---
title: "Business data platforms: Which are searched most?"
description: "Compare the platforms that hold company and market data. Share of Search among Dun & Bradstreet, ZoomInfo, Crunchbase, PitchBook and CB Insights, the business data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/business-data-platforms"
publisher: "Brandwave"
---

# Business data platforms: Which are searched most?

Compare the platforms that hold company and market data. Share of Search among Dun & Bradstreet, ZoomInfo, Crunchbase, PitchBook and CB Insights, the business data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business data platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dun & Bradstreet, 41%

## Which brand is most popular in search among business data platforms worldwide?

- In August 2026, Dun & Bradstreet was the most searched among business data platforms worldwide, with an estimated 254K branded searches and 41% estimated Share of Search within this set.
- ZoomInfo is in 2nd place, 8 percentage points behind at 33% Share of Search.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide increased from 32.8% to 41%.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide increased from 32.2% to 33%.
- Across the 11 months ending August 2026, Crunchbase’s estimated Share of Search among business data platforms worldwide decreased from 21.1% to 14.6%.
- Across the 11 months ending August 2026, PitchBook’s estimated Share of Search among business data platforms worldwide decreased from 11.6% to 9.8%.
- Across the 11 months ending August 2026, CB Insights’ estimated Share of Search among business data platforms worldwide decreased from 2.3% to 1.6%.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide peaked at 41% in August 2026 and was lowest at 26.8% in March 2026.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide peaked at 37.4% in April 2026 and was lowest at 29.4% in November 2025.
- Across the 11 months ending August 2026, Crunchbase’s estimated Share of Search among business data platforms worldwide peaked at 25.7% in March 2026 and was lowest at 14.6% in August 2026.
- Across the 11 months ending August 2026, PitchBook’s estimated Share of Search among business data platforms worldwide peaked at 14.1% in March 2026 and was lowest at 8.5% in May 2026.

## Compare search popularity between leading brands

- [Dun & Bradstreet vs ZoomInfo: compare search popularity](/demand/global-en/compare/dun-bradstreet-vs-zoominfo): 41% against 33% Share of Search.
- [Dun & Bradstreet vs Crunchbase: compare search popularity](/demand/global-en/compare/crunchbase-vs-dun-bradstreet): 41% against 14.6% Share of Search.
- [Dun & Bradstreet vs PitchBook: compare search popularity](/demand/global-en/compare/dun-bradstreet-vs-pitchbook): 41% against 9.8% Share of Search.
- [ZoomInfo vs Crunchbase: compare search popularity](/demand/global-en/compare/crunchbase-vs-zoominfo): 33% against 14.6% Share of Search.
- [ZoomInfo vs PitchBook: compare search popularity](/demand/global-en/compare/pitchbook-vs-zoominfo): 33% against 9.8% Share of Search.
- [Crunchbase vs PitchBook: compare search popularity](/demand/global-en/compare/crunchbase-vs-pitchbook): 14.6% against 9.8% Share of Search.

