---
title: "Brush pen brands: Which are most popular?"
description: "Compare the brush pens people use for lettering, calligraphy and art. Share of Search among Tombow, Pentel, Kuretake, Ecoline, Faber-Castell, Arteza, Sakura and Sharpie, the brush pen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brush-pen-brands"
publisher: "Brandwave"
---

# Brush pen brands: Which are most popular?

Compare the brush pens people use for lettering, calligraphy and art. Share of Search among Tombow, Pentel, Kuretake, Ecoline, Faber-Castell, Arteza, Sakura and Sharpie, the brush pen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brush pen brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: Tombow, 43.3%

## Which brand is most popular in search among brush pen brands worldwide?

- In October 2026, Tombow was the most searched among brush pen brands worldwide, with an estimated 16.7K branded searches, 43.3% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Pentel is in 2nd place, 17.6 percentage points behind at 25.7%.
- Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide increased from 40.1% to 43.3%.
- Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide increased from 24.2% to 25.7%.
- Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide decreased from 19.8% to 17.1%.
- Across the 12 months ending October 2026, Ecoline’s share of searches among brush pen brands worldwide decreased from 8.8% to 7.5%.
- Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide peaked at 52.5% in July 2026 and was lowest at 38.4% in January 2026.
- Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide peaked at 33.9% in January 2026 and was lowest at 19.6% in December 2025.
- Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide peaked at 19.8% in November 2025 and was lowest at 14.2% in July 2026.
- Across the 12 months ending October 2026, Ecoline’s share of searches among brush pen brands worldwide peaked at 8.8% in November 2025 and was lowest at 5.7% in August 2026.
- Across the 12 months ending October 2026, Faber-Castell’s share of searches among brush pen brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending October 2026, Faber-Castell, Arteza, Sakura and Sharpie held steady: their share of searches among brush pen brands worldwide each moved less than 0.5 percentage points.

## Top brush pen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tombow appeared every time. Tombow was recommended most often, coming first in every answer. Pentel was second, and Faber-Castell was third. Ecoline, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tombow | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Pentel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Faber-Castell | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Kuretake | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sakura | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ecoline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about brush pen brands

- Asked ChatGPT "What are the best brush pens for lettering?": 1. Tombow, 2. Pentel, 3. Sakura, 4. Kuretake
- Asked ChatGPT "Which brush pens should I buy for calligraphy?": 1. Tombow, 2. Pentel
- Asked ChatGPT "What's the best brush pen for beginners?": 1. Tombow, 2. Pentel
- Searched Google, AI Overview "brush pens": 1. Tombow, 2. Faber-Castell, 3. Kuretake
- Searched Google, AI Overview "calligraphy pens": 1. Tombow, 2. Pentel, 3. Faber-Castell

Not named in any answer: Ecoline, Arteza and Sharpie.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Tombow vs Pentel: compare search popularity](/demand/global-en/compare/pentel-vs-tombow): 43.3% against 25.7% Share of Search.
- [Tombow vs Kuretake: compare search popularity](/demand/global-en/compare/kuretake-vs-tombow): 43.3% against 17.1% Share of Search.
- [Tombow vs Ecoline: compare search popularity](/demand/global-en/compare/ecoline-vs-tombow): 43.3% against 7.5% Share of Search.
- [Tombow vs Faber-Castell: compare search popularity](/demand/global-en/compare/faber-castell-vs-tombow): 43.3% against 4.2% Share of Search.
- [Pentel vs Kuretake: compare search popularity](/demand/global-en/compare/kuretake-vs-pentel): 25.7% against 17.1% Share of Search.
- [Pentel vs Ecoline: compare search popularity](/demand/global-en/compare/ecoline-vs-pentel): 25.7% against 7.5% Share of Search.
- [Pentel vs Faber-Castell: compare search popularity](/demand/global-en/compare/faber-castell-vs-pentel): 25.7% against 4.2% Share of Search.
- [Kuretake vs Ecoline: compare search popularity](/demand/global-en/compare/ecoline-vs-kuretake): 17.1% against 7.5% Share of Search.
- [Kuretake vs Faber-Castell: compare search popularity](/demand/global-en/compare/faber-castell-vs-kuretake): 17.1% against 4.2% Share of Search.
- [Ecoline vs Faber-Castell: compare search popularity](/demand/global-en/compare/ecoline-vs-faber-castell): 7.5% against 4.2% Share of Search.

