--- title: "Calendar apps: Which brands are most popular in search?" description: "Compare the apps people manage their diary in. Share of Search among Outlook, Google Calendar, Apple Calendar, Fantastical, Motion, Reclaim.ai and Cron, the calendar apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/calendar-apps" publisher: "Brandwave" --- # Calendar apps: Which brands are most popular in search? Compare the apps people manage their diary in. Share of Search among Outlook, Google Calendar, Apple Calendar, Fantastical, Motion, Reclaim.ai and Cron, the calendar apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Calendar apps - **Market**: Global - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: Outlook, 88% ## Which brand is most popular in search among calendar apps worldwide? - In August 2026, Outlook was the most searched among calendar apps worldwide, with an estimated 68M branded searches and 88% estimated Share of Search within this set. - Google Calendar is in 2nd place, 76.2 percentage points behind at 11.8% Share of Search. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide decreased from 89.9% to 88%. - Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide increased from 9.9% to 11.8%. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide peaked at 93% in December 2025 and was lowest at 88% in August 2026. - Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide peaked at 11.8% in August 2026 and was lowest at 6.8% in December 2025. - Across the 11 months ending August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide. - Across the 11 months ending August 2026, Motion fell from 4th to 5th among calendar apps worldwide. - Across the 11 months ending August 2026, Apple Calendar, Reclaim.ai and Cron held steady: their estimated Share of Search among calendar apps worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Outlook vs Google Calendar: compare search popularity](/demand/global-en/compare/google-calendar-vs-outlook): 88% against 11.8% Share of Search. ## How did search popularity change for calendar apps worldwide in August 2026? - In August 2026, Google Calendar gained estimated Share of Search among calendar apps worldwide, from 9.9% to 11.8%. - In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%. - In August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide. - In August 2026, Motion fell from 4th to 5th among calendar apps worldwide. - Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Cron worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026. - Estimated monthly branded searches for Reclaim.ai worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Outlook | 88% | 68M | 0.0% | Microsoft | | 2 | Google Calendar | 11.8% | 9.1M | +22.2% | Google | | 3 | Apple Calendar | 0.1% | 74K | +49.5% | Apple Calendar | | 4 | Fantastical | 0.04% | 33.1K | +22.1% | Fantastical | | 5 | Motion | 0.04% | 31.3K | +0.1% | Motion | | 6 | Reclaim.ai | 0.02% | 14.8K | +49.5% | Reclaim | | 7 | Cron | <0.01% | 880 | -32.3% | Cron | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outlook | 83.1M | 89.9% | 1 | | Oct 2025 | Google Calendar | 9.1M | 9.9% | 2 | | Oct 2025 | Apple Calendar | 60.5K | 0.07% | 3 | | Oct 2025 | Motion | 45.2K | 0.05% | 4 | | Oct 2025 | Fantastical | 33.1K | 0.04% | 5 | | Oct 2025 | Reclaim.ai | 22.2K | 0.02% | 6 | | Oct 2025 | Cron | 1.6K | <0.01% | 7 | | Nov 2025 | Outlook | 83.1M | 91.6% | 1 | | Nov 2025 | Google Calendar | 7.5M | 8.2% | 2 | | Nov 2025 | Apple Calendar | 49.5K | 0.05% | 3 | | Nov 2025 | Motion | 45.1K | 0.05% | 4 | | Nov 2025 | Fantastical | 33.1K | 0.04% | 5 | | Nov 2025 | Reclaim.ai | 22.2K | 0.02% | 6 | | Nov 2025 | Cron | 1.3K | <0.01% | 7 | | Dec 2025 | Outlook | 83.1M | 93% | 1 | | Dec 2025 | Google Calendar | 6.1M | 6.8% | 2 | | Dec 2025 | Apple Calendar | 49.5K | 0.06% | 3 | | Dec 2025 | Motion | 36.9K | 0.04% | 4 | | Dec 2025 | Fantastical | 33.1K | 0.04% | 5 | | Dec 2025 | Reclaim.ai | 18.1K | 0.02% | 6 | | Dec 2025 | Cron | 1.3K | <0.01% | 7 | | Jan 2026 | Outlook | 83.1M | 89.9% | 1 | | Jan 2026 | Google Calendar | 9.1M | 9.9% | 2 | | Jan 2026 | Apple Calendar | 60.5K | 0.07% | 3 | | Jan 2026 | Motion | 55K | 0.06% | 4 | | Jan 2026 | Fantastical | 40.5K | 0.04% | 5 | | Jan 2026 | Reclaim.ai | 27.1K | 0.03% | 6 | | Jan 2026 | Cron | 1.6K | <0.01% | 7 | | Feb 2026 | Outlook | 68M | 89.9% | 1 | | Feb 2026 | Google Calendar | 7.5M | 9.9% | 2 | | Feb 2026 | Apple Calendar | 49.5K | 0.07% | 3 | | Feb 2026 | Motion | 37.2K | 0.05% | 4 | | Feb 2026 | Fantastical | 33.1K | 0.04% | 5 | | Feb 2026 | Reclaim.ai | 18.1K | 0.02% | 6 | | Feb 2026 | Cron | 1.3K | <0.01% | 7 | | Mar 2026 | Outlook | 83.1M | 89.9% | 1 | | Mar 2026 | Google Calendar | 9.1M | 9.9% | 2 | | Mar 2026 | Apple Calendar | 49.5K | 0.05% | 3 | | Mar 2026 | Motion | 45.5K | 0.05% | 4 | | Mar 2026 | Fantastical | 33.1K | 0.04% | 5 | | Mar 2026 | Reclaim.ai | 22.2K | 0.02% | 6 | | Mar 2026 | Cron | 1.6K | <0.01% | 7 | | Apr 2026 | Outlook | 83.1M | 91.6% | 1 | | Apr 2026 | Google Calendar | 7.5M | 8.2% | 2 | | Apr 2026 | Apple Calendar | 49.5K | 0.05% | 3 | | Apr 2026 | Motion | 37.4K | 0.04% | 4 | | Apr 2026 | Fantastical | 33.1K | 0.04% | 5 | | Apr 2026 | Reclaim.ai | 22.2K | 0.02% | 6 | | Apr 2026 | Cron | 1.9K | <0.01% | 7 | | May 2026 | Outlook | 83.1M | 91.6% | 1 | | May 2026 | Google Calendar | 7.5M | 8.2% | 2 | | May 2026 | Apple Calendar | 49.5K | 0.05% | 3 | | May 2026 | Motion | 38.2K | 0.04% | 4 | | May 2026 | Fantastical | 27.1K | 0.03% | 5 | | May 2026 | Reclaim.ai | 14.8K | 0.02% | 6 | | May 2026 | Cron | 1.6K | <0.01% | 7 | | Jun 2026 | Outlook | 68M | 89.9% | 1 | | Jun 2026 | Google Calendar | 7.5M | 9.9% | 2 | | Jun 2026 | Apple Calendar | 49.5K | 0.07% | 3 | | Jun 2026 | Motion | 31.3K | 0.04% | 4 | | Jun 2026 | Fantastical | 27.1K | 0.04% | 5 | | Jun 2026 | Reclaim.ai | 9.9K | 0.01% | 6 | | Jun 2026 | Cron | 1.3K | <0.01% | 7 | | Jul 2026 | Outlook | 68M | 89.9% | 1 | | Jul 2026 | Google Calendar | 7.5M | 9.9% | 2 | | Jul 2026 | Apple Calendar | 49.5K | 0.07% | 3 | | Jul 2026 | Motion | 31.3K | 0.04% | 4 | | Jul 2026 | Fantastical | 27.1K | 0.04% | 5 | | Jul 2026 | Reclaim.ai | 9.9K | 0.01% | 6 | | Jul 2026 | Cron | 1.3K | <0.01% | 7 | | Aug 2026 | Outlook | 68M | 88% | 1 | | Aug 2026 | Google Calendar | 9.1M | 11.8% | 2 | | Aug 2026 | Apple Calendar | 74K | 0.1% | 3 | | Aug 2026 | Fantastical | 33.1K | 0.04% | 4 | | Aug 2026 | Motion | 31.3K | 0.04% | 5 | | Aug 2026 | Reclaim.ai | 14.8K | 0.02% | 6 | | Aug 2026 | Cron | 880 | <0.01% | 7 | | Sep 2026 | Apple Calendar | — | — | — | | Sep 2026 | Cron | — | — | — | | Sep 2026 | Fantastical | — | — | — | | Sep 2026 | Google Calendar | — | — | — | | Sep 2026 | Motion | — | — | — | | Sep 2026 | Outlook | — | — | — | | Sep 2026 | Reclaim.ai | — | — | — | ## What is being compared - **Apple Calendar**: Measured on the search term “apple calendar”. - **Cron**: Measured on the search term “cron calendar”. - **Fantastical**: Measured on the search term “fantastical”. - **Google Calendar**: Measured on the search term “google calendar”. - **Motion**: Measured on the search terms “motion app”, “motion creative analytics”, “motionapp” and “motionapp.com”, summed into one figure. - **Outlook**: Measured on the search term “hotmail”. - **Reclaim.ai**: Measured on the search term “reclaim ai”. - [Apple Calendar](/demand/global-en/brands/apple-calendar) - [Cron](/demand/global-en/brands/cron) - [Fantastical](/demand/global-en/brands/fantastical) - [Google Calendar](/demand/global-en/brands/google-calendar) - [Motion](/demand/global-en/brands/motion) - [Outlook](/demand/global-en/brands/outlook) - [Reclaim.ai](/demand/global-en/brands/reclaim) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among calendar apps worldwide? In August 2026, Outlook was the most searched among calendar apps worldwide, with an estimated 68M branded searches and 88% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Calendar apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/calendar-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/calendar-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.