---
title: "Oral-B vs Waterpik: Which is searched more?"
description: "Which is more popular in search, Oral-B or Waterpik? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/oral-b-vs-waterpik"
publisher: "Brandwave"
---

# Oral-B vs Waterpik: Which is searched more?

Which is more popular in search, Oral-B or Waterpik? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and Waterpik
- **Competitive set**: Brush heads brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Oral-B Share of Search**: 49.7%
- **Waterpik Share of Search**: 27.9%

## Which is more popular in search, Oral-B or Waterpik?

- In September 2026, Oral-B had more branded searches than Waterpik among brush heads brands worldwide. Oral-B was estimated to have 669K branded searches compared to Waterpik’s 375K, and held a 49.7% Share of Search versus Waterpik’s 27.9%.
- Oral-B was ahead of Waterpik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide moved from 52.2% to 49.7%, and its estimated monthly branded searches moved from 751K to 669K.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide moved from 30.7% to 27.9%, and its estimated monthly branded searches moved from 442K to 375K.

## How did search popularity change for brush heads brands worldwide in September 2026?

- In September 2026, Waterpik lost estimated Share of Search among brush heads brands worldwide, from 30% to 27.9%.
- In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 751K | 52.2% | 1 | 442K | 30.7% | 2 |
| Nov 2025 | 1M | 55.7% | 1 | 459K | 24.6% | 2 |
| Dec 2025 | 918K | 51.3% | 1 | 503K | 28.1% | 2 |
| Jan 2026 | 751K | 54.1% | 1 | 392K | 28.2% | 2 |
| Feb 2026 | 614K | 50.9% | 1 | 392K | 32.4% | 2 |
| Mar 2026 | 614K | 49.1% | 1 | 392K | 31.3% | 2 |
| Apr 2026 | 614K | 50.9% | 1 | 392K | 32.4% | 2 |
| May 2026 | 614K | 51.6% | 1 | 375K | 31.5% | 2 |
| Jun 2026 | 614K | 50.9% | 1 | 392K | 32.4% | 2 |
| Jul 2026 | 614K | 50.9% | 1 | 392K | 32.4% | 2 |
| Aug 2026 | 669K | 51.2% | 1 | 392K | 30% | 2 |
| Sep 2026 | 669K | 49.7% | 1 | 375K | 27.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b electric toothbrush” and “oral-b”, summed into one figure.
- **Waterpik**: Measured on the search terms “waterpik” and “waterpik water flosser”, summed into one figure.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [Waterpik profile](/demand/global-en/brands/waterpik)
- [All brush heads brands worldwide](/demand/global-en/categories/brush-heads-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or Waterpik?

In September 2026, Oral-B had more branded searches than Waterpik among brush heads brands worldwide. Oral-B was estimated to have 669K branded searches compared to Waterpik’s 375K, and held a 49.7% Share of Search versus Waterpik’s 27.9%.

## Cite this page

Brandwave. "Oral-B vs Waterpik: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/oral-b-vs-waterpik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/oral-b-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.