## How did search popularity change for business data platforms worldwide in August 2026?

- In August 2026, Dun & Bradstreet gained estimated Share of Search among business data platforms worldwide, from 37.1% to 41%.
- In August 2026, PitchBook gained estimated Share of Search among business data platforms worldwide, from 8.8% to 9.8%.
- In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.5% to 33%.
- In August 2026, Crunchbase lost estimated Share of Search among business data platforms worldwide, from 16.1% to 14.6%.
- Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dun & Bradstreet | 41% | 254K | 0.0% | Dun & Bradstreet |
| 2 | ZoomInfo | 33% | 204K | -18.1% | ZoomInfo |
| 3 | Crunchbase | 14.6% | 90.5K | -17.7% | Crunchbase |
| 4 | PitchBook | 9.8% | 60.5K | 0.0% | PitchBook |
| 5 | CB Insights | 1.6% | 9.9K | 0.0% | CB Insights |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dun & Bradstreet | 256K | 32.8% | 1 |
| Oct 2025 | ZoomInfo | 251K | 32.2% | 2 |
| Oct 2025 | Crunchbase | 165K | 21.1% | 3 |
| Oct 2025 | PitchBook | 90.5K | 11.6% | 4 |
| Oct 2025 | CB Insights | 18.1K | 2.3% | 5 |
| Nov 2025 | Dun & Bradstreet | 254K | 36.3% | 1 |
| Nov 2025 | ZoomInfo | 206K | 29.4% | 2 |
| Nov 2025 | Crunchbase | 135K | 19.3% | 3 |
| Nov 2025 | PitchBook | 90.5K | 12.9% | 4 |
| Nov 2025 | CB Insights | 14.8K | 2.1% | 5 |
| Dec 2025 | Dun & Bradstreet | 209K | 35% | 1 |
| Dec 2025 | ZoomInfo | 206K | 34.4% | 2 |
| Dec 2025 | Crunchbase | 110K | 18.4% | 3 |
| Dec 2025 | PitchBook | 60.5K | 10.1% | 4 |
| Dec 2025 | CB Insights | 12.1K | 2% | 5 |
| Jan 2026 | Dun & Bradstreet | 256K | 34.3% | 1 |
| Jan 2026 | ZoomInfo | 251K | 33.6% | 2 |
| Jan 2026 | Crunchbase | 135K | 18.1% | 3 |
| Jan 2026 | PitchBook | 90.5K | 12.1% | 4 |
| Jan 2026 | CB Insights | 14.8K | 2% | 5 |
| Feb 2026 | Dun & Bradstreet | 256K | 34.2% | 1 |
| Feb 2026 | ZoomInfo | 253K | 33.7% | 2 |
| Feb 2026 | Crunchbase | 135K | 18% | 3 |
| Feb 2026 | PitchBook | 90.5K | 12.1% | 4 |
| Feb 2026 | CB Insights | 14.8K | 2% | 5 |
| Mar 2026 | ZoomInfo | 305K | 31.9% | 1 |
| Mar 2026 | Dun & Bradstreet | 256K | 26.8% | 2 |
| Mar 2026 | Crunchbase | 246K | 25.7% | 3 |
| Mar 2026 | PitchBook | 135K | 14.1% | 4 |
| Mar 2026 | CB Insights | 14.8K | 1.5% | 5 |
| Apr 2026 | ZoomInfo | 305K | 37.4% | 1 |
| Apr 2026 | Dun & Bradstreet | 256K | 31.4% | 2 |
| Apr 2026 | Crunchbase | 165K | 20.3% | 3 |
| Apr 2026 | PitchBook | 74K | 9.1% | 4 |
| Apr 2026 | CB Insights | 14.8K | 1.8% | 5 |
| May 2026 | Dun & Bradstreet | 256K | 35.9% | 1 |
| May 2026 | ZoomInfo | 250K | 35% | 2 |
| May 2026 | Crunchbase | 135K | 18.9% | 3 |
| May 2026 | PitchBook | 60.5K | 8.5% | 4 |
| May 2026 | CB Insights | 12.1K | 1.7% | 5 |
| Jun 2026 | Dun & Bradstreet | 254K | 36.3% | 1 |
| Jun 2026 | ZoomInfo | 250K | 35.7% | 2 |
| Jun 2026 | Crunchbase | 110K | 15.7% | 3 |
| Jun 2026 | PitchBook | 74K | 10.6% | 4 |
| Jun 2026 | CB Insights | 12.1K | 1.7% | 5 |
| Jul 2026 | Dun & Bradstreet | 254K | 37.1% | 1 |
| Jul 2026 | ZoomInfo | 250K | 36.5% | 2 |
| Jul 2026 | Crunchbase | 110K | 16.1% | 3 |
| Jul 2026 | PitchBook | 60.5K | 8.8% | 4 |
| Jul 2026 | CB Insights | 9.9K | 1.4% | 5 |
| Aug 2026 | Dun & Bradstreet | 254K | 41% | 1 |
| Aug 2026 | ZoomInfo | 204K | 33% | 2 |
| Aug 2026 | Crunchbase | 90.5K | 14.6% | 3 |
| Aug 2026 | PitchBook | 60.5K | 9.8% | 4 |
| Aug 2026 | CB Insights | 9.9K | 1.6% | 5 |
| Sep 2026 | CB Insights | — | — | — |
| Sep 2026 | Crunchbase | — | — | — |
| Sep 2026 | Dun & Bradstreet | — | — | — |
| Sep 2026 | PitchBook | — | — | — |
| Sep 2026 | ZoomInfo | — | — | — |

## What is being compared

- **CB Insights**: Measured on the search term “cb insights”.
- **Crunchbase**: Measured on the search term “crunchbase”.
- **Dun & Bradstreet**: Measured on the search terms “dun and bradstreet” and “dunbradstreet”, summed into one figure.
- **PitchBook**: Measured on the search term “pitchbook”.
- **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure.

- [CB Insights](/demand/global-en/brands/cb-insights)
- [Crunchbase](/demand/global-en/brands/crunchbase)
- [Dun & Bradstreet](/demand/global-en/brands/dun-bradstreet)
- [PitchBook](/demand/global-en/brands/pitchbook)
- [ZoomInfo](/demand/global-en/brands/zoominfo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business data platforms worldwide?

In August 2026, Dun & Bradstreet was the most searched among business data platforms worldwide, with an estimated 254K branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Business data platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/business-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/business-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.