---
title: "Business intelligence platforms: Which brands are most popular in search?"
description: "Compare services and tools used to analyze business data and build reporting dashboards. Share of Search among Microsoft Power BI, Metabase, Looker, Sisense and GoodData, the business intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/business-intelligence-platforms"
publisher: "Brandwave"
---

# Business intelligence platforms: Which brands are most popular in search?

Compare services and tools used to analyze business data and build reporting dashboards. Share of Search among Microsoft Power BI, Metabase, Looker, Sisense and GoodData, the business intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business intelligence platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Microsoft Power BI, 92.9%

## Which brand is most popular in search among business intelligence platforms worldwide?

- In August 2026, Microsoft Power BI was the most searched among business intelligence platforms worldwide, with an estimated 2.8M branded searches and 92.9% estimated Share of Search within this set.
- Metabase is in 2nd place, 89.2 percentage points behind at 3.7% Share of Search.
- Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide increased from 92% to 92.9%.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence platforms worldwide decreased from 4.2% to 3.1%.
- Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide peaked at 93.1% in May 2026 and was lowest at 91.4% in December 2025.
- Across the 11 months ending August 2026, Metabase rose from 3rd to 2nd among business intelligence platforms worldwide.
- Across the 11 months ending August 2026, Looker fell from 2nd to 3rd among business intelligence platforms worldwide.
- Across the 11 months ending August 2026, Sisense and GoodData held steady: their estimated Share of Search among business intelligence platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Microsoft Power BI vs Metabase: compare search popularity](/demand/global-en/compare/metabase-vs-microsoft-power-bi): 92.9% against 3.7% Share of Search.
- [Microsoft Power BI vs Looker: compare search popularity](/demand/global-en/compare/looker-vs-microsoft-power-bi): 92.9% against 3.1% Share of Search.
- [Metabase vs Looker: compare search popularity](/demand/global-en/compare/looker-vs-metabase): 3.7% against 3.1% Share of Search.

