--- title: "Business banking platforms: Which brands are most popular in search?" description: "Compare the banks and platforms small businesses bank with. Share of Search among Brex, Bluevine, Mercury, Novo and Rho, the business banking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/business-banking-platforms" publisher: "Brandwave" --- # Business banking platforms: Which brands are most popular in search? Compare the banks and platforms small businesses bank with. Share of Search among Brex, Bluevine, Mercury, Novo and Rho, the business banking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Business banking platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Brex, 34.2% ## Which brand is most popular in search among business banking platforms worldwide? - In August 2026, Brex was the most searched among business banking platforms worldwide, with an estimated 93.6K branded searches and 34.2% estimated Share of Search within this set. - Bluevine is in 2nd place, 1.1 percentage points behind at 33.1% Share of Search. - Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide decreased from 40% to 34.2%. - Across the 11 months ending August 2026, Bluevine’s estimated Share of Search among business banking platforms worldwide increased from 29.2% to 33.1%. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among business banking platforms worldwide increased from 23.9% to 27.1%. - Across the 11 months ending August 2026, Novo’s estimated Share of Search among business banking platforms worldwide decreased from 4.8% to 3.6%. - Across the 11 months ending August 2026, Brex’s estimated Share of Search among business banking platforms worldwide peaked at 61.1% in January 2026 and was lowest at 34.2% in June 2026. - Across the 11 months ending August 2026, Bluevine’s estimated Share of Search among business banking platforms worldwide peaked at 33.1% in July 2026 and was lowest at 17.6% in January 2026. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among business banking platforms worldwide peaked at 29% in April 2026 and was lowest at 17.6% in January 2026. - Across the 11 months ending August 2026, Novo’s estimated Share of Search among business banking platforms worldwide peaked at 5.2% in February 2026 and was lowest at 2.9% in January 2026. - Across the 11 months ending August 2026, Rho’s estimated Share of Search among business banking platforms worldwide peaked at 2.1% in October 2025 and was lowest at 0.86% in January 2026. - Across the 11 months ending August 2026, Rho held steady: its estimated Share of Search among business banking platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Brex vs Bluevine: compare search popularity](/demand/global-en/compare/bluevine-vs-brex): 34.2% against 33.1% Share of Search. - [Brex vs Mercury: compare search popularity](/demand/global-en/compare/brex-vs-mercury-bank): 34.2% against 27.1% Share of Search. - [Brex vs Novo: compare search popularity](/demand/global-en/compare/brex-vs-novo): 34.2% against 3.6% Share of Search. - [Bluevine vs Mercury: compare search popularity](/demand/global-en/compare/bluevine-vs-mercury-bank): 33.1% against 27.1% Share of Search. - [Bluevine vs Novo: compare search popularity](/demand/global-en/compare/bluevine-vs-novo): 33.1% against 3.6% Share of Search. - [Mercury vs Novo: compare search popularity](/demand/global-en/compare/mercury-bank-vs-novo): 27.1% against 3.6% Share of Search. ## How did search popularity change for business banking platforms worldwide in August 2026? - Rho’s estimated Share of Search among business banking platforms worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026. - Estimated monthly branded searches for Mercury worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Bluevine worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026. - Estimated