---
title: "Navan vs SAP Concur: Which is searched more?"
description: "Is Navan or SAP Concur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business travel management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/business-travel-platforms/compare/navan-vs-sap-concur"
publisher: "Brandwave"
---

# Navan vs SAP Concur: Which is searched more?

Is Navan or SAP Concur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business travel management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Navan and SAP Concur
- **Competitive set**: Business travel management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Navan Share of Search**: 44.7%
- **SAP Concur Share of Search**: 30.9%

## Is Navan or SAP Concur more popular in search?

- In September 2026, Navan had more branded searches than SAP Concur among business travel management platforms worldwide. Navan had about 386,000 branded searches, while SAP Concur had 267,000. Navan made up 44.7% of all business travel management platform searches we track, and SAP Concur accounted for 30.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: SAP Concur took it in December 2025, Navan took it in January 2026.
- Across the 12 months ending September 2026, Navan’s share of searches among business travel management platforms worldwide moved from 41.1% to 44.7%, and its estimated monthly branded searches moved from 387K to 386K.
- Across the 12 months ending September 2026, SAP Concur’s share of searches among business travel management platforms worldwide moved from 28.6% to 30.9%, and its estimated monthly branded searches moved from 270K to 267K.

## Top business travel management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Navan appeared in all five answers. SAP Concur was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navan was listed before SAP Concur in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Navan | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Perk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| SAP Concur | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Engine | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Egencia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Serko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about business travel management platforms

- Asked ChatGPT "Which business travel platform should I use?": 1. Navan, 2. Perk, 3. SAP Concur
- Asked ChatGPT "What are the best business travel platforms?": 1. Navan, 2. Perk, 3. SAP Concur, 4. Engine
- Asked ChatGPT "What's the best business travel platform for a travelling sales team?": 1. Perk, 2. Navan, 3. SAP Concur
- Searched Google, AI Overview "business travel platform": 1. Navan, 2. Perk, 3. Engine, 4. SAP Concur
- Searched Google, AI Overview "corporate travel management": 1. Navan, 2. Perk

Not named in any answer: Egencia and Serko.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for business travel management platforms worldwide in September 2026?

- In September 2026, SAP Concur gained share of searches among business travel management platforms worldwide, from 28.8% to 30.9%.
- In September 2026, Navan lost share of searches among business travel management platforms worldwide, from 50.3% to 44.7%.

## Month by month

| Month | Navan estimated searches | Navan Share of Search | Navan rank | SAP Concur estimated searches | SAP Concur Share of Search | SAP Concur rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 387K | 41.1% | 1 | 270K | 28.6% | 2 |
| Nov 2025 | 259K | 36.8% | 1 | 221K | 31.4% | 2 |
| Dec 2025 | 212K | 36.7% | 2 | 218K | 37.8% | 1 |
| Jan 2026 | 317K | 41.4% | 1 | 223K | 29.1% | 2 |
| Feb 2026 | 260K | 38% | 1 | 223K | 32.6% | 2 |
| Mar 2026 | 320K | 39.2% | 1 | 270K | 33.1% | 2 |
| Apr 2026 | 319K | 39.4% | 1 | 267K | 33.1% | 2 |
| May 2026 | 319K | 43.5% | 1 | 222K | 30.3% | 2 |
| Jun 2026 | 319K | 41.6% | 1 | 266K | 34.7% | 2 |
| Jul 2026 | 316K | 45.5% | 1 | 220K | 31.7% | 2 |
| Aug 2026 | 383K | 50.3% | 1 | 220K | 28.8% | 2 |
| Sep 2026 | 386K | 44.7% | 1 | 267K | 30.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Navan’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Navan**: Measured on the search terms “navan”, “navan expense”, “navan travel”, “navan tripactions”, “tripactions” and “tripactions navan”, summed into one figure.
- **SAP Concur**: Measured on the search terms “concur app”, “concur expense”, “concur expense app”, “concur expense management”, “concur expense software”, “concur expenseit”, “concur mobile app”, “concur travel”, “concur travel app”, “SAP Concur”, “sap concur app”, “sap concur expense”, “sap concur expenseit”, “sap concur software” and “sap concur travel”, summed into one figure.

- [Navan profile](/demand/global-en/brands/navan)
- [SAP Concur profile](/demand/global-en/brands/sap-concur)
- [All business travel management platforms worldwide](/demand/global-en/categories/business-travel-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Navan or SAP Concur more popular in search?

In September 2026, Navan had more branded searches than SAP Concur among business travel management platforms worldwide. Navan had about 386,000 branded searches, while SAP Concur had 267,000. Navan made up 44.7% of all business travel management platform searches we track, and SAP Concur accounted for 30.9%.

## Cite this page

Brandwave. "Navan vs SAP Concur: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/business-travel-platforms/compare/navan-vs-sap-concur

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/business-travel-platforms/compare/navan-vs-sap-concur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
