--- title: "Anchor vs Tillamook: Which is searched more?" description: "Is Anchor or Tillamook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/butter-brands/compare/anchor-vs-tillamook" publisher: "Brandwave" --- # Anchor vs Tillamook: Which is searched more? Is Anchor or Tillamook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anchor and Tillamook - **Competitive set**: Butter brands - **Market**: Global - **Month measured**: Sep 2026 - **Anchor Share of Search**: 11.5% - **Tillamook Share of Search**: 38.4% ## Is Anchor or Tillamook more popular in search? - In September 2026, Tillamook had more branded searches than Anchor among butter brands worldwide. Tillamook had about 90,500 branded searches, while Anchor had 27,100. Tillamook made up 38.4% of all butter brand searches we track, and Anchor accounted for 11.5%. - The lead changed hands once in the 12 months ending September 2026: Tillamook took it in April 2026. - Across the 12 months ending September 2026, Anchor’s share of searches among butter brands worldwide moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide moved from 9.6% to 38.4%, and its estimated monthly branded searches moved from 22.2K to 90.5K. ## Top butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tillamook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anchor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kerrygold | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Land O'Lakes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Plugrá | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vermont Creamery | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tillamook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lurpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anchor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Country Crock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mainland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about butter brands - Asked ChatGPT "Which butter brand should I buy?": 1. Kerrygold, 2. Land O'Lakes, 3. Tillamook - Asked ChatGPT "What are the best butter brands?": 1. Kerrygold, 2. Plugrá, 3. Vermont Creamery, 4. Land O'Lakes, 5. Tillamook - Asked ChatGPT "What's the best butter brand for everyday cooking?": 1. Land O'Lakes, 2. Kerrygold, 3. Plugrá - Searched Google, AI Overview "butter brands": 1. Kerrygold, 2. Land O'Lakes, 3. Plugrá, 4. Vermont Creamery, 5. Tillamook - Searched Google, AI Overview "good butter for baking": 1. Kerrygold Not named in any answer: Lurpak, Anchor, Country Crock and Mainland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for butter brands worldwide in September 2026? - In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches. - In September 2026, Anchor lost share of searches among butter brands worldwide, from 17% to 11.5%. ## Month by month | Month | Anchor estimated searches | Anchor Share of Search | Anchor rank | Tillamook estimated searches | Tillamook Share of Search | Tillamook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 14.3% | 3 | 22.2K | 9.6% | 4 | | Nov 2025 | 27.1K | 11.5% | 3 | 27.1K | 11.5% | 4 | | Dec 2025 | 33.1K | 15.2% | 3 | 33.1K | 15.2% | 4 | | Jan 2026 | 33.1K | 17.2% | 3 | 33.1K | 17.2% | 4 | | Feb 2026 | 33.1K | 18.7% | 3 | 33.1K | 18.7% | 4 | | Mar 2026 | 40.5K | 20.5% | 2 | 33.1K | 16.8% | 4 | | Apr 2026 | 27.1K | 14.2% | 4 | 33.1K | 17.3% | 3 | | May 2026 | 33.1K | 16.9% | 3 | 33.1K | 16.9% | 4 | | Jun 2026 | 27.1K | 15.5% | 4 | 33.1K | 18.9% | 3 | | Jul 2026 | 27.1K | 14.6% | 4 | 40.5K | 21.8% | 2 | | Aug 2026 | 33.1K | 17% | 3 | 40.5K | 20.9% | 2 | | Sep 2026 | 27.1K | 11.5% | 4 | 90.5K | 38.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Anchor’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anchor**: Measured on the search term “anchor butter”. - **Tillamook**: Measured on the search term “tillamook cheese”. - [Anchor profile](/demand/global-en/brands/anchor) - [Tillamook profile](/demand/global-en/brands/tillamook) - [All butter brands worldwide](/demand/global-en/categories/butter-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anchor or Tillamook more popular in search? In September 2026, Tillamook had more branded searches than Anchor among butter brands worldwide. Tillamook had about 90,500 branded searches, while Anchor had 27,100. Tillamook made up 38.4% of all butter brand searches we track, and Anchor accounted for 11.5%. ## Cite this page Brandwave. "Anchor vs Tillamook: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/butter-brands/compare/anchor-vs-tillamook This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/butter-brands/compare/anchor-vs-tillamook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.