---
title: "Cake decorating: Which brands are most popular in search?"
description: "Compare the cake decorating people search for. Share of Search among FunCakes, Wilton, Ann Clark, PME, Sugarflair and Culpitt, the cake decorating Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cake-decorating"
publisher: "Brandwave"
---

# Cake decorating: Which brands are most popular in search?

Compare the cake decorating people search for. Share of Search among FunCakes, Wilton, Ann Clark, PME, Sugarflair and Culpitt, the cake decorating Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cake decorating
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: FunCakes, 73.9%

## Which brand is most popular in search among cake decorating worldwide?

- In August 2026, FunCakes was the most searched among cake decorating worldwide, with an estimated 14.8K branded searches and 73.9% estimated Share of Search within this set.
- Wilton is in 2nd place, 64.4 percentage points behind at 9.5% Share of Search.
- Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide increased from 71% to 73.9%.
- Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide increased from 7.4% to 9.5%.
- Across the 11 months ending August 2026, Ann Clark’s estimated Share of Search among cake decorating worldwide decreased from 11.4% to 8%.
- Across the 11 months ending August 2026, PME’s estimated Share of Search among cake decorating worldwide decreased from 6.3% to 5%.
- Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide peaked at 75.1% in April 2026 and was lowest at 35.7% in February 2026.
- Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide peaked at 9.5% in August 2026 and was lowest at 4.6% in February 2026.
- Across the 11 months ending August 2026, Ann Clark’s estimated Share of Search among cake decorating worldwide peaked at 53.5% in February 2026 and was lowest at 7.9% in April 2026.
- Across the 11 months ending August 2026, PME’s estimated Share of Search among cake decorating worldwide peaked at 6.3% in October 2025 and was lowest at 3.9% in February 2026.
- Across the 11 months ending August 2026, Sugarflair’s estimated Share of Search among cake decorating worldwide peaked at 5.8% in December 2025 and was lowest at 2.4% in February 2026.
- Across the 11 months ending August 2026, Wilton rose from 3rd to 2nd among cake decorating worldwide.
- Across the 11 months ending August 2026, Ann Clark fell from 2nd to 3rd among cake decorating worldwide.
- Across the 11 months ending August 2026, Sugarflair and Culpitt held steady: their estimated Share of Search among cake decorating worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [FunCakes vs Wilton: compare search popularity](/demand/global-en/compare/funcakes-vs-wilton): 73.9% against 9.5% Share of Search.
- [FunCakes vs Ann Clark: compare search popularity](/demand/global-en/compare/ann-clark-vs-funcakes): 73.9% against 8% Share of Search.
- [FunCakes vs PME: compare search popularity](/demand/global-en/compare/funcakes-vs-pme): 73.9% against 5% Share of Search.
- [FunCakes vs Sugarflair: compare search popularity](/demand/global-en/compare/funcakes-vs-sugarflair): 73.9% against 3.6% Share of Search.
- [Wilton vs Ann Clark: compare search popularity](/demand/global-en/compare/ann-clark-vs-wilton): 9.5% against 8% Share of Search.
- [Wilton vs PME: compare search popularity](/demand/global-en/compare/pme-vs-wilton): 9.5% against 5% Share of Search.
- [Wilton vs Sugarflair: compare search popularity](/demand/global-en/compare/sugarflair-vs-wilton): 9.5% against 3.6% Share of Search.
- [Ann Clark vs PME: compare search popularity](/demand/global-en/compare/ann-clark-vs-pme): 8% against 5% Share of Search.
- [Ann Clark vs Sugarflair: compare search popularity](/demand/global-en/compare/ann-clark-vs-sugarflair): 8% against 3.6% Share of Search.
- [PME vs Sugarflair: compare search popularity](/demand/global-en/compare/pme-vs-sugarflair): 5% against 3.6% Share of Search.

