--- title: "Bronzing powder brands: Which are searched most?" description: "Compare the bronzing powder brands people buy. Share of Search among MAC, NARS and Bobbi Brown, the bronzing powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bronzing-powder-brands" publisher: "Brandwave" --- # Bronzing powder brands: Which are searched most? Compare the bronzing powder brands people buy. Share of Search among MAC, NARS and Bobbi Brown, the bronzing powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bronzing powder brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: MAC, 43.1% ## Which brand is most popular in search among bronzing powder brands worldwide? - In September 2026, MAC was the most searched among bronzing powder brands worldwide, with an estimated 415K branded searches and 43.1% estimated Share of Search within this set. - NARS is in 2nd place, 11.9 percentage points behind at 31.3% Share of Search. - Across the 12 months ending September 2026, MAC’s estimated Share of Search among bronzing powder brands worldwide increased from 35% to 43.1%. - Across the 12 months ending September 2026, NARS’s estimated Share of Search among bronzing powder brands worldwide decreased from 32.5% to 31.3%. - Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide decreased from 32.5% to 25.6%. - Across the 12 months ending September 2026, NARS’s estimated Share of Search among bronzing powder brands worldwide peaked at 38.8% in November 2025 and was lowest at 31.3% in September 2026. - Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide peaked at 32.5% in October 2025 and was lowest at 25% in May 2026. - Across the 12 months ending September 2026, NARS rose from 3rd to 2nd among bronzing powder brands worldwide. - Across the 12 months ending September 2026, Bobbi Brown fell from 2nd to 3rd among bronzing powder brands worldwide. ## Compare search popularity between leading brands - [MAC vs NARS: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-nars-cosmetics): 43.1% against 31.3% Share of Search. - [MAC vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-mac-cosmetics): 43.1% against 25.6% Share of Search. - [NARS vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-nars-cosmetics): 31.3% against 25.6% Share of Search. ## How did search popularity change for bronzing powder brands worldwide in September 2026? - MAC’s estimated Share of Search among bronzing powder brands worldwide has gained ground for 3 months in a row, from 38% to 43.1% in September 2026. - NARS’s estimated Share of Search among bronzing powder brands worldwide has lost ground for 3 months in a row, from 34.1% to 31.3% in September 2026. - Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide has lost ground for 3 months in a row, from 27.9% to 25.6% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MAC | 43.1% | 415K | +0.2% | MAC | | 2 | NARS | 31.3% | 301K | 0.0% | NARS | | 3 | Bobbi Brown | 25.6% | 246K | 0.0% | Bobbi Brown | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MAC | 396K | 35% | 1 | | Oct 2025 | Bobbi Brown | 368K | 32.5% | 2 | | Oct 2025 | NARS | 368K | 32.5% | 3 | | Nov 2025 | NARS | 673K | 38.8% | 1 | | Nov 2025 | MAC | 612K | 35.3% | 2 | | Nov 2025 | Bobbi Brown | 450K | 25.9% | 3 | | Dec 2025 | MAC | 541K | 39.8% | 1 | | Dec 2025 | NARS | 450K | 33.1% | 2 | | Dec 2025 | Bobbi Brown | 368K | 27.1% | 3 | | Jan 2026 | MAC | 416K | 36.1% | 1 | | Jan 2026 | Bobbi Brown | 368K | 31.9% | 2 | | Jan 2026 | NARS | 368K | 31.9% | 3 | | Feb 2026 | MAC | 368K | 40.2% | 1 | | Feb 2026 | NARS | 301K | 32.9% | 2 | | Feb 2026 | Bobbi Brown | 246K | 26.9% | 3 | | Mar 2026 | MAC | 372K | 35.7% | 1 | | Mar 2026 | NARS | 368K | 35.4% | 2 | | Mar 2026 | Bobbi Brown | 301K | 28.9% | 3 | | Apr 2026 | MAC | 369K | 40.3% | 1 | | Apr 2026 | NARS | 301K | 32.9% | 2 | | Apr 2026 | Bobbi Brown | 246K | 26.9% | 3 | | May 2026 | MAC | 369K | 37.5% | 1 | | May 2026 | NARS | 368K | 37.4% | 2 | | May 2026 | Bobbi Brown | 246K | 25% | 3 | | Jun 2026 | MAC | 335K | 38% | 1 | | Jun 2026 | NARS | 301K | 34.1% | 2 | | Jun 2026 | Bobbi Brown | 246K | 27.9% | 3 | | Jul 2026 | MAC | 392K | 41.7% | 1 | | Jul 2026 | NARS | 301K | 32.1% | 2 | | Jul 2026 | Bobbi Brown | 246K | 26.2% | 3 | | Aug 2026 | MAC | 414K | 43.1% | 1 | | Aug 2026 | NARS | 301K | 31.3% | 2 | | Aug 2026 | Bobbi Brown | 246K | 25.6% | 3 | | Sep 2026 | MAC | 415K | 43.1% | 1 | | Sep 2026 | NARS | 301K | 31.3% | 2 | | Sep 2026 | Bobbi Brown | 246K | 25.6% | 3 | ## What is being compared - **Bobbi Brown**: Measured on the search term “bobbi brown”. - **MAC**: Measured on the search terms “mac bronzing powder”, “mac eye shadow”, “mac eyeshadow”, “mac eyeshadow palette”, “mac fixing spray”, “mac foundation”, “mac gel eyeliner”, “mac lipstick” and “mac makeup”, summed into one figure. - **NARS**: Measured on the search term “nars”. - [Bobbi Brown](/demand/global-en/brands/bobbi-brown) - [MAC](/demand/global-en/brands/mac-cosmetics) - [NARS](/demand/global-en/brands/nars-cosmetics) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bronzing powder brands worldwide? In September 2026, MAC was the most searched among bronzing powder brands worldwide, with an estimated 415K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bronzing powder brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bronzing-powder-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bronzing-powder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.