--- title: "Buoyancy aid brands: Which are searched most?" description: "Compare the buoyancy aid brands people buy. Share of Search among Crewsaver, NRS and Baltic, the buoyancy aid brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/buoyancy-aid-brands" publisher: "Brandwave" --- # Buoyancy aid brands: Which are searched most? Compare the buoyancy aid brands people buy. Share of Search among Crewsaver, NRS and Baltic, the buoyancy aid brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Buoyancy aid brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Crewsaver, 87.4% ## Which brand is most popular in search among buoyancy aid brands worldwide? - In September 2026, Crewsaver was the most searched among buoyancy aid brands worldwide, with an estimated 1.6K branded searches and 87.4% estimated Share of Search within this set. - NRS is in 2nd place, 79.8 percentage points behind at 7.7% Share of Search. - Across the 12 months ending September 2026, Crewsaver’s estimated Share of Search among buoyancy aid brands worldwide decreased from 90% to 87.4%. - Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy aid brands worldwide increased from 6.6% to 7.7%. - Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy aid brands worldwide increased from 3.3% to 4.9%. - Across the 12 months ending September 2026, Crewsaver’s estimated Share of Search among buoyancy aid brands worldwide peaked at 90.9% in January 2026 and was lowest at 84.8% in July 2026. - Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy aid brands worldwide peaked at 7.9% in March 2026 and was lowest at 3.9% in November 2025. - Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy aid brands worldwide peaked at 7.6% in July 2026 and was lowest at 3.3% in October 2025. ## Compare search popularity between leading brands - [Crewsaver vs NRS: compare search popularity](/demand/global-en/compare/crewsaver-vs-nrs): 87.4% against 7.7% Share of Search. - [Crewsaver vs Baltic: compare search popularity](/demand/global-en/compare/baltic-vs-crewsaver): 87.4% against 4.9% Share of Search. - [NRS vs Baltic: compare search popularity](/demand/global-en/compare/baltic-vs-nrs): 7.7% against 4.9% Share of Search. ## How did search popularity change for buoyancy aid brands worldwide in September 2026? - In September 2026, NRS overtook Baltic to rank 2nd among buoyancy aid brands worldwide, with 7.7% estimated Share of Search. - In September 2026, Baltic lost estimated Share of Search among buoyancy aid brands worldwide, from 6.4% to 4.9%. - Estimated monthly branded searches for Crewsaver worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Crewsaver | 87.4% | 1.6K | -15.8% | Crewsaver | | 2 | NRS | 7.7% | 140 | 0.0% | NRS | | 3 | Baltic | 4.9% | 90 | -35.7% | Baltic | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crewsaver | 1.9K | 90% | 1 | | Oct 2025 | NRS | 140 | 6.6% | 2 | | Oct 2025 | Baltic | 70 | 3.3% | 3 | | Nov 2025 | Crewsaver | 1.6K | 89.9% | 1 | | Nov 2025 | Baltic | 110 | 6.2% | 2 | | Nov 2025 | NRS | 70 | 3.9% | 3 | | Dec 2025 | Crewsaver | 1.3K | 87.8% | 1 | | Dec 2025 | Baltic | 90 | 6.1% | 2 | | Dec 2025 | NRS | 90 | 6.1% | 3 | | Jan 2026 | Crewsaver | 1.6K | 90.9% | 1 | | Jan 2026 | NRS | 90 | 5.1% | 2 | | Jan 2026 | Baltic | 70 | 4% | 3 | | Feb 2026 | Crewsaver | 1.6K | 87.4% | 1 | | Feb 2026 | NRS | 140 | 7.7% | 2 | | Feb 2026 | Baltic | 90 | 4.9% | 3 | | Mar 2026 | Crewsaver | 1.9K | 88% | 1 | | Mar 2026 | NRS | 170 | 7.9% | 2 | | Mar 2026 | Baltic | 90 | 4.2% | 3 | | Apr 2026 | Crewsaver | 1.9K | 87.2% | 1 | | Apr 2026 | NRS | 170 | 7.8% | 2 | | Apr 2026 | Baltic | 110 | 5% | 3 | | May 2026 | Crewsaver | 1.9K | 86% | 1 | | May 2026 | NRS | 170 | 7.7% | 2 | | May 2026 | Baltic | 140 | 6.3% | 3 | | Jun 2026 | Crewsaver | 1.9K | 86% | 1 | | Jun 2026 | NRS | 170 | 7.7% | 2 | | Jun 2026 | Baltic | 140 | 6.3% | 3 | | Jul 2026 | Crewsaver | 1.9K | 84.8% | 1 | | Jul 2026 | Baltic | 170 | 7.6% | 2 | | Jul 2026 | NRS | 170 | 7.6% | 3 | | Aug 2026 | Crewsaver | 1.9K | 87.2% | 1 | | Aug 2026 | Baltic | 140 | 6.4% | 2 | | Aug 2026 | NRS | 140 | 6.4% | 3 | | Sep 2026 | Crewsaver | 1.6K | 87.4% | 1 | | Sep 2026 | NRS | 140 | 7.7% | 2 | | Sep 2026 | Baltic | 90 | 4.9% | 3 | ## What is being compared - **Baltic**: Measured on the search term “baltic lifejacket”. - **Crewsaver**: Measured on the search term “crewsaver”. - **NRS**: Measured on the search term “nrs gear”. - [Baltic](/demand/global-en/brands/baltic) - [Crewsaver](/demand/global-en/brands/crewsaver) - [NRS](/demand/global-en/brands/nrs) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among buoyancy aid brands worldwide? In September 2026, Crewsaver was the most searched among buoyancy aid brands worldwide, with an estimated 1.6K branded searches and 87.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Buoyancy aid brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/buoyancy-aid-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/buoyancy-aid-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.