverts | — | — | — | ## What is being compared - **CallRail**: Measured on the search terms “callrail” and “callrail call tracking”, summed into one figure. - **CallTrackingMetrics**: Measured on the search terms “calltrackingmetrics” and “calltrackingmetrics call tracking”, summed into one figure. - **Invoca**: Measured on the search terms “invoca ai” and “invoca call tracking”, summed into one figure. - **Nimbata**: Measured on the search terms “nimbata” and “nimbata call tracking”, summed into one figure. - **WhatConverts**: Measured on the search terms “whatconverts” and “whatconverts call tracking”, summed into one figure. - [CallRail](/demand/global-en/brands/callrail) - [CallTrackingMetrics](/demand/global-en/brands/calltrackingmetrics) - [Invoca](/demand/global-en/brands/invoca) - [Nimbata](/demand/global-en/brands/nimbata) - [WhatConverts](/demand/global-en/brands/whatconverts) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among call tracking platforms worldwide? In August 2026, CallRail was the most searched among call tracking platforms worldwide, with an estimated 34.4K branded searches and 79.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Call tracking platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/call-tracking-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/call-tracking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.