--- title: "Browser automation tools: Which brands are most popular in search?" description: "Compare the frameworks used to automate browsers. Share of Search among Playwright, Cypress, Puppeteer, Selenium and WebdriverIO, the browser automation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/browser-automation-tools" publisher: "Brandwave" --- # Browser automation tools: Which brands are most popular in search? Compare the frameworks used to automate browsers. Share of Search among Playwright, Cypress, Puppeteer, Selenium and WebdriverIO, the browser automation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Browser automation tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Playwright, 47.7% ## Which brand is most popular in search among browser automation tools worldwide? - In August 2026, Playwright was the most searched among browser automation tools worldwide, with an estimated 368K branded searches and 47.7% estimated Share of Search within this set. - Cypress is in 2nd place, 8.7 percentage points behind at 39% Share of Search. - Across the 11 months ending August 2026, Playwright’s estimated Share of Search among browser automation tools worldwide increased from 36.5% to 47.7%. - Across the 11 months ending August 2026, Cypress’ estimated Share of Search among browser automation tools worldwide decreased from 44.6% to 39%. - Across the 11 months ending August 2026, Puppeteer’s estimated Share of Search among browser automation tools worldwide decreased from 16.4% to 11.7%. - Across the 11 months ending August 2026, Selenium’s estimated Share of Search among browser automation tools worldwide decreased from 1.8% to 1.1%. - Across the 11 months ending August 2026, Playwright’s estimated Share of Search among browser automation tools worldwide peaked at 52.7% in June 2026 and was lowest at 36.5% in October 2025. - Across the 11 months ending August 2026, Cypress’ estimated Share of Search among browser automation tools worldwide peaked at 46.4% in December 2025 and was lowest at 35.1% in February 2026. - Across the 11 months ending August 2026, Puppeteer’s estimated Share of Search among browser automation tools worldwide peaked at 16.4% in October 2025 and was lowest at 9.8% in March 2026. - Across the 11 months ending August 2026, Playwright rose from 2nd to 1st among browser automation tools worldwide. - Across the 11 months ending August 2026, Cypress fell from 1st to 2nd among browser automation tools worldwide. - Across the 11 months ending August 2026, WebdriverIO held steady: its estimated Share of Search among browser automation tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Playwright vs Cypress: compare search popularity](/demand/global-en/compare/cypress-vs-playwright): 47.7% against 39% Share of Search. - [Playwright vs Puppeteer: compare search popularity](/demand/global-en/compare/playwright-vs-puppeteer): 47.7% against 11.7% Share of Search. - [Cypress vs Puppeteer: compare search popularity](/demand/global-en/compare/cypress-vs-puppeteer): 39% against 11.7% Share of Search. ## How did search popularity change for browser automation tools worldwide in August 2026? - In August 2026, Cypress gained estimated Share of Search among browser automation tools worldwide, from 35.3% to 39%. - In August 2026, Puppeteer gained estimated Share of Search among browser automation tools worldwide, from 10.6% to 11.7%. - In August 2026, Playwright lost estimated Share of Search among browser automation tools worldwide, from 52.7% to 47.7%. - Estimated monthly branded searches for WebdriverIO worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for Selenium worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Playwright | 47.7% | 368K | -18.2% | Microsoft | | 2 | Cypress | 39% | 301K | 0.0% | Cypress | | 3 | Puppeteer | 11.7% | 90.5K | 