--- title: "Husqvarna vs Makita: Which is searched more?" description: "Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brush-cutter-brands/compare/husqvarna-vs-makita" publisher: "Brandwave" --- # Husqvarna vs Makita: Which is searched more? Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Makita - **Competitive set**: Brush cutter brands - **Market**: Global - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 26.9% - **Makita Share of Search**: 22.2% ## Is Husqvarna or Makita more popular in search? - In September 2026, Husqvarna had more branded searches than Makita among brush cutter brands worldwide. Husqvarna had about 1 million branded searches, while Makita had 823,000. Husqvarna made up 26.9% of all brush cutter brand searches we track, and Makita accounted for 22.2%. - The lead changed hands once in the 12 months ending September 2026: Husqvarna took it in January 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among brush cutter brands worldwide moved from 28.6% to 26.9%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, Makita’s share of searches among brush cutter brands worldwide moved from 28.6% to 22.2%, and its estimated monthly branded searches moved from 1.2M to 823K. ## Top brush cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was listed before Makita in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ECHO | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Greenworks | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush cutter brands - Asked ChatGPT "Which brush cutter brand should I buy?": 1. Stihl, 2. Husqvarna, 3. ECHO - Asked ChatGPT "What are the best brush cutter brands?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Asked ChatGPT "What's the best brush cutter brand for garden clearing?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Searched Google, AI Overview "best brush cutter": 1. Stihl, 2. Husqvarna - Searched Google, AI Overview "grass cutter machine": 1. Greenworks, 2. Stihl Not named in any answer: DeWalt, Craftsman and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brush cutter brands worldwide in September 2026? - In September 2026, Husqvarna gained share of searches among brush cutter brands worldwide, from 26.3% to 26.9%. - In September 2026, Makita gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 28.6% | 1 | 1.2M | 28.6% | 2 | | Nov 2025 | 1M | 23.9% | 2 | 1.2M | 29.1% | 1 | | Dec 2025 | 823K | 21.4% | 3 | 1M | 26% | 1 | | Jan 2026 | 1M | 27.1% | 1 | 823K | 22.3% | 2 | | Feb 2026 | 1M | 26.7% | 1 | 823K | 21.9% | 2 | | Mar 2026 | 1.2M | 27.5% | 1 | 1M | 22.5% | 2 | | Apr 2026 | 1.5M | 33.5% | 1 | 823K | 18.4% | 3 | | May 2026 | 1.5M | 33.3% | 1 | 823K | 18.3% | 3 | | Jun 2026 | 1.2M | 28.9% | 1 | 823K | 19.5% | 3 | | Jul 2026 | 1M | 28.3% | 1 | 673K | 19.1% | 3 | | Aug 2026 | 1M | 26.3% | 1 | 823K | 21.6% | 2 | | Sep 2026 | 1M | 26.9% | 1 | 823K | 22.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search term “husqvarna”. - **Makita**: Measured on the search term “makita”. - [Husqvarna profile](/demand/global-en/brands/husqvarna) - [Makita profile](/demand/global-en/brands/makita) - [All brush cutter brands worldwide](/demand/global-en/categories/brush-cutter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Makita more popular in search? In September 2026, Husqvarna had more branded searches than Makita among brush cutter brands worldwide. Husqvarna had about 1 million branded searches, while Makita had 823,000. Husqvarna made up 26.9% of all brush cutter brand searches we track, and Makita accounted for 22.2%. ## Cite this page Brandwave. "Husqvarna vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brush-cutter-brands/compare/husqvarna-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-cutter-brands/compare/husqvarna-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.