--- title: "Faber-Castell vs Pentel: Which is more popular?" description: "Is Faber-Castell or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brush-pen-brands/compare/faber-castell-vs-pentel" publisher: "Brandwave" --- # Faber-Castell vs Pentel: Which is more popular? Is Faber-Castell or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Pentel - **Competitive set**: Brush pen brands - **Market**: Global - **Month measured**: Oct 2026 - **Faber-Castell Share of Search**: 4.2% - **Pentel Share of Search**: 25.7% ## Is Faber-Castell or Pentel more popular in search? - In October 2026, Pentel had more branded searches than Faber-Castell among brush pen brands worldwide. Pentel had about 9,900 branded searches, while Faber-Castell had 1,600. Pentel made up 25.7% of all brush pen brand searches we track, and Faber-Castell accounted for 4.2%. - Pentel was ahead of Faber-Castell in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Faber-Castell’s share of searches among brush pen brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide moved from 24.2% to 25.7%, and its estimated monthly branded searches held steady at 9.9K. ## Top brush pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pentel was listed before Faber-Castell in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tombow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pentel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Kuretake | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecoline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush pen brands - Asked ChatGPT "What are the best brush pens for lettering?": 1. Tombow, 2. Pentel, 3. Sakura, 4. Kuretake - Asked ChatGPT "Which brush pens should I buy for calligraphy?": 1. Tombow, 2. Pentel - Asked ChatGPT "What's the best brush pen for beginners?": 1. Tombow, 2. Pentel - Searched Google, AI Overview "brush pens": 1. Tombow, 2. Faber-Castell, 3. Kuretake - Searched Google, AI Overview "calligraphy pens": 1. Tombow, 2. Pentel, 3. Faber-Castell Not named in any answer: Ecoline, Arteza and Sharpie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for brush pen brands worldwide in October 2026? - In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%. - Estimated monthly branded searches for Faber-Castell worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026. ## How has branded search for Faber-Castell and Pentel changed worldwide over the last 12 months? | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Pentel estimated searches | Pentel Share of Search | Pentel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 4.6% | 5 | 9.9K | 24.2% | 2 | | Dec 2025 | 2.4K | 4.7% | 5 | 9.9K | 19.6% | 2 | | Jan 2026 | 1.9K | 3.6% | 5 | 18.1K | 33.9% | 2 | | Feb 2026 | 1.6K | 4.1% | 5 | 9.9K | 25.2% | 2 | | Mar 2026 | 1.6K | 4% | 5 | 9.9K | 25% | 2 | | Apr 2026 | 1.6K | 4.8% | 5 | 8.1K | 24.1% | 2 | | May 2026 | 1.3K | 3.6% | 5 | 8.1K | 22.7% | 2 | | Jun 2026 | 1.3K | 4% | 5 | 6.6K | 20.1% | 2 | | Jul 2026 | 1.3K | 3.4% | 5 | 8.1K | 21.3% | 2 | | Aug 2026 | 1.6K | 3.8% | 5 | 9.9K | 23.6% | 2 | | Sep 2026 | 1.6K | 4.5% | 5 | 9.9K | 27.9% | 2 | | Oct 2026 | 1.6K | 4.2% | 5 | 9.9K | 25.7% | 2 | ## How are Faber-Castell’s and Pentel’s branded searches counted? Brandwave collects information about searches that people make online using Faber-Castell’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search term “pitt artist pen”. - **Pentel**: Measured on the search term “pentel brush pen”. - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [Pentel profile](/demand/global-en/brands/pentel) - [All brush pen brands worldwide](/demand/global-en/categories/brush-pen-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Pentel more popular in search? In October 2026, Pentel had more branded searches than Faber-Castell among brush pen brands worldwide. Pentel had about 9,900 branded searches, while Faber-Castell had 1,600. Pentel made up 25.7% of all brush pen brand searches we track, and Faber-Castell accounted for 4.2%. ## Cite this page Brandwave. "Faber-Castell vs Pentel: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/brush-pen-brands/compare/faber-castell-vs-pentel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-pen-brands/compare/faber-castell-vs-pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.