---
title: "Off! vs Repel: Which is searched more?"
description: "Which is more popular in search, Off! or Repel? Compare estimated monthly branded-search demand and Share of Search inside the Bug spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bug-spray-brands/compare/off-vs-repel"
publisher: "Brandwave"
---

# Off! vs Repel: Which is searched more?

Which is more popular in search, Off! or Repel? Compare estimated monthly branded-search demand and Share of Search inside the Bug spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Off! and Repel
- **Competitive set**: Bug spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Off! Share of Search**: 10.5%
- **Repel Share of Search**: 64.9%

## Which is more popular in search, Off! or Repel?

- In September 2026, Repel had more branded searches than Off! among bug spray brands worldwide. Repel was estimated to have 11.7K branded searches compared to Off!’s 1.9K, and held a 64.9% Share of Search versus Off!’s 10.5%.
- Repel was ahead of Off! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among bug spray brands worldwide moved from 16.2% to 10.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Repel’s estimated Share of Search among bug spray brands worldwide moved from 70.8% to 64.9%, and its estimated monthly branded searches moved from 10.5K to 11.7K.

## How did search popularity change for bug spray brands worldwide in September 2026?

- Estimated monthly branded searches for Repel worldwide rose 11% over 12 measured months, from 10.5K to 11.7K in September 2026.
- Estimated monthly branded searches for Off! worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Month by month

| Month | Off! estimated searches | Off! Share of Search | Off! rank | Repel estimated searches | Repel Share of Search | Repel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 16.2% | 2 | 10.5K | 70.8% | 1 |
| Nov 2025 | 1.6K | 15.8% | 2 | 7.2K | 71% | 1 |
| Dec 2025 | 1.6K | 16.5% | 2 | 6.5K | 66.7% | 1 |
| Jan 2026 | 1.6K | 13.9% | 2 | 8.3K | 71.8% | 1 |
| Feb 2026 | 1.3K | 16% | 3 | 5.2K | 63.7% | 1 |
| Mar 2026 | 1.6K | 10.8% | 3 | 7.7K | 52.2% | 1 |
| Apr 2026 | 1.9K | 9.7% | 3 | 9.5K | 48.6% | 1 |
| May 2026 | 2.4K | 11.5% | 3 | 13K | 62.3% | 1 |
| Jun 2026 | 2.9K | 8.8% | 3 | 24.8K | 74.8% | 1 |
| Jul 2026 | 3.6K | 11.2% | 3 | 21.8K | 68% | 1 |
| Aug 2026 | 2.9K | 10.8% | 3 | 17.3K | 64.4% | 1 |
| Sep 2026 | 1.9K | 10.5% | 3 | 11.7K | 64.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Off!’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Off!**: Measured on the search term “off mosquito”.
- **Repel**: Measured on the search terms “repel bug spray”, “repel insect”, “repel insect repellent” and “repel spray”, summed into one figure.

- [Off! profile](/demand/global-en/brands/off)
- [Repel profile](/demand/global-en/brands/repel)
- [All bug spray brands worldwide](/demand/global-en/categories/bug-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Off! or Repel?

In September 2026, Repel had more branded searches than Off! among bug spray brands worldwide. Repel was estimated to have 11.7K branded searches compared to Off!’s 1.9K, and held a 64.9% Share of Search versus Off!’s 10.5%.

## Cite this page

Brandwave. "Off! vs Repel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bug-spray-brands/compare/off-vs-repel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bug-spray-brands/compare/off-vs-repel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.