--- title: "Bug tracking brands: Which are searched most?" description: "Compare the bug tracking brands people buy. Share of Search among GitHub, Jira, GitLab and Linear, the bug tracking brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bug-tracking-brands" publisher: "Brandwave" --- # Bug tracking brands: Which are searched most? Compare the bug tracking brands people buy. Share of Search among GitHub, Jira, GitLab and Linear, the bug tracking brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bug tracking brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: GitHub, 85.8% ## Which brand is most popular in search among bug tracking brands worldwide? - In September 2026, GitHub was the most searched among bug tracking brands worldwide, with an estimated 16.6M branded searches and 85.8% estimated Share of Search within this set. - Jira is in 2nd place, 76.2 percentage points behind at 9.7% Share of Search. - Across the 12 months ending September 2026, GitHub’s estimated Share of Search among bug tracking brands worldwide increased from 80.2% to 85.8%. - Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide decreased from 13.6% to 9.7%. - Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide decreased from 5.9% to 4.3%. - Across the 12 months ending September 2026, GitHub’s estimated Share of Search among bug tracking brands worldwide peaked at 88% in August 2026 and was lowest at 80.2% in October 2025. - Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide peaked at 13.6% in October 2025 and was lowest at 8.1% in May 2026. - Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide peaked at 5.9% in October 2025 and was lowest at 3.6% in August 2026. - Across the 12 months ending September 2026, Linear held steady: its estimated Share of Search among bug tracking brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [GitHub vs Jira: compare search popularity](/demand/global-en/compare/github-vs-jira): 85.8% against 9.7% Share of Search. - [GitHub vs GitLab: compare search popularity](/demand/global-en/compare/github-vs-gitlab): 85.8% against 4.3% Share of Search. - [Jira vs GitLab: compare search popularity](/demand/global-en/compare/gitlab-vs-jira): 9.7% against 4.3% Share of Search. ## How did search popularity change for bug tracking brands worldwide in September 2026? - In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%. - In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%. - In September 2026, GitHub lost estimated Share of Search among bug tracking brands worldwide, from 88% to 85.8%. - Estimated monthly branded searches for Linear worldwide rose 25.6% over 12 measured months, from 34.2K to 43K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | GitHub | 85.8% | 16.6M | 0.0% | GitHub | | 2 | Jira | 9.7% | 1.9M | +21.4% | Jira | | 3 | GitLab | 4.3% | 823K | +22.3% | GitLab | | 4 | Linear | 0.22% | 43K | -5.1% | Linear | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | GitHub | 11.1M | 80.2% | 1 | | Oct 2025 | Jira | 1.9M | 13.6% | 2 | | Oct 2025 | GitLab | 823K | 5.9% | 3 | | Oct 2025 | Linear | 34.2K | 0.25% | 4 | | Nov 2025 | GitHub | 13.6M | 85.8% | 1 | | Nov 2025 | Jira | 1.5M | 9.8% | 2 | | Nov 2025 | GitLab | 673K | 4.2% | 3 | | Nov 2025 | Linear | 28.1K | 0.18% | 4 | | Dec 2025 | GitHub | 11.1M | 85% | 1 | | Dec 2025 | Jira | 1.3M | 9.6% | 2 | | Dec 2025 | GitLab | 673K | 5.2% | 3 | | Dec 2025 | Linear | 29.5K | 0.23% | 4 | | Jan 2026 | GitHub | 11.1M | 83.1% | 1 | | Jan 2026 | Jira | 1.5M | 11.6% | 2 | | Jan 2026 | GitLab | 673K | 5% | 3 | | Jan 2026 | Linear | 41.7K | 0.31% | 4 | | Feb 2026 | GitHub | 13.6M | 85.7% | 1 | | Feb 2026 | Jira | 1.5M | 9.8% | 2 | | Feb 2026 | GitLab | 673K | 4.2% | 3 | | Feb 2026 | Linear | 46K | 0.29% | 4 | | Mar 2026 | GitHub | 16.6M | 85.7% | 1 | | Mar 2026 | Jira | 1.9M | 9.7% | 2 | | Mar 2026 | GitLab | 823K | 4.2% | 3 | | Mar 2026 | Linear | 63.1K | 0.33% | 4 | | Apr 2026 | GitHub | 16.6M | 87.2% | 1 | | Apr 2026 | Jira | 1.5M | 8.1% | 2 | | Apr 2026 | GitLab | 823K | 4.3% | 3 | | Apr 2026 | Linear | 54.3K | 0.29% | 4 | | May 2026 | GitHub | 16.6M | 87.2% | 1 | | May 2026 | Jira | 1.5M | 8.1% | 2 | | May 2026 | GitLab | 823K | 4.3% | 3 | | May 2026 | Linear | 55K | 0.29% | 4 | | Jun 2026 | GitHub | 13.6M | 84.9% | 1 | | Jun 2026 | Jira | 1.5M | 9.6% | 2 | | Jun 2026 | GitLab | 823K | 5.1% | 3 | | Jun 2026 | Linear | 54.2K | 0.34% | 4 | | Jul 2026 | GitHub | 13.6M | 85.7% | 1 | | Jul 2026 | Jira | 1.5M | 9.7% | 2 | | Jul 2026 | GitLab | 673K | 4.2% | 3 | | Jul 2026 | Linear | 47.7K | 0.3% | 4 | | Aug 2026 | GitHub | 16.6M | 88% | 1 | | Aug 2026 | Jira | 1.5M | 8.2% | 2 | | Aug 2026 | GitLab | 673K | 3.6% | 3 | | Aug 2026 | Linear | 45.3K | 0.24% | 4 | | Sep 2026 | GitHub | 16.6M | 85.8% | 1 | | Sep 2026 | Jira | 1.9M | 9.7% | 2 | | Sep 2026 | GitLab | 823K | 4.3% | 3 | | Sep 2026 | Linear | 43K | 0.22% | 4 | ## What is being compared - **GitHub**: Measured on the search term “github”. - **GitLab**: Measured on the search term “gitlab”. - **Jira**: Measured on the search terms “jira” and “jira software”, summed into one figure. - **Linear**: Measured on the search terms “Linear app”, “linear desktop app”, “linear issue tracker”, “linear issues”, “linear mcp”, “linear software” and “linear.app”, summed into one figure. - [GitHub](/demand/global-en/brands/github) - [GitLab](/demand/global-en/brands/gitlab) - [Jira](/demand/global-en/brands/jira) - [Linear](/demand/global-en/brands/linear) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bug tracking brands worldwide? In September 2026, GitHub was the most searched among bug tracking brands worldwide, with an estimated 16.6M branded searches and 85.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bug tracking brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bug-tracking-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bug-tracking-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.