---
title: "Oral-B vs Philips Sonicare: Which is searched more?"
description: "Which is more popular in search, Oral-B or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/oral-b-vs-philips-sonicare"
publisher: "Brandwave"
---

# Oral-B vs Philips Sonicare: Which is searched more?

Which is more popular in search, Oral-B or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Brush heads brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and Philips Sonicare
- **Competitive set**: Brush heads brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Oral-B Share of Search**: 49.7%
- **Philips Sonicare Share of Search**: 22.4%

## Which is more popular in search, Oral-B or Philips Sonicare?

- In September 2026, Oral-B had more branded searches than Philips Sonicare among brush heads brands worldwide. Oral-B was estimated to have 669K branded searches compared to Philips Sonicare’s 301K, and held a 49.7% Share of Search versus Philips Sonicare’s 22.4%.
- Oral-B was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide moved from 52.2% to 49.7%, and its estimated monthly branded searches moved from 751K to 669K.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide moved from 17.1% to 22.4%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for brush heads brands worldwide in September 2026?

- In September 2026, Philips Sonicare gained estimated Share of Search among brush heads brands worldwide, from 18.8% to 22.4%.
- In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 751K | 52.2% | 1 | 246K | 17.1% | 3 |
| Nov 2025 | 1M | 55.7% | 1 | 368K | 19.7% | 3 |
| Dec 2025 | 918K | 51.3% | 1 | 368K | 20.6% | 3 |
| Jan 2026 | 751K | 54.1% | 1 | 246K | 17.7% | 3 |
| Feb 2026 | 614K | 50.9% | 1 | 201K | 16.7% | 3 |
| Mar 2026 | 614K | 49.1% | 1 | 246K | 19.7% | 3 |
| Apr 2026 | 614K | 50.9% | 1 | 201K | 16.7% | 3 |
| May 2026 | 614K | 51.6% | 1 | 201K | 16.9% | 3 |
| Jun 2026 | 614K | 50.9% | 1 | 201K | 16.7% | 3 |
| Jul 2026 | 614K | 50.9% | 1 | 201K | 16.7% | 3 |
| Aug 2026 | 669K | 51.2% | 1 | 246K | 18.8% | 3 |
| Sep 2026 | 669K | 49.7% | 1 | 301K | 22.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b electric toothbrush” and “oral-b”, summed into one figure.
- **Philips Sonicare**: Measured on the search term “philips sonicare”.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [Philips Sonicare profile](/demand/global-en/brands/philips-sonicare)
- [All brush heads brands worldwide](/demand/global-en/categories/brush-heads-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or Philips Sonicare?

In September 2026, Oral-B had more branded searches than Philips Sonicare among brush heads brands worldwide. Oral-B was estimated to have 669K branded searches compared to Philips Sonicare’s 301K, and held a 49.7% Share of Search versus Philips Sonicare’s 22.4%.

## Cite this page

Brandwave. "Oral-B vs Philips Sonicare: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/oral-b-vs-philips-sonicare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-heads-brands/compare/oral-b-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.