--- title: "Craftsman vs Stihl: Which is searched more?" description: "Is Craftsman or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brush-cutter-brands/compare/craftsman-vs-stihl" publisher: "Brandwave" --- # Craftsman vs Stihl: Which is searched more? Is Craftsman or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Stihl - **Competitive set**: Brush cutter brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 8.1% - **Stihl Share of Search**: 22.2% ## Is Craftsman or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Craftsman among brush cutter brands worldwide. Stihl had about 823,000 branded searches, while Craftsman had 301,000. Stihl made up 22.2% of all brush cutter brand searches we track, and Craftsman accounted for 8.1%. - Stihl was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among brush cutter brands worldwide moved from 5.8% to 8.1%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands worldwide moved from 19.3% to 22.2%, and its estimated monthly branded searches held steady at 823K. ## Top brush cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Husqvarna | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ECHO | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Greenworks | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush cutter brands - Asked ChatGPT "Which brush cutter brand should I buy?": 1. Stihl, 2. Husqvarna, 3. ECHO - Asked ChatGPT "What are the best brush cutter brands?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Asked ChatGPT "What's the best brush cutter brand for garden clearing?": 1. Stihl, 2. Husqvarna, 3. ECHO, 4. Makita - Searched Google, AI Overview "best brush cutter": 1. Stihl, 2. Husqvarna - Searched Google, AI Overview "grass cutter machine": 1. Greenworks, 2. Stihl Not named in any answer: DeWalt, Craftsman and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brush cutter brands worldwide in September 2026? - In September 2026, Stihl gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%. - In September 2026, Craftsman lost share of searches among brush cutter brands worldwide, from 9.7% to 8.1%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 5.8% | 5 | 823K | 19.3% | 3 | | Nov 2025 | 246K | 5.9% | 5 | 823K | 19.6% | 4 | | Dec 2025 | 301K | 7.8% | 5 | 823K | 21.4% | 4 | | Jan 2026 | 301K | 8.1% | 5 | 823K | 22.3% | 3 | | Feb 2026 | 368K | 9.8% | 5 | 823K | 21.9% | 3 | | Mar 2026 | 450K | 10.1% | 5 | 1M | 22.5% | 3 | | Apr 2026 | 368K | 8.2% | 5 | 1M | 22.3% | 2 | | May 2026 | 368K | 8.2% | 5 | 1M | 22.2% | 2 | | Jun 2026 | 368K | 8.7% | 5 | 1M | 23.7% | 2 | | Jul 2026 | 368K | 10.4% | 5 | 823K | 23.3% | 2 | | Aug 2026 | 368K | 9.7% | 5 | 823K | 21.6% | 3 | | Sep 2026 | 301K | 8.1% | 5 | 823K | 22.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Stihl**: Measured on the search term “stihl”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Stihl profile](/demand/global-en/brands/stihl) - [All brush cutter brands worldwide](/demand/global-en/categories/brush-cutter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Stihl more popular in search? In September 2026, Stihl had more branded searches than Craftsman among brush cutter brands worldwide. Stihl had about 823,000 branded searches, while Craftsman had 301,000. Stihl made up 22.2% of all brush cutter brand searches we track, and Craftsman accounted for 8.1%. ## Cite this page Brandwave. "Craftsman vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brush-cutter-brands/compare/craftsman-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-cutter-brands/compare/craftsman-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.