## How did search popularity change for business intelligence platforms worldwide in August 2026?

- Estimated monthly branded searches for Sisense worldwide fell 45.2% over 11 measured months, from 10K to 5.5K in August 2026.
- Estimated monthly branded searches for GoodData worldwide fell 45.1% over 11 measured months, from 4.5K to 2.5K in August 2026.
- Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Microsoft Power BI | 92.9% | 2.8M | -0.1% | Microsoft |
| 2 | Metabase | 3.7% | 111K | +0.2% | Metabase |
| 3 | Looker | 3.1% | 93.6K | -0.4% | Google |
| 4 | Sisense | 0.18% | 5.5K | -0.2% | Sisense |
| 5 | GoodData | 0.08% | 2.5K | -0.8% | GoodData |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microsoft Power BI | 3M | 92% | 1 |
| Oct 2025 | Looker | 138K | 4.2% | 2 |
| Oct 2025 | Metabase | 111K | 3.4% | 3 |
| Oct 2025 | Sisense | 10K | 0.3% | 4 |
| Oct 2025 | GoodData | 4.5K | 0.14% | 5 |
| Nov 2025 | Microsoft Power BI | 3.1M | 92.8% | 1 |
| Nov 2025 | Looker | 113K | 3.4% | 2 |
| Nov 2025 | Metabase | 111K | 3.4% | 3 |
| Nov 2025 | Sisense | 10.1K | 0.31% | 4 |
| Nov 2025 | GoodData | 3.7K | 0.11% | 5 |
| Dec 2025 | Microsoft Power BI | 2.5M | 91.4% | 1 |
| Dec 2025 | Looker | 113K | 4.1% | 2 |
| Dec 2025 | Metabase | 111K | 4.1% | 3 |
| Dec 2025 | Sisense | 8.3K | 0.3% | 4 |
| Dec 2025 | GoodData | 3K | 0.11% | 5 |
| Jan 2026 | Microsoft Power BI | 3.1M | 92.8% | 1 |
| Jan 2026 | Looker | 113K | 3.4% | 2 |
| Jan 2026 | Metabase | 111K | 3.4% | 3 |
| Jan 2026 | Sisense | 8.2K | 0.25% | 4 |
| Jan 2026 | GoodData | 3.7K | 0.11% | 5 |
| Feb 2026 | Microsoft Power BI | 3M | 92.8% | 1 |
| Feb 2026 | Looker | 114K | 3.5% | 2 |
| Feb 2026 | Metabase | 111K | 3.4% | 3 |
| Feb 2026 | Sisense | 8.3K | 0.25% | 4 |
| Feb 2026 | GoodData | 3.7K | 0.11% | 5 |
| Mar 2026 | Microsoft Power BI | 3.1M | 91.5% | 1 |
| Mar 2026 | Looker | 139K | 4.1% | 2 |
| Mar 2026 | Metabase | 136K | 4% | 3 |
| Mar 2026 | Sisense | 8.3K | 0.24% | 4 |
| Mar 2026 | GoodData | 3.7K | 0.11% | 5 |
| Apr 2026 | Microsoft Power BI | 3.1M | 92.9% | 1 |
| Apr 2026 | Looker | 114K | 3.4% | 2 |
| Apr 2026 | Metabase | 111K | 3.3% | 3 |
| Apr 2026 | Sisense | 6.8K | 0.2% | 4 |
| Apr 2026 | GoodData | 3.7K | 0.11% | 5 |
| May 2026 | Microsoft Power BI | 3.1M | 93.1% | 1 |
| May 2026 | Looker | 114K | 3.4% | 2 |
| May 2026 | Metabase | 111K | 3.3% | 3 |
| May 2026 | Sisense | 6.7K | 0.2% | 4 |
| May 2026 | GoodData | 3K | 0.09% | 5 |
| Jun 2026 | Microsoft Power BI | 2.7M | 92.6% | 1 |
| Jun 2026 | Metabase | 111K | 3.8% | 2 |
| Jun 2026 | Looker | 94K | 3.2% | 3 |
| Jun 2026 | Sisense | 6.8K | 0.23% | 4 |
| Jun 2026 | GoodData | 2.9K | 0.1% | 5 |
| Jul 2026 | Microsoft Power BI | 2.8M | 92.9% | 1 |
| Jul 2026 | Metabase | 111K | 3.7% | 2 |
| Jul 2026 | Looker | 94K | 3.1% | 3 |
| Jul 2026 | Sisense | 5.5K | 0.18% | 4 |
| Jul 2026 | GoodData | 2.5K | 0.08% | 5 |
| Aug 2026 | Microsoft Power BI | 2.8M | 92.9% | 1 |
| Aug 2026 | Metabase | 111K | 3.7% | 2 |
| Aug 2026 | Looker | 93.6K | 3.1% | 3 |
| Aug 2026 | Sisense | 5.5K | 0.18% | 4 |
| Aug 2026 | GoodData | 2.5K | 0.08% | 5 |
| Sep 2026 | GoodData | — | — | — |
| Sep 2026 | Looker | — | — | — |
| Sep 2026 | Metabase | — | — | — |
| Sep 2026 | Microsoft Power BI | — | — | — |
| Sep 2026 | Sisense | — | — | — |

## What is being compared

- **GoodData**: Measured on the search terms “gooddata”, “gooddata business intelligence”, “gooddata com” and “gooddata software”, summed into one figure.
- **Looker**: Measured on the search terms “looker”, “looker app”, “looker business intelligence” and “looker software”, summed into one figure.
- **Metabase**: Measured on the search terms “metabase”, “metabase app”, “metabase business intelligence”, “metabase com” and “metabase software”, summed into one figure.
- **Microsoft Power BI**: Measured on the search terms “microsoft power bi”, “microsoft power bi app”, “microsoft power bi online”, “microsoft power bi software”, “microsoft powerbi”, “microsoftpowerbi”, “power bi desktop” and “powerbi”, summed into one figure.
- **Sisense**: Measured on the search terms “sisense”, “sisense app”, “sisense business intelligence”, “sisense com” and “sisense software”, summed into one figure.

- [GoodData](/demand/global-en/brands/gooddata)
- [Looker](/demand/global-en/brands/looker)
- [Metabase](/demand/global-en/brands/metabase)
- [Microsoft Power BI](/demand/global-en/brands/microsoft-power-bi)
- [Sisense](/demand/global-en/brands/sisense)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business intelligence platforms worldwide?

In August 2026, Microsoft Power BI was the most searched among business intelligence platforms worldwide, with an estimated 2.8M branded searches and 92.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Business intelligence platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/business-intelligence-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/business-intelligence-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.