--- title: "Business messaging platforms: Which brands are most popular in search?" description: "Compare the platforms businesses send messages with. Share of Search among Twilio, Vonage, Infobip, Sinch and MessageBird, the business messaging platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/business-messaging-platforms" publisher: "Brandwave" --- # Business messaging platforms: Which brands are most popular in search? Compare the platforms businesses send messages with. Share of Search among Twilio, Vonage, Infobip, Sinch and MessageBird, the business messaging platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Business messaging platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Twilio, 79.1% ## Which brand is most popular in search among business messaging platforms worldwide? - In August 2026, Twilio was the most searched among business messaging platforms worldwide, with an estimated 677K branded searches and 79.1% estimated Share of Search within this set. - Vonage is in 2nd place, 70.2 percentage points behind at 8.9% Share of Search. - Across the 11 months ending August 2026, Twilio’s estimated Share of Search among business messaging platforms worldwide increased from 75.8% to 79.1%. - Across the 11 months ending August 2026, Vonage’s estimated Share of Search among business messaging platforms worldwide decreased from 10.4% to 8.9%. - Across the 11 months ending August 2026, Infobip’s estimated Share of Search among business messaging platforms worldwide decreased from 6.8% to 5.8%. - Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among business messaging platforms worldwide decreased from 2.5% to 1.4%. - Across the 11 months ending August 2026, Twilio’s estimated Share of Search among business messaging platforms worldwide peaked at 79.1% in August 2026 and was lowest at 71.6% in December 2025. - Across the 11 months ending August 2026, Vonage’s estimated Share of Search among business messaging platforms worldwide peaked at 12.2% in January 2026 and was lowest at 8.8% in May 2026. - Across the 11 months ending August 2026, Infobip’s estimated Share of Search among business messaging platforms worldwide peaked at 6.8% in October 2025 and was lowest at 5.6% in March 2026. - Across the 11 months ending August 2026, Sinch’s estimated Share of Search among business messaging platforms worldwide peaked at 6.5% in December 2025 and was lowest at 4.6% in October 2025. - Across the 11 months ending August 2026, MessageBird’s estimated Share of Search among business messaging platforms worldwide peaked at 3.5% in December 2025 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, Sinch held steady: its estimated Share of Search among business messaging platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Twilio vs Vonage: compare search popularity](/demand/global-en/compare/twilio-vs-vonage): 79.1% against 8.9% Share of Search. - [Twilio vs Infobip: compare search popularity](/demand/global-en/compare/infobip-vs-twilio): 79.1% against 5.8% Share of Search. - [Twilio vs Sinch: compare search popularity](/demand/global-en/compare/sinch-vs-twilio): 79.1% against 4.8% Share of Search. - [Vonage vs Infobip: compare search popularity](/demand/global-en/compare/infobip-vs-vonage): 8.9% against 5.8% Share of Search. - [Vonage vs Sinch: compare search popularity](/demand/global-en/compare/sinch-vs-vonage): 8.9% against 4.8% Share of Search. - [Infobip vs Sinch: compare search popularity](/demand/global-en/compare/infobip-vs-sinch): 5.8% against 4.8% Share of Search. ## How did search popularity change for business messaging platforms worldwide in August 2026? - MessageBird’s estimated Share of Search among business messaging platforms worldwide has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026. - Estimated monthly branded searches for Infobip worldwide fell 18.1% over 11 measured months, from 60.6K to 49.7K in August 2026. - Estimated monthly branded searches for Vonage worldwide fell 17.9% over 11 measured months, from 92.6K to 76.