---
title: "Charlotte Tilbury vs Rare Beauty: Which is searched more?"
description: "Which is more popular in search, Charlotte Tilbury or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Bronzer stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bronzer-stick-brands/compare/charlotte-tilbury-vs-rare-beauty"
publisher: "Brandwave"
---

# Charlotte Tilbury vs Rare Beauty: Which is searched more?

Which is more popular in search, Charlotte Tilbury or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Bronzer stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charlotte Tilbury and Rare Beauty
- **Competitive set**: Bronzer stick brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Charlotte Tilbury Share of Search**: 64%
- **Rare Beauty Share of Search**: 23.5%

## Which is more popular in search, Charlotte Tilbury or Rare Beauty?

- In September 2026, Charlotte Tilbury had more branded searches than Rare Beauty among bronzer stick brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Rare Beauty’s 550K, and held a 64% Share of Search versus Rare Beauty’s 23.5%.
- Charlotte Tilbury was ahead of Rare Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among bronzer stick brands worldwide moved from 57.1% to 64%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide moved from 31.3% to 23.5%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for bronzer stick brands worldwide in September 2026?

- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

## Month by month

| Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 57.1% | 1 | 823K | 31.3% | 2 |
| Nov 2025 | 3.4M | 67.8% | 1 | 1.2M | 24.7% | 2 |
| Dec 2025 | 2.7M | 66.7% | 1 | 1M | 24.4% | 2 |
| Jan 2026 | 1.5M | 57.1% | 1 | 823K | 31.3% | 2 |
| Feb 2026 | 1.2M | 56.6% | 1 | 673K | 31.2% | 2 |
| Mar 2026 | 1.5M | 60.4% | 1 | 673K | 27.1% | 2 |
| Apr 2026 | 1.2M | 55.5% | 1 | 673K | 30.6% | 2 |
| May 2026 | 1.2M | 59.2% | 1 | 550K | 26.7% | 2 |
| Jun 2026 | 1.2M | 62.4% | 1 | 450K | 23% | 2 |
| Jul 2026 | 1.5M | 60.7% | 1 | 673K | 27.3% | 2 |
| Aug 2026 | 1.5M | 63.9% | 1 | 550K | 23.4% | 2 |
| Sep 2026 | 1.5M | 64% | 1 | 550K | 23.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury)
- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [All bronzer stick brands worldwide](/demand/global-en/categories/bronzer-stick-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charlotte Tilbury or Rare Beauty?

In September 2026, Charlotte Tilbury had more branded searches than Rare Beauty among bronzer stick brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Rare Beauty’s 550K, and held a 64% Share of Search versus Rare Beauty’s 23.5%.

## Cite this page

Brandwave. "Charlotte Tilbury vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bronzer-stick-brands/compare/charlotte-tilbury-vs-rare-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bronzer-stick-brands/compare/charlotte-tilbury-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.