---
title: "Business intelligence tools: Which brands are most popular in search?"
description: "Compare the business intelligence tools teams measure with. Share of Search among Power BI, Domo, Metabase, Looker, Qlik and Tableau, the business intelligence tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/business-intelligence-tools"
publisher: "Brandwave"
---

# Business intelligence tools: Which brands are most popular in search?

Compare the business intelligence tools teams measure with. Share of Search among Power BI, Domo, Metabase, Looker, Qlik and Tableau, the business intelligence tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business intelligence tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Power BI, 75.3%

## Which brand is most popular in search among business intelligence tools worldwide?

- In August 2026, Power BI was the most searched among business intelligence tools worldwide, with an estimated 2.2M branded searches and 75.3% estimated Share of Search within this set.
- Domo is in 2nd place, 60.1 percentage points behind at 15.1% Share of Search.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide decreased from 76.9% to 75.3%.
- Across the 11 months ending August 2026, Domo’s estimated Share of Search among business intelligence tools worldwide increased from 12.6% to 15.1%.
- Across the 11 months ending August 2026, Metabase’s estimated Share of Search among business intelligence tools worldwide increased from 3.1% to 3.7%.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide decreased from 3.9% to 3.1%.
- Across the 11 months ending August 2026, Qlik’s estimated Share of Search among business intelligence tools worldwide decreased from 3.1% to 2.5%.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide peaked at 79.8% in February 2026 and was lowest at 74.3% in December 2025.
- Across the 11 months ending August 2026, Domo’s estimated Share of Search among business intelligence tools worldwide peaked at 15.1% in August 2026 and was lowest at 10.7% in November 2025.
- Across the 11 months ending August 2026, Metabase rose from 4th to 3rd among business intelligence tools worldwide.
- Across the 11 months ending August 2026, Looker fell from 3rd to 4th among business intelligence tools worldwide.
- Across the 11 months ending August 2026, Tableau held steady: its estimated Share of Search among business intelligence tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Power BI vs Domo: compare search popularity](/demand/global-en/compare/domo-vs-power-bi): 75.3% against 15.1% Share of Search.
- [Power BI vs Metabase: compare search popularity](/demand/global-en/compare/metabase-vs-power-bi): 75.3% against 3.7% Share of Search.
- [Power BI vs Looker: compare search popularity](/demand/global-en/compare/looker-vs-power-bi): 75.3% against 3.1% Share of Search.
- [Power BI vs Qlik: compare search popularity](/demand/global-en/compare/power-bi-vs-qlik): 75.3% against 2.5% Share of Search.
- [Domo vs Metabase: compare search popularity](/demand/global-en/compare/domo-vs-metabase): 15.1% against 3.7% Share of Search.
- [Domo vs Looker: compare search popularity](/demand/global-en/compare/domo-vs-looker): 15.1% against 3.1% Share of Search.
- [Domo vs Qlik: compare search popularity](/demand/global-en/compare/domo-vs-qlik): 15.1% against 2.5% Share of Search.
- [Metabase vs Looker: compare search popularity](/demand/global-en/compare/looker-vs-metabase): 3.7% against 3.1% Share of Search.
- [Metabase vs Qlik: compare search popularity](/demand/global-en/compare/metabase-vs-qlik): 3.7% against 2.5% Share of Search.
- [Looker vs Qlik: compare search popularity](/demand/global-en/compare/looker-vs-qlik): 3.1% against 2.5% Share of Search.