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Twilio | 79.1% | 677K | +0.0% | Twilio | | 2 | Vonage | 8.9% | 76.1K | +0.1% | Vonage | | 3 | Infobip | 5.8% | 49.7K | -0.1% | Infobip | | 4 | Sinch | 4.8% | 41.1K | +0.1% | Sinch | | 5 | MessageBird | 1.4% | 12.1K | -18.2% | MessageBird | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Twilio | 676K | 75.8% | 1 | | Oct 2025 | Vonage | 92.6K | 10.4% | 2 | | Oct 2025 | Infobip | 60.6K | 6.8% | 3 | | Oct 2025 | Sinch | 41K | 4.6% | 4 | | Oct 2025 | MessageBird | 22.2K | 2.5% | 5 | | Nov 2025 | Twilio | 553K | 74.5% | 1 | | Nov 2025 | Vonage | 76.1K | 10.3% | 2 | | Nov 2025 | Infobip | 49.6K | 6.7% | 3 | | Nov 2025 | Sinch | 41K | 5.5% | 4 | | Nov 2025 | MessageBird | 22.2K | 3% | 5 | | Dec 2025 | Twilio | 453K | 71.6% | 1 | | Dec 2025 | Vonage | 76K | 12% | 2 | | Dec 2025 | Sinch | 40.9K | 6.5% | 3 | | Dec 2025 | Infobip | 40.6K | 6.4% | 4 | | Dec 2025 | MessageBird | 22.2K | 3.5% | 5 | | Jan 2026 | Twilio | 553K | 72.9% | 1 | | Jan 2026 | Vonage | 92.7K | 12.2% | 2 | | Jan 2026 | Infobip | 49.6K | 6.5% | 3 | | Jan 2026 | Sinch | 41.1K | 5.4% | 4 | | Jan 2026 | MessageBird | 22.2K | 2.9% | 5 | | Feb 2026 | Twilio | 553K | 74.6% | 1 | | Feb 2026 | Vonage | 75.8K | 10.2% | 2 | | Feb 2026 | Infobip | 49.6K | 6.7% | 3 | | Feb 2026 | Sinch | 40.9K | 5.5% | 4 | | Feb 2026 | MessageBird | 22.2K | 3% | 5 | | Mar 2026 | Twilio | 677K | 76.7% | 1 | | Mar 2026 | Vonage | 92.8K | 10.5% | 2 | | Mar 2026 | Infobip | 49.7K | 5.6% | 3 | | Mar 2026 | Sinch | 41K | 4.6% | 4 | | Mar 2026 | MessageBird | 22.2K | 2.5% | 5 | | Apr 2026 | Twilio | 677K | 78.5% | 1 | | Apr 2026 | Vonage | 76.2K | 8.8% | 2 | | Apr 2026 | Infobip | 49.7K | 5.8% | 3 | | Apr 2026 | Sinch | 40.9K | 4.7% | 4 | | Apr 2026 | MessageBird | 18.1K | 2.1% | 5 | | May 2026 | Twilio | 676K | 78.5% | 1 | | May 2026 | Vonage | 76.1K | 8.8% | 2 | | May 2026 | Infobip | 49.7K | 5.8% | 3 | | May 2026 | Sinch | 40.9K | 4.7% | 4 | | May 2026 | MessageBird | 18.1K | 2.1% | 5 | | Jun 2026 | Twilio | 676K | 78.9% | 1 | | Jun 2026 | Vonage | 75.9K | 8.9% | 2 | | Jun 2026 | Infobip | 49.6K | 5.8% | 3 | | Jun 2026 | Sinch | 40.9K | 4.8% | 4 | | Jun 2026 | MessageBird | 14.8K | 1.7% | 5 | | Jul 2026 | Twilio | 676K | 78.8% | 1 | | Jul 2026 | Vonage | 76K | 8.9% | 2 | | Jul 2026 | Infobip | 49.7K | 5.8% | 3 | | Jul 2026 | Sinch | 41K | 4.8% | 4 | | Jul 2026 | MessageBird | 14.8K | 1.7% | 5 | | Aug 2026 | Twilio | 677K | 79.1% | 1 | | Aug 2026 | Vonage | 76.1K | 8.9% | 2 | | Aug 2026 | Infobip | 49.7K | 5.8% | 3 | | Aug 2026 | Sinch | 41.1K | 4.8% | 4 | | Aug 2026 | MessageBird | 12.1K | 1.4% | 5 | | Sep 2026 | Infobip | — | — | — | | Sep 2026 | MessageBird | — | — | — | | Sep 2026 | Sinch | — | — | — | | Sep 2026 | Twilio | — | — | — | | Sep 2026 | Vonage | — | — | — | ## What is being compared - **Infobip**: Measured on the search terms “infobip”, “infobip app” and “infobip com”, summed into one figure. - **MessageBird**: Measured on the search term “messagebird”. - **Sinch**: Measured on the search terms “sinch”, “sinch app”, “sinch com” and “sinch software”, summed into one figure. - **Twilio**: Measured on the search terms “twilio”, “twilio app”, “twilio com”, “twilio communications api” and “twilio software”, summed into one figure. - **Vonage**: Measured on the search terms “vonage”, “vonage app”, “vonage com”, “vonage communications api” and “vonage software”, summed into one figure. - [Infobip](/demand/global-en/brands/infobip) - [MessageBird](/demand/global-en/brands/messagebird) - [Sinch](/demand/global-en/brands/sinch) - [Twilio](/demand/global-en/brands/twilio) - [Vonage](/demand/global-en/brands/vonage) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among business messaging platforms worldwide? In August 2026, Twilio was the most searched among business messaging platforms worldwide, with an estimated 677K branded searches and 79.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Business messaging platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/business-messaging-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/business-messaging-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.