---
title: "Caliper brands: Which brands are most popular in search?"
description: "Compare the caliper brands people search for. Share of Search among Fowler, Kinex, Mitutoyo, Starrett, Neiko and Moore & Wright, the caliper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/caliper-brands"
publisher: "Brandwave"
---

# Caliper brands: Which brands are most popular in search?

Compare the caliper brands people search for. Share of Search among Fowler, Kinex, Mitutoyo, Starrett, Neiko and Moore & Wright, the caliper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Caliper brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fowler, 33.3%

## Which brand is most popular in search among caliper brands worldwide?

- In August 2026, Fowler was the most searched among caliper brands worldwide, with an estimated 90.5K branded searches and 33.3% estimated Share of Search within this set.
- Kinex is in 2nd place, 6.1 percentage points behind at 27.2% Share of Search.
- Across the 11 months ending August 2026, Fowler’s estimated Share of Search among caliper brands worldwide decreased from 35.7% to 33.3%.
- Across the 11 months ending August 2026, Kinex’s estimated Share of Search among caliper brands worldwide increased from 24% to 27.2%.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide decreased from 29.4% to 27.2%.
- Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide decreased from 8.8% to 8.2%.
- Across the 11 months ending August 2026, Neiko’s estimated Share of Search among caliper brands worldwide increased from 1.8% to 3.6%.
- Across the 11 months ending August 2026, Fowler’s estimated Share of Search among caliper brands worldwide peaked at 43.3% in December 2025 and was lowest at 31.9% in November 2025.
- Across the 11 months ending August 2026, Kinex’s estimated Share of Search among caliper brands worldwide peaked at 27.2% in August 2026 and was lowest at 21.8% in April 2026.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide peaked at 31.9% in November 2025 and was lowest at 23.7% in December 2025.
- Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide peaked at 8.8% in October 2025 and was lowest at 7.1% in December 2025.
- Across the 11 months ending August 2026, Neiko’s estimated Share of Search among caliper brands worldwide peaked at 3.6% in August 2026 and was lowest at 1.5% in March 2026.
- Across the 11 months ending August 2026, Kinex rose from 3rd to 2nd among caliper brands worldwide.
- Across the 11 months ending August 2026, Mitutoyo fell from 2nd to 3rd among caliper brands worldwide.
- Across the 11 months ending August 2026, Moore & Wright held steady: its estimated Share of Search among caliper brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fowler vs Kinex: compare search popularity](/demand/global-en/compare/fowler-vs-kinex): 33.3% against 27.2% Share of Search.
- [Fowler vs Mitutoyo: compare search popularity](/demand/global-en/compare/fowler-vs-mitutoyo): 33.3% against 27.2% Share of Search.
- [Fowler vs Starrett: compare search popularity](/demand/global-en/compare/fowler-vs-starrett): 33.3% against 8.2% Share of Search.
- [Fowler vs Neiko: compare search popularity](/demand/global-en/compare/fowler-vs-neiko): 33.3% against 3.6% Share of Search.
- [Kinex vs Mitutoyo: compare search popularity](/demand/global-en/compare/kinex-vs-mitutoyo): 27.2% Share of Search each.
- [Kinex vs Starrett: compare search popularity](/demand/global-en/compare/kinex-vs-starrett): 27.2% against 8.2% Share of Search.
- [Kinex vs Neiko: compare search popularity](/demand/global-en/compare/kinex-vs-neiko): 27.2% against 3.6% Share of Search.
- [Mitutoyo vs Starrett: compare search popularity](/demand/global-en/compare/mitutoyo-vs-starrett): 27.2% against 8.2% Share of Search.
- [Mitutoyo vs Neiko: compare search popularity](/demand/global-en/compare/mitutoyo-vs-neiko): 27.2% against 3.6% Share of Search.
- [Starrett vs Neiko: compare search popularity](/demand/global-en/compare/neiko-vs-starrett): 8.2% against 3.6% Share of Search.

