--- title: "Bucket hat brands: Which are searched most?" description: "Compare the bucket hat brands people buy. Share of Search among Barbour, Billabong and Carhartt, the bucket hat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bucket-hat-brands" publisher: "Brandwave" --- # Bucket hat brands: Which are searched most? Compare the bucket hat brands people buy. Share of Search among Barbour, Billabong and Carhartt, the bucket hat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bucket hat brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Barbour, 57.5% ## Which brand is most popular in search among bucket hat brands worldwide? - In September 2026, Barbour was the most searched among bucket hat brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. - Billabong is in 2nd place, 36.3 percentage points behind at 21.2% Share of Search. - Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide decreased from 59% to 57.5%. - Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket hat brands worldwide increased from 14.5% to 21.2%. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among bucket hat brands worldwide decreased from 26.5% to 21.2%. - Across the 12 months ending September 2026, Barbour’s estimated Share of Search among bucket hat brands worldwide peaked at 59% in October 2025 and was lowest at 38.6% in June 2026. - Across the 12 months ending September 2026, Billabong’s estimated Share of Search among bucket hat brands worldwide peaked at 47.2% in June 2026 and was lowest at 14.2% in November 2025. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among bucket hat brands worldwide peaked at 38.7% in November 2025 and was lowest at 11.9% in May 2026. - Across the 12 months ending September 2026, Billabong rose from 3rd to 2nd among bucket hat brands worldwide. - Across the 12 months ending September 2026, Carhartt fell from 2nd to 3rd among bucket hat brands worldwide. ## Compare search popularity between leading brands - [Barbour vs Billabong: compare search popularity](/demand/global-en/compare/barbour-vs-billabong): 57.5% against 21.2% Share of Search. - [Barbour vs Carhartt: compare search popularity](/demand/global-en/compare/barbour-vs-carhartt): 57.5% against 21.2% Share of Search. - [Billabong vs Carhartt: compare search popularity](/demand/global-en/compare/billabong-vs-carhartt): 21.2% Share of Search each. ## How did search popularity change for bucket hat brands worldwide in September 2026? - In September 2026, Barbour gained estimated Share of Search among bucket hat brands worldwide, from 50.8% to 57.5%. - In September 2026, Carhartt gained estimated Share of Search among bucket hat brands worldwide, from 15.2% to 21.2%. - In September 2026, Billabong lost estimated Share of Search among bucket hat brands worldwide, from 34% to 21.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Barbour | 57.5% | 1.2M | +48.2% | Barbour | | 2 | Billabong | 21.2% | 450K | -18.2% | Billabong | | 3 | Carhartt | 21.2% | 450K | +82.9% | Carhartt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Barbour | 1.8M | 59% | 1 | | Oct 2025 | Carhartt | 823K | 26.5% | 2 | | Oct 2025 | Billabong | 450K | 14.5% | 3 | | Nov 2025 | Barbour | 1.8M | 47.2% | 1 | | Nov 2025 | Carhartt | 1.5M | 38.7% | 2 | | Nov 2025 | Billabong | 550K | 14.2% | 3 | | Dec 2025 | Barbour | 1.8M | 47.2% | 1 | | Dec 2025 | Carhartt | 1.5M | 38.7% | 2 | | Dec 2025 | Billabong | 550K | 14.2% | 3 | | Jan 2026 | Barbour | 1.2M | 47% | 1 | | Jan 2026 | Carhartt | 823K | 31.7% | 2 | | Jan 2026 | Billabong | 550K | 21.2% | 3 | | Feb 2026 | Barbour | 823K | 47.8% | 1 | | Feb 2026 | Billabong | 450K | 26.1% | 2 | | Feb 2026 | Carhartt | 450K | 26.1% | 3 | | Mar 2026 | Barbour | 1M | 54% | 1 | | Mar 2026 | Billabong | 550K | 29.7% | 2 | | Mar 2026 | Carhartt | 301K | 16.3% | 3 | | Apr 2026 | Barbour | 823K | 52.3% | 1 | | Apr 2026 | Billabong | 550K | 34.9% | 2 | | Apr 2026 | Carhartt | 201K | 12.8% | 3 | | May 2026 | Barbour | 673K | 48.5% | 1 | | May 2026 | Billabong | 550K | 39.6% | 2 | | May 2026 | Carhartt | 165K | 11.9% | 3 | | Jun 2026 | Billabong | 550K | 47.2% | 1 | | Jun 2026 | Barbour | 450K | 38.6% | 2 | | Jun 2026 | Carhartt | 165K | 14.2% | 3 | | Jul 2026 | Billabong | 550K | 47.2% | 1 | | Jul 2026 | Barbour | 450K | 38.6% | 2 | | Jul 2026 | Carhartt | 165K | 14.2% | 3 | | Aug 2026 | Barbour | 823K | 50.8% | 1 | | Aug 2026 | Billabong | 550K | 34% | 2 | | Aug 2026 | Carhartt | 246K | 15.2% | 3 | | Sep 2026 | Barbour | 1.2M | 57.5% | 1 | | Sep 2026 | Billabong | 450K | 21.2% | 2 | | Sep 2026 | Carhartt | 450K | 21.2% | 3 | ## What is being compared - **Barbour**: Measured on the search term “barbour”. - **Billabong**: Measured on the search term “billabong”. - **Carhartt**: Measured on the search term “carhartt jacket”. - [Barbour](/demand/global-en/brands/barbour) - [Billabong](/demand/global-en/brands/billabong) - [Carhartt](/demand/global-en/brands/carhartt) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bucket hat brands worldwide? In September 2026, Barbour was the most searched among bucket hat brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bucket hat brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bucket-hat-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bucket-hat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.