---
title: "Call centre software: Which brands are most popular in search?"
description: "Compare the platforms contact centres run on. Share of Search among Genesys, Five9, 8x8, Talkdesk and NICE CXone, the call centre software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/call-centre-software"
publisher: "Brandwave"
---

# Call centre software: Which brands are most popular in search?

Compare the platforms contact centres run on. Share of Search among Genesys, Five9, 8x8, Talkdesk and NICE CXone, the call centre software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Call centre software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Genesys, 47.9%

## Which brand is most popular in search among call centre software worldwide?

- In August 2026, Genesys was the most searched among call centre software worldwide, with an estimated 114K branded searches and 47.9% estimated Share of Search within this set.
- Five9 is in 2nd place, 22 percentage points behind at 25.9% Share of Search.
- Across the 11 months ending August 2026, 8x8’s estimated Share of Search among call centre software worldwide decreased from 13.8% to 11.4%.
- Across the 11 months ending August 2026, NICE CXone’s estimated Share of Search among call centre software worldwide increased from 5% to 7%.
- Across the 11 months ending August 2026, Genesys’ estimated Share of Search among call centre software worldwide peaked at 49.8% in July 2026 and was lowest at 44.8% in March 2026.
- Across the 11 months ending August 2026, Five9’s estimated Share of Search among call centre software worldwide peaked at 26.9% in July 2026 and was lowest at 24.1% in March 2026.
- Across the 11 months ending August 2026, 8x8’s estimated Share of Search among call centre software worldwide peaked at 15.8% in March 2026 and was lowest at 7.9% in July 2026.
- Across the 11 months ending August 2026, Talkdesk’s estimated Share of Search among call centre software worldwide peaked at 9.2% in November 2025 and was lowest at 7.6% in May 2026.
- Across the 11 months ending August 2026, NICE CXone’s estimated Share of Search among call centre software worldwide peaked at 7.7% in June 2026 and was lowest at 5% in October 2025.
- Across the 11 months ending August 2026, Genesys, Five9 and Talkdesk held steady: their estimated Share of Search among call centre software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Genesys vs Five9: compare search popularity](/demand/global-en/compare/five9-vs-genesys): 47.9% against 25.9% Share of Search.
- [Genesys vs 8x8: compare search popularity](/demand/global-en/compare/8x8-vs-genesys): 47.9% against 11.4% Share of Search.
- [Genesys vs Talkdesk: compare search popularity](/demand/global-en/compare/genesys-vs-talkdesk): 47.9% against 7.8% Share of Search.
- [Genesys vs NICE CXone: compare search popularity](/demand/global-en/compare/genesys-vs-nice-cxone): 47.9% against 7% Share of Search.
- [Five9 vs 8x8: compare search popularity](/demand/global-en/compare/8x8-vs-five9): 25.9% against 11.4% Share of Search.
- [Five9 vs Talkdesk: compare search popularity](/demand/global-en/compare/five9-vs-talkdesk): 25.9% against 7.8% Share of Search.
- [Five9 vs NICE CXone: compare search popularity](/demand/global-en/compare/five9-vs-nice-cxone): 25.9% against 7% Share of Search.
- [8x8 vs Talkdesk: compare search popularity](/demand/global-en/compare/8x8-vs-talkdesk): 11.4% against 7.8% Share of Search.
- [8x8 vs NICE CXone: compare search popularity](/demand/global-en/compare/8x8-vs-nice-cxone): 11.4% against 7% Share of Search.
- [Talkdesk vs NICE CXone: compare search popularity](/demand/global-en/compare/nice-cxone-vs-talkdesk): 7.8% against 7% Share of Search.