## How did search popularity change for caliper brands worldwide in August 2026?

- In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.
- In August 2026, Fowler lost estimated Share of Search among caliper brands worldwide, from 35.3% to 33.3%.
- In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.
- Estimated monthly branded searches for Neiko worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.
- Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fowler | 33.3% | 90.5K | 0.0% | Fowler |
| 2 | Kinex | 27.2% | 74K | +22.3% | Kinex |
| 3 | Mitutoyo | 27.2% | 74K | 0.0% | Mitutoyo |
| 4 | Starrett | 8.2% | 22.2K | 0.0% | Starrett |
| 5 | Neiko | 3.6% | 9.9K | +22.2% | Neiko |
| 6 | Moore & Wright | 0.48% | 1.3K | 0.0% | Moore & Wright |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fowler | 110K | 35.7% | 1 |
| Oct 2025 | Mitutoyo | 90.5K | 29.4% | 2 |
| Oct 2025 | Kinex | 74K | 24% | 3 |
| Oct 2025 | Starrett | 27.1K | 8.8% | 4 |
| Oct 2025 | Neiko | 5.4K | 1.8% | 5 |
| Oct 2025 | Moore & Wright | 1.3K | 0.42% | 6 |
| Nov 2025 | Fowler | 90.5K | 31.9% | 1 |
| Nov 2025 | Mitutoyo | 90.5K | 31.9% | 2 |
| Nov 2025 | Kinex | 74K | 26.1% | 3 |
| Nov 2025 | Starrett | 22.2K | 7.8% | 4 |
| Nov 2025 | Neiko | 5.4K | 1.9% | 5 |
| Nov 2025 | Moore & Wright | 1.3K | 0.46% | 6 |
| Dec 2025 | Fowler | 135K | 43.3% | 1 |
| Dec 2025 | Kinex | 74K | 23.7% | 2 |
| Dec 2025 | Mitutoyo | 74K | 23.7% | 3 |
| Dec 2025 | Starrett | 22.2K | 7.1% | 4 |
| Dec 2025 | Neiko | 5.4K | 1.7% | 5 |
| Dec 2025 | Moore & Wright | 1K | 0.32% | 6 |
| Jan 2026 | Fowler | 110K | 36.3% | 1 |
| Jan 2026 | Mitutoyo | 90.5K | 29.8% | 2 |
| Jan 2026 | Kinex | 74K | 24.4% | 3 |
| Jan 2026 | Starrett | 22.2K | 7.3% | 4 |
| Jan 2026 | Neiko | 5.4K | 1.8% | 5 |
| Jan 2026 | Moore & Wright | 1.3K | 0.43% | 6 |
| Feb 2026 | Fowler | 90.5K | 35.8% | 1 |
| Feb 2026 | Mitutoyo | 74K | 29.3% | 2 |
| Feb 2026 | Kinex | 60.5K | 23.9% | 3 |
| Feb 2026 | Starrett | 22.2K | 8.8% | 4 |
| Feb 2026 | Neiko | 4.4K | 1.7% | 5 |
| Feb 2026 | Moore & Wright | 1.3K | 0.51% | 6 |
| Mar 2026 | Fowler | 110K | 36.4% | 1 |
| Mar 2026 | Mitutoyo | 90.5K | 29.9% | 2 |
| Mar 2026 | Kinex | 74K | 24.5% | 3 |
| Mar 2026 | Starrett | 22.2K | 7.3% | 4 |
| Mar 2026 | Neiko | 4.4K | 1.5% | 5 |
| Mar 2026 | Moore & Wright | 1.3K | 0.43% | 6 |
| Apr 2026 | Fowler | 110K | 39.6% | 1 |
| Apr 2026 | Mitutoyo | 74K | 26.7% | 2 |
| Apr 2026 | Kinex | 60.5K | 21.8% | 3 |
| Apr 2026 | Starrett | 22.2K | 8% | 4 |
| Apr 2026 | Neiko | 9.9K | 3.6% | 5 |
| Apr 2026 | Moore & Wright | 1K | 0.36% | 6 |
| May 2026 | Fowler | 110K | 39.9% | 1 |
| May 2026 | Mitutoyo | 74K | 26.8% | 2 |
| May 2026 | Kinex | 60.5K | 21.9% | 3 |
| May 2026 | Starrett | 22.2K | 8% | 4 |
| May 2026 | Neiko | 8.1K | 2.9% | 5 |
| May 2026 | Moore & Wright | 1K | 0.36% | 6 |
| Jun 2026 | Fowler | 90.5K | 35.3% | 1 |
| Jun 2026 | Mitutoyo | 74K | 28.8% | 2 |
| Jun 2026 | Kinex | 60.5K | 23.6% | 3 |
| Jun 2026 | Starrett | 22.2K | 8.7% | 4 |
| Jun 2026 | Neiko | 8.1K | 3.2% | 5 |
| Jun 2026 | Moore & Wright | 1.3K | 0.51% | 6 |
| Jul 2026 | Fowler | 90.5K | 35.3% | 1 |
| Jul 2026 | Mitutoyo | 74K | 28.8% | 2 |
| Jul 2026 | Kinex | 60.5K | 23.6% | 3 |
| Jul 2026 | Starrett | 22.2K | 8.7% | 4 |
| Jul 2026 | Neiko | 8.1K | 3.2% | 5 |
| Jul 2026 | Moore & Wright | 1.3K | 0.51% | 6 |
| Aug 2026 | Fowler | 90.5K | 33.3% | 1 |
| Aug 2026 | Kinex | 74K | 27.2% | 2 |
| Aug 2026 | Mitutoyo | 74K | 27.2% | 3 |
| Aug 2026 | Starrett | 22.2K | 8.2% | 4 |
| Aug 2026 | Neiko | 9.9K | 3.6% | 5 |
| Aug 2026 | Moore & Wright | 1.3K | 0.48% | 6 |
| Sep 2026 | Fowler | — | — | — |
| Sep 2026 | Kinex | — | — | — |
| Sep 2026 | Mitutoyo | — | — | — |
| Sep 2026 | Moore & Wright | — | — | — |
| Sep 2026 | Neiko | — | — | — |
| Sep 2026 | Starrett | — | — | — |

## What is being compared

- **Fowler**: Measured on the search term “fowler”.
- **Kinex**: Measured on the search term “kinex”.
- **Mitutoyo**: Measured on the search term “mitutoyo”.
- **Moore & Wright**: Measured on the search term “moore and wright”.
- **Neiko**: Measured on the search term “neiko”.
- **Starrett**: Measured on the search term “starrett”.

- [Fowler](/demand/global-en/brands/fowler)
- [Kinex](/demand/global-en/brands/kinex)
- [Mitutoyo](/demand/global-en/brands/mitutoyo)
- [Moore & Wright](/demand/global-en/brands/moore-wright)
- [Neiko](/demand/global-en/brands/neiko)
- [Starrett](/demand/global-en/brands/starrett)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among caliper brands worldwide?

In August 2026, Fowler was the most searched among caliper brands worldwide, with an estimated 90.5K branded searches and 33.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Caliper brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/caliper-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/caliper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.