--- title: "Brush heads brands: Which are searched most?" description: "Compare the brush heads brands people buy. Share of Search among Oral-B, Waterpik and Philips Sonicare, the brush heads brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brush-heads-brands" publisher: "Brandwave" --- # Brush heads brands: Which are searched most? Compare the brush heads brands people buy. Share of Search among Oral-B, Waterpik and Philips Sonicare, the brush heads brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Brush heads brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Oral-B, 49.7% ## Which brand is most popular in search among brush heads brands worldwide? - In September 2026, Oral-B was the most searched among brush heads brands worldwide, with an estimated 669K branded searches and 49.7% estimated Share of Search within this set. - Waterpik is in 2nd place, 21.9 percentage points behind at 27.9% Share of Search. - Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide decreased from 52.2% to 49.7%. - Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide decreased from 30.7% to 27.9%. - Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide increased from 17.1% to 22.4%. - Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide peaked at 55.7% in November 2025 and was lowest at 49.1% in March 2026. - Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide peaked at 32.4% in February 2026 and was lowest at 24.6% in November 2025. - Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide peaked at 22.4% in September 2026 and was lowest at 16.7% in February 2026. ## Compare search popularity between leading brands - [Oral-B vs Waterpik: compare search popularity](/demand/global-en/compare/oral-b-vs-waterpik): 49.7% against 27.9% Share of Search. - [Oral-B vs Philips Sonicare: compare search popularity](/demand/global-en/compare/oral-b-vs-philips-sonicare): 49.7% against 22.4% Share of Search. - [Waterpik vs Philips Sonicare: compare search popularity](/demand/global-en/compare/philips-sonicare-vs-waterpik): 27.9% against 22.4% Share of Search. ## How did search popularity change for brush heads brands worldwide in September 2026? - In September 2026, Philips Sonicare gained estimated Share of Search among brush heads brands worldwide, from 18.8% to 22.4%. - In September 2026, Waterpik lost estimated Share of Search among brush heads brands worldwide, from 30% to 27.9%. - In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Oral-B | 49.7% | 669K | 0.0% | Procter & Gamble | | 2 | Waterpik | 27.9% | 375K | -4.2% | Waterpik | | 3 | Philips Sonicare | 22.4% | 301K | +22.4% | Philips | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Oral-B | 751K | 52.2% | 1 | | Oct 2025 | Waterpik | 442K | 30.7% | 2 | | Oct 2025 | Philips Sonicare | 246K | 17.1% | 3 | | Nov 2025 | Oral-B | 1M | 55.7% | 1 | | Nov 2025 | Waterpik | 459K | 24.6% | 2 | | Nov 2025 | Philips Sonicare | 368K | 19.7% | 3 | | Dec 2025 | Oral-B | 918K | 51.3% | 1 | | Dec 2025 | Waterpik | 503K | 28.1% | 2 | | Dec 2025 | Philips Sonicare | 368K | 20.6% | 3 | | Jan 2026 | Oral-B | 751K | 54.1% | 1 | | Jan 2026 | Waterpik | 392K | 28.2% | 2 | | Jan 2026 | Philips Sonicare | 246K | 17.7% | 3 | | Feb 2026 | Oral-B | 614K | 50.9% | 1 | | Feb 2026 | Waterpik | 392K | 32.4% | 2 | | Feb 2026 | Philips Sonicare | 201K | 16.7% | 3 | | Mar 2026 | Oral-B | 614K | 49.1% | 1 | | Mar 2026 | Waterpik | 392K | 31.3% | 2 | | Mar 2026 | Philips Sonicare | 246K | 19.7% | 3 | | Apr 2026 | Oral-B | 614K | 50.9% | 1 | | Apr 2026 | Waterpik | 392K | 32.4% | 2 | | Apr 2026 | Philips Sonicare | 201K | 16.7% | 3 | | May 2026 | Oral-B | 614K | 51.6% | 1 | | May 2026 | Waterpik | 375K | 31.5% | 2 | | May 2026 | Philips Sonicare | 201K | 16.9% | 3 | | Jun 2026 | Oral-B | 614K | 50.9% | 1 | | Jun 2026 | Waterpik | 392K | 32.4% | 2 | | Jun 2026 | Philips Sonicare | 201K | 16.7% | 3 | | Jul 2026 | Oral-B | 614K | 50.9% | 1 | | Jul 2026 | Waterpik | 392K | 32.4% | 2 | | Jul 2026 | Philips Sonicare | 201K | 16.7% | 3 | | Aug 2026 | Oral-B | 669K | 51.2% | 1 | | Aug 2026 | Waterpik | 392K | 30% | 2 | | Aug 2026 | Philips Sonicare | 246K | 18.8% | 3 | | Sep 2026 | Oral-B | 669K | 49.7% | 1 | | Sep 2026 | Waterpik | 375K | 27.9% | 2 | | Sep 2026 | Philips Sonicare | 301K | 22.4% | 3 | ## What is being compared - **Oral-B**: Measured on the search terms “oral b electric toothbrush” and “oral-b”, summed into one figure. - **Philips Sonicare**: Measured on the search term “philips sonicare”. - **Waterpik**: Measured on the search terms “waterpik” and “waterpik water flosser”, summed into one figure. - [Oral-B](/demand/global-en/brands/oral-b) - [Philips Sonicare](/demand/global-en/brands/philips-sonicare) - [Waterpik](/demand/global-en/brands/waterpik) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among brush heads brands worldwide? In September 2026, Oral-B was the most searched among brush heads brands worldwide, with an estimated 669K branded searches and 49.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Brush heads brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/brush-heads-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-heads-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.