--- title: "Oregon vs Stihl: Which is searched more?" description: "Is Oregon or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brush-blade-brands/compare/oregon-tools-vs-stihl" publisher: "Brandwave" --- # Oregon vs Stihl: Which is searched more? Is Oregon or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brush blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oregon and Stihl - **Competitive set**: Brush blade brands - **Market**: Global - **Month measured**: Sep 2026 - **Oregon Share of Search**: 40% - **Stihl Share of Search**: 26.9% ## Is Oregon or Stihl more popular in search? - In September 2026, Oregon had more branded searches than Stihl among brush blade brands worldwide. Oregon had about 1.2 million branded searches, while Stihl had 823,000. Oregon made up 40% of all brush blade brand searches we track, and Stihl accounted for 26.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in April 2026, Oregon took it in May 2026. - Across the 12 months ending September 2026, Oregon’s share of searches among brush blade brands worldwide moved from 32.8% to 40%, and its estimated monthly branded searches moved from 1M to 1.2M. - Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands worldwide held steady at 26.9%, and its estimated monthly branded searches held steady at 823K. ## Top brush blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oregon and Stihl were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oregon was listed before Stihl in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oregon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Forester | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ECHO | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about brush blade brands - Asked ChatGPT "Which brush blade brand should I buy?": 1. Oregon, 2. Forester, 3. Husqvarna, 4. Stihl - Asked ChatGPT "What are the best brush blade brands?": 1. Forester, 2. Stihl, 3. Oregon, 4. ECHO, 5. Husqvarna - Asked ChatGPT "What's the best brush blade brand for heavy garden clearing?": 1. Oregon, 2. Stihl, 3. Husqvarna, 4. ECHO - Searched Google, AI Overview "brush cutter blade": 1. Forester - Searched Google, AI Overview "weed cutting blade": 1. Husqvarna Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brush blade brands worldwide in September 2026? - Stihl’s share of searches among brush blade brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.9% in September 2026. - Estimated monthly branded searches for Oregon worldwide rose 21.9% over 12 measured months, from 1M to 1.2M in September 2026. ## Month by month | Month | Oregon estimated searches | Oregon Share of Search | Oregon rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 32.8% | 2 | 823K | 26.9% | 3 | | Nov 2025 | 827K | 31% | 2 | 823K | 30.8% | 3 | | Dec 2025 | 827K | 33.3% | 1 | 823K | 33.1% | 3 | | Jan 2026 | 1.2M | 40.1% | 1 | 823K | 26.9% | 3 | | Feb 2026 | 827K | 31.1% | 2 | 823K | 31% | 3 | | Mar 2026 | 1M | 31% | 2 | 1M | 30.9% | 3 | | Apr 2026 | 827K | 24.7% | 3 | 1M | 29.9% | 2 | | May 2026 | 1M | 28.6% | 2 | 1M | 28.4% | 3 | | Jun 2026 | 1M | 31% | 2 | 1M | 30.9% | 3 | | Jul 2026 | 1M | 35.3% | 1 | 823K | 29% | 3 | | Aug 2026 | 1.2M | 40% | 1 | 823K | 26.9% | 3 | | Sep 2026 | 1.2M | 40% | 1 | 823K | 26.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Oregon’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oregon**: Measured on the search terms “oregon” and “oregon tools”, summed into one figure. - **Stihl**: Measured on the search term “stihl”. - [Oregon profile](/demand/global-en/brands/oregon-tools) - [Stihl profile](/demand/global-en/brands/stihl) - [All brush blade brands worldwide](/demand/global-en/categories/brush-blade-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oregon or Stihl more popular in search? In September 2026, Oregon had more branded searches than Stihl among brush blade brands worldwide. Oregon had about 1.2 million branded searches, while Stihl had 823,000. Oregon made up 40% of all brush blade brand searches we track, and Stihl accounted for 26.9%. ## Cite this page Brandwave. "Oregon vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brush-blade-brands/compare/oregon-tools-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brush-blade-brands/compare/oregon-tools-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.