monthly branded searches for Novo worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Brex | 34.2% | 93.6K | -0.8% | Brex | | 2 | Bluevine | 33.1% | 90.5K | 0.0% | Bluevine | | 3 | Mercury | 27.1% | 74K | 0.0% | Mercury | | 4 | Novo | 3.6% | 9.9K | 0.0% | Novo | | 5 | Rho | 2% | 5.4K | +22.7% | Rho | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brex | 101K | 40% | 1 | | Oct 2025 | Bluevine | 74K | 29.2% | 2 | | Oct 2025 | Mercury | 60.5K | 23.9% | 3 | | Oct 2025 | Novo | 12.1K | 4.8% | 4 | | Oct 2025 | Rho | 5.4K | 2.1% | 5 | | Nov 2025 | Brex | 96.7K | 39.5% | 1 | | Nov 2025 | Bluevine | 74K | 30.2% | 2 | | Nov 2025 | Mercury | 60.5K | 24.7% | 3 | | Nov 2025 | Novo | 9.9K | 4% | 4 | | Nov 2025 | Rho | 3.6K | 1.5% | 5 | | Dec 2025 | Brex | 98.9K | 39.8% | 1 | | Dec 2025 | Bluevine | 74K | 29.8% | 2 | | Dec 2025 | Mercury | 60.5K | 24.4% | 3 | | Dec 2025 | Novo | 12.1K | 4.9% | 4 | | Dec 2025 | Rho | 2.9K | 1.2% | 5 | | Jan 2026 | Brex | 257K | 61.1% | 1 | | Jan 2026 | Bluevine | 74K | 17.6% | 2 | | Jan 2026 | Mercury | 74K | 17.6% | 3 | | Jan 2026 | Novo | 12.1K | 2.9% | 4 | | Jan 2026 | Rho | 3.6K | 0.86% | 5 | | Feb 2026 | Brex | 116K | 41.1% | 1 | | Feb 2026 | Bluevine | 74K | 26.2% | 2 | | Feb 2026 | Mercury | 74K | 26.2% | 3 | | Feb 2026 | Novo | 14.8K | 5.2% | 4 | | Feb 2026 | Rho | 3.6K | 1.3% | 5 | | Mar 2026 | Brex | 117K | 37% | 1 | | Mar 2026 | Bluevine | 90.5K | 28.6% | 2 | | Mar 2026 | Mercury | 90.5K | 28.6% | 3 | | Mar 2026 | Novo | 14.8K | 4.7% | 4 | | Mar 2026 | Rho | 3.6K | 1.1% | 5 | | Apr 2026 | Brex | 115K | 36.9% | 1 | | Apr 2026 | Bluevine | 90.5K | 29% | 2 | | Apr 2026 | Mercury | 90.5K | 29% | 3 | | Apr 2026 | Novo | 12.1K | 3.9% | 4 | | Apr 2026 | Rho | 3.6K | 1.2% | 5 | | May 2026 | Brex | 95.2K | 34.6% | 1 | | May 2026 | Bluevine | 90.5K | 32.9% | 2 | | May 2026 | Mercury | 74K | 26.9% | 3 | | May 2026 | Novo | 12.1K | 4.4% | 4 | | May 2026 | Rho | 3.6K | 1.3% | 5 | | Jun 2026 | Brex | 94.2K | 34.2% | 1 | | Jun 2026 | Bluevine | 90.5K | 32.9% | 2 | | Jun 2026 | Mercury | 74K | 26.9% | 3 | | Jun 2026 | Novo | 12.1K | 4.4% | 4 | | Jun 2026 | Rho | 4.4K | 1.6% | 5 | | Jul 2026 | Brex | 94.4K | 34.5% | 1 | | Jul 2026 | Bluevine | 90.5K | 33.1% | 2 | | Jul 2026 | Mercury | 74K | 27.1% | 3 | | Jul 2026 | Novo | 9.9K | 3.6% | 4 | | Jul 2026 | Rho | 4.4K | 1.6% | 5 | | Aug 2026 | Brex | 93.6K | 34.2% | 1 | | Aug 2026 | Bluevine | 90.5K | 33.1% | 2 | | Aug 2026 | Mercury | 74K | 27.1% | 3 | | Aug 2026 | Novo | 9.9K | 3.6% | 4 | | Aug 2026 | Rho | 5.4K | 2% | 5 | | Sep 2026 | Bluevine | — | — | — | | Sep 2026 | Brex | — | — | — | | Sep 2026 | Mercury | — | — | — | | Sep 2026 | Novo | — | — | — | | Sep 2026 | Rho | — | — | — | ## What is being compared - **Bluevine**: Measured on the search term “bluevine”. - **Brex**: Measured on the search terms “brex”, “brex app”, “brex business credit card”, “brex com”, “brex corporate card” and “brex software”, summed into one figure. - **Mercury**: Measured on the search term “mercury bank”. - **Novo**: Measured on the search term “novo banking”. - **Rho**: Measured on the search term “rho banking”. - [Bluevine](/demand/global-en/brands/bluevine) - [Brex](/demand/global-en/brands/brex) - [Mercury](/demand/global-en/brands/mercury-bank) - [Novo](/demand/global-en/brands/novo) - [Rho](/demand/global-en/brands/rho) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among business banking platforms worldwide? In August 2026, Brex was the most searched among business banking platforms worldwide, with an estimated 93.6K branded searches and 34.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Business banking platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/business-banking-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/business-banking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.