---
title: "Butter brands: Which are searched most?"
description: "Compare the butter brands people buy. Share of Search among Land O'Lakes, Country Crock, Anchor, Lurpak, Mainland and Kerrygold, the butter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/butter-brands"
publisher: "Brandwave"
---

# Butter brands: Which are searched most?

Compare the butter brands people buy. Share of Search among Land O'Lakes, Country Crock, Anchor, Lurpak, Mainland and Kerrygold, the butter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Butter brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Land O'Lakes, 74.6%

## Which brand is most popular in search among butter brands worldwide?

- In August 2026, Land O'Lakes was the most searched among butter brands worldwide, with an estimated 60.5K branded searches and 74.6% estimated Share of Search within this set.
- Country Crock is in 2nd place, 59.3 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide decreased from 76% to 74.6%.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide increased from 8.3% to 10%.
- Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide peaked at 76.8% in April 2026 and was lowest at 73% in February 2026.
- Across the 11 months ending August 2026, Country Crock’s estimated Share of Search among butter brands worldwide peaked at 15.7% in November 2025 and was lowest at 12.9% in May 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide peaked at 11.9% in February 2026 and was lowest at 8.3% in December 2025.
- Across the 11 months ending August 2026, Country Crock, Lurpak, Mainland and Kerrygold held steady: their estimated Share of Search among butter brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Land O'Lakes vs Country Crock: compare search popularity](/demand/global-en/compare/country-crock-vs-land-o-lakes): 74.6% against 15.3% Share of Search.
- [Land O'Lakes vs Anchor: compare search popularity](/demand/global-en/compare/anchor-vs-land-o-lakes): 74.6% against 10% Share of Search.
- [Country Crock vs Anchor: compare search popularity](/demand/global-en/compare/anchor-vs-country-crock): 15.3% against 10% Share of Search.