## How did search popularity change for cake decorating worldwide in August 2026?

- In August 2026, Wilton overtook Ann Clark to rank 2nd among cake decorating worldwide, at 9.5%.
- In August 2026, FunCakes gained estimated Share of Search among cake decorating worldwide, from 69.8% to 73.9%.
- In August 2026, Ann Clark lost estimated Share of Search among cake decorating worldwide, from 13.7% to 8%.
- In August 2026, Sugarflair lost estimated Share of Search among cake decorating worldwide, from 4.1% to 3.6%.
- Estimated monthly branded searches for PME worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | FunCakes | 73.9% | 14.8K | 0.0% | FunCakes |
| 2 | Wilton | 9.5% | 1.9K | +18.8% | Wilton |
| 3 | Ann Clark | 8% | 1.6K | -44.8% | Ann Clark |
| 4 | PME | 5% | 1K | 0.0% | PME |
| 5 | Sugarflair | 3.6% | 720 | -18.2% | Sugarflair |
| 6 | Culpitt | 0.05% | 10 | -66.7% | Culpitt |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | FunCakes | 18.1K | 71% | 1 |
| Oct 2025 | Ann Clark | 2.9K | 11.4% | 2 |
| Oct 2025 | Wilton | 1.9K | 7.4% | 3 |
| Oct 2025 | PME | 1.6K | 6.3% | 4 |
| Oct 2025 | Sugarflair | 1K | 3.9% | 5 |
| Oct 2025 | Culpitt | 10 | 0.04% | 6 |
| Nov 2025 | FunCakes | 18.1K | 71% | 1 |
| Nov 2025 | Ann Clark | 2.9K | 11.4% | 2 |
| Nov 2025 | Wilton | 1.9K | 7.4% | 3 |
| Nov 2025 | PME | 1.6K | 6.3% | 4 |
| Nov 2025 | Sugarflair | 1K | 3.9% | 5 |
| Nov 2025 | Culpitt | 10 | 0.04% | 6 |
| Dec 2025 | FunCakes | 18.1K | 65.6% | 1 |
| Dec 2025 | Ann Clark | 4.4K | 15.9% | 2 |
| Dec 2025 | Wilton | 1.9K | 6.9% | 3 |
| Dec 2025 | PME | 1.6K | 5.8% | 4 |
| Dec 2025 | Sugarflair | 1.6K | 5.8% | 5 |
| Dec 2025 | Culpitt | 10 | 0.04% | 6 |
| Jan 2026 | FunCakes | 18.1K | 63.5% | 1 |
| Jan 2026 | Ann Clark | 5.4K | 18.9% | 2 |
| Jan 2026 | Wilton | 2.4K | 8.4% | 3 |
| Jan 2026 | PME | 1.6K | 5.6% | 4 |
| Jan 2026 | Sugarflair | 1K | 3.5% | 5 |
| Jan 2026 | Culpitt | 10 | 0.04% | 6 |
| Feb 2026 | Ann Clark | 22.2K | 53.5% | 1 |
| Feb 2026 | FunCakes | 14.8K | 35.7% | 2 |
| Feb 2026 | Wilton | 1.9K | 4.6% | 3 |
| Feb 2026 | PME | 1.6K | 3.9% | 4 |
| Feb 2026 | Sugarflair | 1K | 2.4% | 5 |
| Feb 2026 | Culpitt | 10 | 0.02% | 6 |
| Mar 2026 | FunCakes | 18.1K | 62% | 1 |
| Mar 2026 | Ann Clark | 6.6K | 22.6% | 2 |
| Mar 2026 | Wilton | 1.9K | 6.5% | 3 |
| Mar 2026 | PME | 1.6K | 5.5% | 4 |
| Mar 2026 | Sugarflair | 1K | 3.4% | 5 |
| Mar 2026 | Culpitt | 10 | 0.03% | 6 |
| Apr 2026 | FunCakes | 18.1K | 75.1% | 1 |
| Apr 2026 | Ann Clark | 1.9K | 7.9% | 2 |
| Apr 2026 | Wilton | 1.9K | 7.9% | 3 |
| Apr 2026 | PME | 1.3K | 5.4% | 4 |
| Apr 2026 | Sugarflair | 880 | 3.7% | 5 |
| Apr 2026 | Culpitt | 10 | 0.04% | 6 |
| May 2026 | FunCakes | 18.1K | 68.1% | 1 |
| May 2026 | Ann Clark | 4.4K | 16.5% | 2 |
| May 2026 | Wilton | 1.9K | 7.1% | 3 |
| May 2026 | PME | 1.3K | 4.9% | 4 |
| May 2026 | Sugarflair | 880 | 3.3% | 5 |
| May 2026 | Culpitt | 10 | 0.04% | 6 |
| Jun 2026 | FunCakes | 14.8K | 73.3% | 1 |
| Jun 2026 | Wilton | 1.9K | 9.4% | 2 |
| Jun 2026 | Ann Clark | 1.6K | 7.9% | 3 |
| Jun 2026 | PME | 1K | 5% | 4 |
| Jun 2026 | Sugarflair | 880 | 4.4% | 5 |
| Jun 2026 | Culpitt | 10 | 0.05% | 6 |
| Jul 2026 | FunCakes | 14.8K | 69.8% | 1 |
| Jul 2026 | Ann Clark | 2.9K | 13.7% | 2 |
| Jul 2026 | Wilton | 1.6K | 7.5% | 3 |
| Jul 2026 | PME | 1K | 4.7% | 4 |
| Jul 2026 | Sugarflair | 880 | 4.1% | 5 |
| Jul 2026 | Culpitt | 30 | 0.14% | 6 |
| Aug 2026 | FunCakes | 14.8K | 73.9% | 1 |
| Aug 2026 | Wilton | 1.9K | 9.5% | 2 |
| Aug 2026 | Ann Clark | 1.6K | 8% | 3 |
| Aug 2026 | PME | 1K | 5% | 4 |
| Aug 2026 | Sugarflair | 720 | 3.6% | 5 |
| Aug 2026 | Culpitt | 10 | 0.05% | 6 |
| Sep 2026 | Ann Clark | — | — | — |
| Sep 2026 | Culpitt | — | — | — |
| Sep 2026 | FunCakes | — | — | — |
| Sep 2026 | PME | — | — | — |
| Sep 2026 | Sugarflair | — | — | — |
| Sep 2026 | Wilton | — | — | — |

## What is being compared

- **Ann Clark**: Measured on the search term “ann clark cutters”.
- **Culpitt**: Measured on the search term “culpitt cake”.
- **FunCakes**: Measured on the search term “fun cakes”.
- **PME**: Measured on the search term “pme cake”.
- **Sugarflair**: Measured on the search term “sugar flair”.
- **Wilton**: Measured on the search term “wilton cake”.

- [Ann Clark](/demand/global-en/brands/ann-clark)
- [Culpitt](/demand/global-en/brands/culpitt)
- [FunCakes](/demand/global-en/brands/funcakes)
- [PME](/demand/global-en/brands/pme)
- [Sugarflair](/demand/global-en/brands/sugarflair)
- [Wilton](/demand/global-en/brands/wilton)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cake decorating worldwide?

In August 2026, FunCakes was the most searched among cake decorating worldwide, with an estimated 14.8K branded searches and 73.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cake decorating: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cake-decorating

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cake-decorating. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.