--- title: "Philips Sonicare vs Quip: Which is searched more?" description: "Is Philips Sonicare or Quip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/philips-sonicare-vs-quip-toothbrush" publisher: "Brandwave" --- # Philips Sonicare vs Quip: Which is searched more? Is Philips Sonicare or Quip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Sonicare and Quip - **Competitive set**: Brush heads brands - **Market**: Global - **Month measured**: Sep 2026 - **Philips Sonicare Share of Search**: 22% - **Quip Share of Search**: 1.6% ## Is Philips Sonicare or Quip more popular in search? - In September 2026, Philips Sonicare had more branded searches than Quip among brush heads brands worldwide. Philips Sonicare had about 301,000 branded searches, while Quip had 22,200. Philips Sonicare made up 22% of all brush heads brand searches we track, and Quip accounted for 1.6%. - Philips Sonicare was ahead of Quip in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips Sonicare’s share of searches among brush heads brands worldwide moved from 16.8% to 22%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Quip’s share of searches among brush heads brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 22.2K. ## Top brush heads brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Sonicare appeared in all five answers. Quip was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Philips Sonicare was listed before Quip in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Sonicare | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oral-B | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quip | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Waterpik | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about brush heads brands - Asked ChatGPT "Which brush heads brand should I buy?": 1. Philips Sonicare, 2. Oral-B - Asked ChatGPT "What are the best brush heads brands?": 1. Philips Sonicare, 2. Oral-B - Asked ChatGPT "What's the best brush heads brand for replacement toothbrush heads?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "electric toothbrush heads": 1. Oral-B, 2. Philips Sonicare, 3. Waterpik, 4. Quip - Searched Google, AI Overview "replacement brush heads": 1. Oral-B, 2. Philips Sonicare, 3. Quip Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brush heads brands worldwide in September 2026? - In September 2026, Philips Sonicare gained share of searches among brush heads brands worldwide, from 18.5% to 22%. ## Month by month | Month | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | Quip estimated searches | Quip Share of Search | Quip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 16.8% | 3 | 22.2K | 1.5% | 4 | | Nov 2025 | 368K | 19.4% | 3 | 27.1K | 1.4% | 4 | | Dec 2025 | 368K | 20.3% | 3 | 27.1K | 1.5% | 4 | | Jan 2026 | 246K | 17.4% | 3 | 27.1K | 1.9% | 4 | | Feb 2026 | 201K | 16.4% | 3 | 22.2K | 1.8% | 4 | | Mar 2026 | 246K | 19.3% | 3 | 22.2K | 1.7% | 4 | | Apr 2026 | 201K | 16.4% | 3 | 22.2K | 1.8% | 4 | | May 2026 | 201K | 16.6% | 3 | 22.2K | 1.8% | 4 | | Jun 2026 | 201K | 16.4% | 3 | 22.2K | 1.8% | 4 | | Jul 2026 | 201K | 16.4% | 3 | 22.2K | 1.8% | 4 | | Aug 2026 | 246K | 18.5% | 3 | 22.2K | 1.7% | 4 | | Sep 2026 | 301K | 22% | 3 | 22.2K | 1.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips Sonicare’s and Quip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Sonicare**: Measured on the search term “philips sonicare”. - **Quip**: Measured on the search term “quip toothbrush”. - [Philips Sonicare profile](/demand/global-en/brands/philips-sonicare) - [Quip profile](/demand/global-en/brands/quip-toothbrush) - [All brush heads brands worldwide](/demand/global-en/categories/brush-heads-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips Sonicare or Quip more popular in search? In September 2026, Philips Sonicare had more branded searches than Quip among brush heads brands worldwide. Philips Sonicare had about 301,000 branded searches, while Quip had 22,200. Philips Sonicare made up 22% of all brush heads brand searches we track, and Quip accounted for 1.6%. ## Cite this page Brandwave. "Philips Sonicare vs Quip: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/philips-sonicare-vs-quip-toothbrush This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/philips-sonicare-vs-quip-toothbrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.