## How did search popularity change for call centre software worldwide in August 2026?

- In August 2026, 8x8 overtook Talkdesk to rank 3rd among call centre software worldwide, at 11.4%.
- In August 2026, Genesys lost estimated Share of Search among call centre software worldwide, from 49.8% to 47.9%.
- In August 2026, Five9 lost estimated Share of Search among call centre software worldwide, from 26.9% to 25.9%.
- Estimated monthly branded searches for NICE CXone worldwide rose 12.2% over 11 measured months, from 14.8K to 16.6K in August 2026.
- Estimated monthly branded searches for Talkdesk worldwide fell 18.7% over 11 measured months, from 22.7K to 18.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Genesys | 47.9% | 114K | -0.0% | Genesys |
| 2 | Five9 | 25.9% | 61.5K | 0.0% | Five9 |
| 3 | 8x8 | 11.4% | 27.1K | +49.7% | 8x8 |
| 4 | Talkdesk | 7.8% | 18.5K | -0.1% | Talkdesk |
| 5 | NICE CXone | 7% | 16.6K | +0.2% | NICE |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Genesys | 140K | 47.7% | 1 |
| Oct 2025 | Five9 | 75.6K | 25.7% | 2 |
| Oct 2025 | 8x8 | 40.5K | 13.8% | 3 |
| Oct 2025 | Talkdesk | 22.7K | 7.7% | 4 |
| Oct 2025 | NICE CXone | 14.8K | 5% | 5 |
| Nov 2025 | Genesys | 114K | 46.6% | 1 |
| Nov 2025 | Five9 | 61.8K | 25.2% | 2 |
| Nov 2025 | 8x8 | 33.1K | 13.5% | 3 |
| Nov 2025 | Talkdesk | 22.6K | 9.2% | 4 |
| Nov 2025 | NICE CXone | 13.3K | 5.4% | 5 |
| Dec 2025 | Genesys | 113K | 47.5% | 1 |
| Dec 2025 | Five9 | 61.7K | 25.8% | 2 |
| Dec 2025 | 8x8 | 33.1K | 13.9% | 3 |
| Dec 2025 | Talkdesk | 18.5K | 7.8% | 4 |
| Dec 2025 | NICE CXone | 12.1K | 5.1% | 5 |
| Jan 2026 | Genesys | 114K | 46.3% | 1 |
| Jan 2026 | Five9 | 61.9K | 25.1% | 2 |
| Jan 2026 | 8x8 | 33.1K | 13.4% | 3 |
| Jan 2026 | Talkdesk | 22.7K | 9.2% | 4 |
| Jan 2026 | NICE CXone | 14.8K | 6% | 5 |
| Feb 2026 | Genesys | 114K | 46.3% | 1 |
| Feb 2026 | Five9 | 61.8K | 25% | 2 |
| Feb 2026 | 8x8 | 33.1K | 13.4% | 3 |
| Feb 2026 | Talkdesk | 22.7K | 9.2% | 4 |
| Feb 2026 | NICE CXone | 14.8K | 6% | 5 |
| Mar 2026 | Genesys | 115K | 44.8% | 1 |
| Mar 2026 | Five9 | 61.8K | 24.1% | 2 |
| Mar 2026 | 8x8 | 40.5K | 15.8% | 3 |
| Mar 2026 | Talkdesk | 22.7K | 8.8% | 4 |
| Mar 2026 | NICE CXone | 16.7K | 6.5% | 5 |
| Apr 2026 | Genesys | 114K | 46% | 1 |
| Apr 2026 | Five9 | 61.7K | 24.9% | 2 |
| Apr 2026 | 8x8 | 33.1K | 13.3% | 3 |
| Apr 2026 | Talkdesk | 22.6K | 9.1% | 4 |
| Apr 2026 | NICE CXone | 16.7K | 6.7% | 5 |
| May 2026 | Genesys | 114K | 46.8% | 1 |
| May 2026 | Five9 | 61.6K | 25.2% | 2 |
| May 2026 | 8x8 | 33.1K | 13.6% | 3 |
| May 2026 | Talkdesk | 18.5K | 7.6% | 4 |
| May 2026 | NICE CXone | 16.6K | 6.8% | 5 |
| Jun 2026 | Genesys | 114K | 48.7% | 1 |
| Jun 2026 | Five9 | 61.5K | 26.2% | 2 |
| Jun 2026 | 8x8 | 22.2K | 9.5% | 3 |
| Jun 2026 | Talkdesk | 18.5K | 7.9% | 4 |
| Jun 2026 | NICE CXone | 18.1K | 7.7% | 5 |
| Jul 2026 | Genesys | 114K | 49.8% | 1 |
| Jul 2026 | Five9 | 61.5K | 26.9% | 2 |
| Jul 2026 | Talkdesk | 18.5K | 8.1% | 3 |
| Jul 2026 | 8x8 | 18.1K | 7.9% | 4 |
| Jul 2026 | NICE CXone | 16.6K | 7.3% | 5 |
| Aug 2026 | Genesys | 114K | 47.9% | 1 |
| Aug 2026 | Five9 | 61.5K | 25.9% | 2 |
| Aug 2026 | 8x8 | 27.1K | 11.4% | 3 |
| Aug 2026 | Talkdesk | 18.5K | 7.8% | 4 |
| Aug 2026 | NICE CXone | 16.6K | 7% | 5 |
| Sep 2026 | 8x8 | — | — | — |
| Sep 2026 | Five9 | — | — | — |
| Sep 2026 | Genesys | — | — | — |
| Sep 2026 | NICE CXone | — | — | — |
| Sep 2026 | Talkdesk | — | — | — |

## What is being compared

- **8x8**: Measured on the search term “8x8 inc”.
- **Five9**: Measured on the search terms “contact center five9”, “five9”, “five9 app”, “five9 com”, “five9 platform” and “five9 software”, summed into one figure.
- **Genesys**: Measured on the search terms “contact center genesys”, “genesys”, “genesys app”, “genesys com” and “genesys software”, summed into one figure.
- **NICE CXone**: Measured on the search terms “cxone”, “nice cxone”, “nice cxone app”, “nice cxone contact center”, “nice cxone software” and “nicecxone”, summed into one figure.
- **Talkdesk**: Measured on the search terms “talkdesk”, “talkdesk app”, “talkdesk com”, “talkdesk contact center”, “talkdesk platform” and “talkdesk software”, summed into one figure.

- [8x8](/demand/global-en/brands/8x8)
- [Five9](/demand/global-en/brands/five9)
- [Genesys](/demand/global-en/brands/genesys)
- [NICE CXone](/demand/global-en/brands/nice-cxone)
- [Talkdesk](/demand/global-en/brands/talkdesk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among call centre software worldwide?

In August 2026, Genesys was the most searched among call centre software worldwide, with an estimated 114K branded searches and 47.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Call centre software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/call-centre-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/call-centre-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.