---
title: "Barbour vs Carhartt: Which is searched more?"
description: "Which is more popular in search, Barbour or Carhartt? Compare estimated monthly branded-search demand and Share of Search inside the Bucket hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bucket-hat-brands/compare/barbour-vs-carhartt"
publisher: "Brandwave"
---

# Barbour vs Carhartt: Which is searched more?

Which is more popular in search, Barbour or Carhartt? Compare estimated monthly branded-search demand and Share of Search inside the Bucket hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barbour and Carhartt
- **Competitive set**: Bucket hat brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Barbour Share of Search**: 55.4%
- **Carhartt Share of Search**: 24.2%

## Which is more popular in search, Barbour or Carhartt?

- In September 2026, Barbour had more branded searches than Carhartt among bucket hat brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Carhartt’s 533K, and held a 55.4% Share of Search versus Carhartt’s 24.2%.
- Barbour was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide moved from 57.1% to 55.4%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among bucket hat brands worldwide moved from 28.8% to 24.2%, and its estimated monthly branded searches moved from 923K to 533K.

## How did search popularity change for bucket hat brands worldwide in September 2026?

- In September 2026, Carhartt overtook Billabong to rank 2nd among bucket hat brands worldwide, with 24.2% estimated Share of Search.
- In September 2026, Barbour gained estimated Share of Search among bucket hat brands worldwide, from 48.1% to 55.4%.

## Month by month

| Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 57.1% | 1 | 923K | 28.8% | 2 |
| Nov 2025 | 1.8M | 45.6% | 1 | 1.6M | 40.7% | 2 |
| Dec 2025 | 1.8M | 45.5% | 1 | 1.6M | 40.8% | 2 |
| Jan 2026 | 1.2M | 45.1% | 1 | 936K | 34.6% | 2 |
| Feb 2026 | 823K | 45.2% | 1 | 547K | 30% | 2 |
| Mar 2026 | 1M | 51% | 1 | 410K | 20.9% | 3 |
| Apr 2026 | 823K | 49.3% | 1 | 296K | 17.7% | 3 |
| May 2026 | 673K | 45.5% | 1 | 256K | 17.3% | 3 |
| Jun 2026 | 450K | 35.2% | 2 | 278K | 21.8% | 3 |
| Jul 2026 | 450K | 35.2% | 2 | 280K | 21.9% | 3 |
| Aug 2026 | 823K | 48.1% | 1 | 340K | 19.8% | 3 |
| Sep 2026 | 1.2M | 55.4% | 1 | 533K | 24.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barbour’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barbour**: Measured on the search term “barbour”.
- **Carhartt**: Measured on the search terms “carhartt bag”, “carhartt belt”, “carhartt boiler suit”, “carhartt car seat cover”, “carhartt cargo pants”, “carhartt cargo shorts”, “carhartt hoody”, “carhartt jacket”, “carhartt lunch cooler”, “carhartt steel toe boot”, “carhartt work pants”, “carhartt work shirts” and “carhartt work shorts”, summed into one figure.

- [Barbour profile](/demand/global-en/brands/barbour)
- [Carhartt profile](/demand/global-en/brands/carhartt)
- [All bucket hat brands worldwide](/demand/global-en/categories/bucket-hat-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barbour or Carhartt?

In September 2026, Barbour had more branded searches than Carhartt among bucket hat brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Carhartt’s 533K, and held a 55.4% Share of Search versus Carhartt’s 24.2%.

## Cite this page

Brandwave. "Barbour vs Carhartt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bucket-hat-brands/compare/barbour-vs-carhartt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bucket-hat-brands/compare/barbour-vs-carhartt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.