## How did search popularity change for brush pen brands worldwide in October 2026?

- In October 2026, Tombow gained share of searches among brush pen brands worldwide, from 39.4% to 43.3%.
- In October 2026, Ecoline gained share of searches among brush pen brands worldwide, from 6.8% to 7.5%.
- In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%.
- In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%.
- In October 2026, Sakura lost share of searches among brush pen brands worldwide, from 1.4% to 0.83%.
- In October 2026, Arteza rose from 7th to 6th among brush pen brands worldwide.
- Estimated monthly branded searches for Faber-Castell worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

## Which brush pen brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tombow | 43.3% | 16.7K | +19.3% | Tombow |
| 2 | Pentel | 25.7% | 9.9K | 0.0% | Pentel |
| 3 | Kuretake | 17.1% | 6.6K | 0.0% | Kuretake |
| 4 | Ecoline | 7.5% | 2.9K | +20.8% | Royal Talens |
| 5 | Faber-Castell | 4.2% | 1.6K | 0.0% | Faber-Castell |
| 6 | Arteza | 0.83% | 320 | -17.9% | Arteza |
| 7 | Sakura | 0.83% | 320 | -33.3% | Sakura |
| 8 | Sharpie | 0.54% | 210 | +23.5% | Sharpie |

Pentel, Faber-Castell and Sharpie sell other things too, so only their searches that name this product count here, like “pentel brush pen”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Tombow | 16.4K | 40.1% | 1 |
| Nov 2025 | Pentel | 9.9K | 24.2% | 2 |
| Nov 2025 | Kuretake | 8.1K | 19.8% | 3 |
| Nov 2025 | Ecoline | 3.6K | 8.8% | 4 |
| Nov 2025 | Faber-Castell | 1.9K | 4.6% | 5 |
| Nov 2025 | Arteza | 390 | 0.95% | 6 |
| Nov 2025 | Sakura | 390 | 0.95% | 7 |
| Nov 2025 | Sharpie | 210 | 0.51% | 8 |
| Dec 2025 | Tombow | 24.6K | 48.6% | 1 |
| Dec 2025 | Pentel | 9.9K | 19.6% | 2 |
| Dec 2025 | Kuretake | 8.1K | 16% | 3 |
| Dec 2025 | Ecoline | 4.4K | 8.7% | 4 |
| Dec 2025 | Faber-Castell | 2.4K | 4.7% | 5 |
| Dec 2025 | Arteza | 480 | 0.95% | 6 |
| Dec 2025 | Sakura | 480 | 0.95% | 7 |
| Dec 2025 | Sharpie | 260 | 0.51% | 8 |
| Jan 2026 | Tombow | 20.5K | 38.4% | 1 |
| Jan 2026 | Pentel | 18.1K | 33.9% | 2 |
| Jan 2026 | Kuretake | 8.1K | 15.2% | 3 |
| Jan 2026 | Ecoline | 3.6K | 6.8% | 4 |
| Jan 2026 | Faber-Castell | 1.9K | 3.6% | 5 |
| Jan 2026 | Sakura | 480 | 0.9% | 6 |
| Jan 2026 | Arteza | 390 | 0.73% | 7 |
| Jan 2026 | Sharpie | 260 | 0.49% | 8 |
| Feb 2026 | Tombow | 17.2K | 43.7% | 1 |
| Feb 2026 | Pentel | 9.9K | 25.2% | 2 |
| Feb 2026 | Kuretake | 6.6K | 16.8% | 3 |
| Feb 2026 | Ecoline | 2.9K | 7.4% | 4 |
| Feb 2026 | Faber-Castell | 1.6K | 4.1% | 5 |
| Feb 2026 | Sakura | 480 | 1.2% | 6 |
| Feb 2026 | Arteza | 390 | 0.99% | 7 |
| Feb 2026 | Sharpie | 260 | 0.66% | 8 |
| Mar 2026 | Tombow | 17.7K | 44.6% | 1 |
| Mar 2026 | Pentel | 9.9K | 25% | 2 |
| Mar 2026 | Kuretake | 6.6K | 16.6% | 3 |
| Mar 2026 | Ecoline | 2.9K | 7.3% | 4 |
| Mar 2026 | Faber-Castell | 1.6K | 4% | 5 |
| Mar 2026 | Sakura | 390 | 0.98% | 6 |
| Mar 2026 | Arteza | 320 | 0.81% | 7 |
| Mar 2026 | Sharpie | 260 | 0.66% | 8 |
| Apr 2026 | Tombow | 14K | 41.7% | 1 |
| Apr 2026 | Pentel | 8.1K | 24.1% | 2 |
| Apr 2026 | Kuretake | 6.6K | 19.7% | 3 |
| Apr 2026 | Ecoline | 2.4K | 7.2% | 4 |
| Apr 2026 | Faber-Castell | 1.6K | 4.8% | 5 |
| Apr 2026 | Arteza | 320 | 0.95% | 6 |
| Apr 2026 | Sakura | 320 | 0.95% | 7 |
| Apr 2026 | Sharpie | 210 | 0.63% | 8 |
| May 2026 | Tombow | 16.4K | 45.9% | 1 |
| May 2026 | Pentel | 8.1K | 22.7% | 2 |
| May 2026 | Kuretake | 6.6K | 18.5% | 3 |
| May 2026 | Ecoline | 2.4K | 6.7% | 4 |
| May 2026 | Faber-Castell | 1.3K | 3.6% | 5 |
| May 2026 | Sakura | 390 | 1.1% | 6 |
| May 2026 | Arteza | 320 | 0.9% | 7 |
| May 2026 | Sharpie | 210 | 0.59% | 8 |
| Jun 2026 | Tombow | 16.4K | 49.9% | 1 |
| Jun 2026 | Pentel | 6.6K | 20.1% | 2 |
| Jun 2026 | Kuretake | 5.4K | 16.4% | 3 |
| Jun 2026 | Ecoline | 2.4K | 7.3% | 4 |
| Jun 2026 | Faber-Castell | 1.3K | 4% | 5 |
| Jun 2026 | Sakura | 320 | 0.97% | 6 |
| Jun 2026 | Arteza | 260 | 0.79% | 7 |
| Jun 2026 | Sharpie | 170 | 0.52% | 8 |
| Jul 2026 | Tombow | 20K | 52.5% | 1 |
| Jul 2026 | Pentel | 8.1K | 21.3% | 2 |
| Jul 2026 | Kuretake | 5.4K | 14.2% | 3 |
| Jul 2026 | Ecoline | 2.4K | 6.3% | 4 |
| Jul 2026 | Faber-Castell | 1.3K | 3.4% | 5 |
| Jul 2026 | Sakura | 390 | 1% | 6 |
| Jul 2026 | Arteza | 320 | 0.84% | 7 |
| Jul 2026 | Sharpie | 170 | 0.45% | 8 |
| Aug 2026 | Tombow | 20.5K | 48.9% | 1 |
| Aug 2026 | Pentel | 9.9K | 23.6% | 2 |
| Aug 2026 | Kuretake | 6.6K | 15.7% | 3 |
| Aug 2026 | Ecoline | 2.4K | 5.7% | 4 |
| Aug 2026 | Faber-Castell | 1.6K | 3.8% | 5 |
| Aug 2026 | Sakura | 390 | 0.93% | 6 |
| Aug 2026 | Arteza | 320 | 0.76% | 7 |
| Aug 2026 | Sharpie | 210 | 0.5% | 8 |
| Sep 2026 | Tombow | 14K | 39.4% | 1 |
| Sep 2026 | Pentel | 9.9K | 27.9% | 2 |
| Sep 2026 | Kuretake | 6.6K | 18.6% | 3 |
| Sep 2026 | Ecoline | 2.4K | 6.8% | 4 |
| Sep 2026 | Faber-Castell | 1.6K | 4.5% | 5 |
| Sep 2026 | Sakura | 480 | 1.4% | 6 |
| Sep 2026 | Arteza | 390 | 1.1% | 7 |
| Sep 2026 | Sharpie | 170 | 0.48% | 8 |
| Oct 2026 | Tombow | 16.7K | 43.3% | 1 |
| Oct 2026 | Pentel | 9.9K | 25.7% | 2 |
| Oct 2026 | Kuretake | 6.6K | 17.1% | 3 |
| Oct 2026 | Ecoline | 2.9K | 7.5% | 4 |
| Oct 2026 | Faber-Castell | 1.6K | 4.2% | 5 |
| Oct 2026 | Arteza | 320 | 0.83% | 6 |
| Oct 2026 | Sakura | 320 | 0.83% | 7 |
| Oct 2026 | Sharpie | 210 | 0.54% | 8 |