## How did search popularity change for butter brands worldwide in August 2026?

- Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.
- Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Land O'Lakes | 74.6% | 60.5K | 0.0% | Land O'Lakes |
| 2 | Country Crock | 15.3% | 12.4K | +0.5% | Country Crock |
| 3 | Anchor | 10% | 8.1K | 0.0% | Anchor |
| 4 | Lurpak | 0.02% | 20 | +100.0% | Arla Foods |
| 5 | Mainland | 0.02% | 20 | +100.0% | Mainland |
| — | Kerrygold | — | — | — | Kerrygold |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Land O'Lakes | 60.5K | 76% | 1 |
| Oct 2025 | Country Crock | 12.4K | 15.6% | 2 |
| Oct 2025 | Anchor | 6.6K | 8.3% | 3 |
| Oct 2025 | Lurpak | 20 | 0.03% | 4 |
| Oct 2025 | Mainland | 20 | 0.03% | 5 |
| Oct 2025 | Kerrygold | — | — | — |
| Nov 2025 | Land O'Lakes | 60.5K | 76% | 1 |
| Nov 2025 | Country Crock | 12.5K | 15.7% | 2 |
| Nov 2025 | Anchor | 6.6K | 8.3% | 3 |
| Nov 2025 | Lurpak | 10 | 0.01% | 4 |
| Nov 2025 | Mainland | 10 | 0.01% | 5 |
| Nov 2025 | Kerrygold | — | — | — |
| Dec 2025 | Land O'Lakes | 60.5K | 76% | 1 |
| Dec 2025 | Country Crock | 12.5K | 15.7% | 2 |
| Dec 2025 | Anchor | 6.6K | 8.3% | 3 |
| Dec 2025 | Lurpak | 30 | 0.04% | 4 |
| Dec 2025 | Mainland | 20 | 0.03% | 5 |
| Dec 2025 | Kerrygold | — | — | — |
| Jan 2026 | Land O'Lakes | 60.5K | 74.6% | 1 |
| Jan 2026 | Country Crock | 12.4K | 15.3% | 2 |
| Jan 2026 | Anchor | 8.1K | 10% | 3 |
| Jan 2026 | Lurpak | 20 | 0.02% | 4 |
| Jan 2026 | Mainland | 20 | 0.02% | 5 |
| Jan 2026 | Kerrygold | — | — | — |
| Feb 2026 | Land O'Lakes | 49.5K | 73% | 1 |
| Feb 2026 | Country Crock | 10.2K | 15.1% | 2 |
| Feb 2026 | Anchor | 8.1K | 11.9% | 3 |
| Feb 2026 | Lurpak | 10 | 0.01% | 4 |
| Feb 2026 | Mainland | 10 | 0.01% | 5 |
| Feb 2026 | Kerrygold | — | — | — |
| Mar 2026 | Land O'Lakes | 60.5K | 74.6% | 1 |
| Mar 2026 | Country Crock | 12.4K | 15.3% | 2 |
| Mar 2026 | Anchor | 8.1K | 10% | 3 |
| Mar 2026 | Lurpak | 30 | 0.04% | 4 |
| Mar 2026 | Mainland | 10 | 0.01% | 5 |
| Mar 2026 | Kerrygold | — | — | — |
| Apr 2026 | Land O'Lakes | 60.5K | 76.8% | 1 |
| Apr 2026 | Country Crock | 10.2K | 12.9% | 2 |
| Apr 2026 | Anchor | 8.1K | 10.3% | 3 |
| Apr 2026 | Lurpak | 10 | 0.01% | 4 |
| Apr 2026 | Mainland | 10 | 0.01% | 5 |
| Apr 2026 | Kerrygold | — | — | — |
| May 2026 | Land O'Lakes | 60.5K | 76.8% | 1 |
| May 2026 | Country Crock | 10.2K | 12.9% | 2 |
| May 2026 | Anchor | 8.1K | 10.3% | 3 |
| May 2026 | Mainland | 20 | 0.03% | 4 |
| May 2026 | Lurpak | 10 | 0.01% | 5 |
| May 2026 | Kerrygold | — | — | — |
| Jun 2026 | Land O'Lakes | 60.5K | 76.1% | 1 |
| Jun 2026 | Country Crock | 12.4K | 15.6% | 2 |
| Jun 2026 | Anchor | 6.6K | 8.3% | 3 |
| Jun 2026 | Lurpak | 10 | 0.01% | 4 |
| Jun 2026 | Mainland | 10 | 0.01% | 5 |
| Jun 2026 | Kerrygold | — | — | — |
| Jul 2026 | Land O'Lakes | 60.5K | 74.7% | 1 |
| Jul 2026 | Country Crock | 12.4K | 15.3% | 2 |
| Jul 2026 | Anchor | 8.1K | 10% | 3 |
| Jul 2026 | Lurpak | 10 | 0.01% | 4 |
| Jul 2026 | Mainland | 10 | 0.01% | 5 |
| Jul 2026 | Kerrygold | — | — | — |
| Aug 2026 | Land O'Lakes | 60.5K | 74.6% | 1 |
| Aug 2026 | Country Crock | 12.4K | 15.3% | 2 |
| Aug 2026 | Anchor | 8.1K | 10% | 3 |
| Aug 2026 | Lurpak | 20 | 0.02% | 4 |
| Aug 2026 | Mainland | 20 | 0.02% | 5 |
| Aug 2026 | Kerrygold | — | — | — |
| Sep 2026 | Anchor | — | — | — |
| Sep 2026 | Country Crock | — | — | — |
| Sep 2026 | Kerrygold | — | — | — |
| Sep 2026 | Land O'Lakes | — | — | — |
| Sep 2026 | Lurpak | — | — | — |
| Sep 2026 | Mainland | — | — | — |

## What is being compared

- **Anchor**: Measured on the search term “anchor milk”.
- **Country Crock**: Measured on the search terms “country crock” and “country crock spread”, summed into one figure.
- **Kerrygold**: Measured on the search term “kerrygold butter”.
- **Land O'Lakes**: Measured on the search term “land o'lakes”.
- **Lurpak**: Measured on the search term “lurpak nz”.
- **Mainland**: Measured on the search term “mainland brie”.

- [Anchor](/demand/global-en/brands/anchor)
- [Country Crock](/demand/global-en/brands/country-crock)
- [Kerrygold](/demand/global-en/brands/kerrygold)
- [Land O'Lakes](/demand/global-en/brands/land-o-lakes)
- [Lurpak](/demand/global-en/brands/lurpak)
- [Mainland](/demand/global-en/brands/mainland)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among butter brands worldwide?

In August 2026, Land O'Lakes was the most searched among butter brands worldwide, with an estimated 60.5K branded searches and 74.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Butter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/butter-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/butter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.