0.0% | Google | | 4 | Selenium | 1.1% | 8.1K | 0.0% | Selenium | | 5 | WebdriverIO | 0.47% | 3.6K | 0.0% | WebdriverIO | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cypress | 368K | 44.6% | 1 | | Oct 2025 | Playwright | 301K | 36.5% | 2 | | Oct 2025 | Puppeteer | 135K | 16.4% | 3 | | Oct 2025 | Selenium | 14.8K | 1.8% | 4 | | Oct 2025 | WebdriverIO | 6.6K | 0.8% | 5 | | Nov 2025 | Cypress | 368K | 46.2% | 1 | | Nov 2025 | Playwright | 301K | 37.8% | 2 | | Nov 2025 | Puppeteer | 110K | 13.8% | 3 | | Nov 2025 | Selenium | 12.1K | 1.5% | 4 | | Nov 2025 | WebdriverIO | 5.4K | 0.68% | 5 | | Dec 2025 | Cypress | 368K | 46.4% | 1 | | Dec 2025 | Playwright | 301K | 37.9% | 2 | | Dec 2025 | Puppeteer | 110K | 13.9% | 3 | | Dec 2025 | Selenium | 9.9K | 1.2% | 4 | | Dec 2025 | WebdriverIO | 4.4K | 0.55% | 5 | | Jan 2026 | Cypress | 368K | 42.6% | 1 | | Jan 2026 | Playwright | 368K | 42.6% | 2 | | Jan 2026 | Puppeteer | 110K | 12.7% | 3 | | Jan 2026 | Selenium | 12.1K | 1.4% | 4 | | Jan 2026 | WebdriverIO | 5.4K | 0.63% | 5 | | Feb 2026 | Playwright | 450K | 52.5% | 1 | | Feb 2026 | Cypress | 301K | 35.1% | 2 | | Feb 2026 | Puppeteer | 90.5K | 10.6% | 3 | | Feb 2026 | Selenium | 9.9K | 1.2% | 4 | | Feb 2026 | WebdriverIO | 5.4K | 0.63% | 5 | | Mar 2026 | Playwright | 550K | 48.8% | 1 | | Mar 2026 | Cypress | 450K | 39.9% | 2 | | Mar 2026 | Puppeteer | 110K | 9.8% | 3 | | Mar 2026 | Selenium | 12.1K | 1.1% | 4 | | Mar 2026 | WebdriverIO | 5.4K | 0.48% | 5 | | Apr 2026 | Playwright | 450K | 48.8% | 1 | | Apr 2026 | Cypress | 368K | 39.9% | 2 | | Apr 2026 | Puppeteer | 90.5K | 9.8% | 3 | | Apr 2026 | Selenium | 9.9K | 1.1% | 4 | | Apr 2026 | WebdriverIO | 4.4K | 0.48% | 5 | | May 2026 | Playwright | 450K | 48.8% | 1 | | May 2026 | Cypress | 368K | 39.9% | 2 | | May 2026 | Puppeteer | 90.5K | 9.8% | 3 | | May 2026 | Selenium | 9.9K | 1.1% | 4 | | May 2026 | WebdriverIO | 3.6K | 0.39% | 5 | | Jun 2026 | Playwright | 450K | 52.7% | 1 | | Jun 2026 | Cypress | 301K | 35.3% | 2 | | Jun 2026 | Puppeteer | 90.5K | 10.6% | 3 | | Jun 2026 | Selenium | 8.1K | 0.95% | 4 | | Jun 2026 | WebdriverIO | 3.6K | 0.42% | 5 | | Jul 2026 | Playwright | 450K | 52.7% | 1 | | Jul 2026 | Cypress | 301K | 35.3% | 2 | | Jul 2026 | Puppeteer | 90.5K | 10.6% | 3 | | Jul 2026 | Selenium | 8.1K | 0.95% | 4 | | Jul 2026 | WebdriverIO | 3.6K | 0.42% | 5 | | Aug 2026 | Playwright | 368K | 47.7% | 1 | | Aug 2026 | Cypress | 301K | 39% | 2 | | Aug 2026 | Puppeteer | 90.5K | 11.7% | 3 | | Aug 2026 | Selenium | 8.1K | 1.1% | 4 | | Aug 2026 | WebdriverIO | 3.6K | 0.47% | 5 | | Sep 2026 | Cypress | — | — | — | | Sep 2026 | Playwright | — | — | — | | Sep 2026 | Puppeteer | — | — | — | | Sep 2026 | Selenium | — | — | — | | Sep 2026 | WebdriverIO | — | — | — | ## What is being compared - **Cypress**: Measured on the search term “cypress”. - **Playwright**: Measured on the search term “playwright”. - **Puppeteer**: Measured on the search term “puppeteer”. - **Selenium**: Measured on the search term “selenium testing”. - **WebdriverIO**: Measured on the search term “webdriverio”. - [Cypress](/demand/global-en/brands/cypress) - [Playwright](/demand/global-en/brands/playwright) - [Puppeteer](/demand/global-en/brands/puppeteer) - [Selenium](/demand/global-en/brands/selenium) - [WebdriverIO](/demand/global-en/brands/webdriverio) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among browser automation tools worldwide? In August 2026, Playwright was the most searched among browser automation tools worldwide, with an estimated 368K branded searches and 47.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Browser automation tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/browser-automation-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/browser-automation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.