## How are branded searches counted for brush pen brands?

- **Arteza**: Measured on the search term “arteza brush pens”.
- **Ecoline**: Measured on the search term “ecoline brush pen”.
- **Faber-Castell**: Measured on the search term “pitt artist pen”.
- **Kuretake**: Measured on the search term “kuretake”.
- **Pentel**: Measured on the search term “pentel brush pen”.
- **Sakura**: Measured on the search term “sakura koi brush pen”.
- **Sharpie**: Measured on the search term “sharpie brush pen”.
- **Tombow**: Measured on the search terms “tombow brush pen” and “tombow dual brush”, summed into one figure.

- [Arteza](/demand/global-en/brands/arteza)
- [Ecoline](/demand/global-en/brands/ecoline)
- [Faber-Castell](/demand/global-en/brands/faber-castell)
- [Kuretake](/demand/global-en/brands/kuretake)
- [Pentel](/demand/global-en/brands/pentel)
- [Sakura](/demand/global-en/brands/sakura-color)
- [Sharpie](/demand/global-en/brands/sharpie)
- [Tombow](/demand/global-en/brands/tombow)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brush pen brands worldwide?

In October 2026, Tombow was the most searched among brush pen brands worldwide, with an estimated 16.7K branded searches, 43.3% of all searches for the eight tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brush pen brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/brush-pen-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-pen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.