## How did search popularity change for business intelligence tools worldwide in August 2026?

- In August 2026, Domo gained estimated Share of Search among business intelligence tools worldwide, from 12.7% to 15.1%.
- In August 2026, Power BI lost estimated Share of Search among business intelligence tools worldwide, from 77.4% to 75.3%.
- Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
- Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Power BI | 75.3% | 2.2M | 0.0% | Microsoft |
| 2 | Domo | 15.1% | 450K | +22.3% | Domo |
| 3 | Metabase | 3.7% | 111K | +0.2% | Metabase |
| 4 | Looker | 3.1% | 93.6K | -0.4% | Google |
| 5 | Qlik | 2.5% | 74K | 0.0% | Qlik |
| 6 | Tableau | 0.27% | 8.1K | 0.0% | Tableau |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Power BI | 2.7M | 76.9% | 1 |
| Oct 2025 | Domo | 450K | 12.6% | 2 |
| Oct 2025 | Looker | 138K | 3.9% | 3 |
| Oct 2025 | Metabase | 111K | 3.1% | 4 |
| Oct 2025 | Qlik | 110K | 3.1% | 5 |
| Oct 2025 | Tableau | 12.1K | 0.34% | 6 |
| Nov 2025 | Power BI | 2.7M | 79.8% | 1 |
| Nov 2025 | Domo | 368K | 10.7% | 2 |
| Nov 2025 | Looker | 113K | 3.3% | 3 |
| Nov 2025 | Metabase | 111K | 3.2% | 4 |
| Nov 2025 | Qlik | 90.5K | 2.6% | 5 |
| Nov 2025 | Tableau | 12.1K | 0.35% | 6 |
| Dec 2025 | Power BI | 2.2M | 74.3% | 1 |
| Dec 2025 | Domo | 450K | 14.9% | 2 |
| Dec 2025 | Looker | 113K | 3.7% | 3 |
| Dec 2025 | Metabase | 111K | 3.7% | 4 |
| Dec 2025 | Qlik | 90.5K | 3% | 5 |
| Dec 2025 | Tableau | 9.9K | 0.33% | 6 |
| Jan 2026 | Power BI | 2.7M | 78% | 1 |
| Jan 2026 | Domo | 450K | 12.8% | 2 |
| Jan 2026 | Looker | 113K | 3.2% | 3 |
| Jan 2026 | Metabase | 111K | 3.2% | 4 |
| Jan 2026 | Qlik | 90.5K | 2.6% | 5 |
| Jan 2026 | Tableau | 9.9K | 0.28% | 6 |
| Feb 2026 | Power BI | 2.7M | 79.8% | 1 |
| Feb 2026 | Domo | 368K | 10.7% | 2 |
| Feb 2026 | Looker | 114K | 3.3% | 3 |
| Feb 2026 | Metabase | 111K | 3.2% | 4 |
| Feb 2026 | Qlik | 90.5K | 2.6% | 5 |
| Feb 2026 | Tableau | 9.9K | 0.29% | 6 |
| Mar 2026 | Power BI | 2.7M | 76.8% | 1 |
| Mar 2026 | Domo | 450K | 12.6% | 2 |
| Mar 2026 | Looker | 139K | 3.9% | 3 |
| Mar 2026 | Metabase | 136K | 3.8% | 4 |
| Mar 2026 | Qlik | 90.5K | 2.5% | 5 |
| Mar 2026 | Tableau | 12.1K | 0.34% | 6 |
| Apr 2026 | Power BI | 2.7M | 77.9% | 1 |
| Apr 2026 | Domo | 450K | 12.8% | 2 |
| Apr 2026 | Looker | 114K | 3.2% | 3 |
| Apr 2026 | Metabase | 111K | 3.2% | 4 |
| Apr 2026 | Qlik | 90.5K | 2.6% | 5 |
| Apr 2026 | Tableau | 9.9K | 0.28% | 6 |
| May 2026 | Power BI | 2.7M | 78% | 1 |
| May 2026 | Domo | 450K | 12.8% | 2 |
| May 2026 | Looker | 114K | 3.2% | 3 |
| May 2026 | Metabase | 111K | 3.2% | 4 |
| May 2026 | Qlik | 90.5K | 2.6% | 5 |
| May 2026 | Tableau | 8.1K | 0.23% | 6 |
| Jun 2026 | Power BI | 2.2M | 74.8% | 1 |
| Jun 2026 | Domo | 450K | 15% | 2 |
| Jun 2026 | Metabase | 111K | 3.7% | 3 |
| Jun 2026 | Looker | 94K | 3.1% | 4 |
| Jun 2026 | Qlik | 90.5K | 3% | 5 |
| Jun 2026 | Tableau | 8.1K | 0.27% | 6 |
| Jul 2026 | Power BI | 2.2M | 77.4% | 1 |
| Jul 2026 | Domo | 368K | 12.7% | 2 |
| Jul 2026 | Metabase | 111K | 3.8% | 3 |
| Jul 2026 | Looker | 94K | 3.2% | 4 |
| Jul 2026 | Qlik | 74K | 2.6% | 5 |
| Jul 2026 | Tableau | 8.1K | 0.28% | 6 |
| Aug 2026 | Power BI | 2.2M | 75.3% | 1 |
| Aug 2026 | Domo | 450K | 15.1% | 2 |
| Aug 2026 | Metabase | 111K | 3.7% | 3 |
| Aug 2026 | Looker | 93.6K | 3.1% | 4 |
| Aug 2026 | Qlik | 74K | 2.5% | 5 |
| Aug 2026 | Tableau | 8.1K | 0.27% | 6 |
| Sep 2026 | Domo | — | — | — |
| Sep 2026 | Looker | — | — | — |
| Sep 2026 | Metabase | — | — | — |
| Sep 2026 | Power BI | — | — | — |
| Sep 2026 | Qlik | — | — | — |
| Sep 2026 | Tableau | — | — | — |

## What is being compared

- **Domo**: Measured on the search term “domo”.
- **Looker**: Measured on the search terms “looker”, “looker app”, “looker business intelligence” and “looker software”, summed into one figure.
- **Metabase**: Measured on the search terms “metabase”, “metabase app”, “metabase business intelligence”, “metabase com” and “metabase software”, summed into one figure.
- **Power BI**: Measured on the search term “power bi”.
- **Qlik**: Measured on the search term “qlik”.
- **Tableau**: Measured on the search term “tableau software”.

- [Domo](/demand/global-en/brands/domo)
- [Looker](/demand/global-en/brands/looker)
- [Metabase](/demand/global-en/brands/metabase)
- [Power BI](/demand/global-en/brands/power-bi)
- [Qlik](/demand/global-en/brands/qlik)
- [Tableau](/demand/global-en/brands/tableau)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business intelligence tools worldwide?

In August 2026, Power BI was the most searched among business intelligence tools worldwide, with an estimated 2.2M branded searches and 75.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Business intelligence tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/business-intelligence-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/business-intelligence-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.